Display Mobile App Interstitial<\/strong><\/p>\n<\/td>\n Video Desktop In-Read<\/strong><\/p>\n<\/td>\n Mobile app<\/strong><\/p>\n<\/td>\n Mobile web<\/strong><\/p>\n<\/td>\n Desktop web game<\/strong><\/p>\n<\/td>\n Desktop Web Video<\/strong><\/p>\n<\/td>\n Video Mobile App Interstitial<\/strong><\/p>\n<\/td>\n So the offer is large. But which environment delivers the best performance numbers? Let’s look at the key figures of a campaign using an example and compare them – prerequisite: played out programmatically, of course.<\/p>\n TheClick Through Rate (CTR)<\/strong>is a crucial key figure when it comes to the relevance of an advertising message. It indicates what percentage of the users to whom the ad was shown clicked on it.<\/p>\n In the example shown below it is clear that videos thatdirectly before, after or between video content<\/strong>are placed in a player, achieve good CTRs. This applies specifically toDesktop placements.<\/strong><\/p>\n The high CTR valuesMobile app interstitial<\/strong>should be treated with caution. Often, especially on mobile devices, the supposed click is a click away or a click away. High bounce rates on the landing page are an indication of this.<\/p>\n Placements Desktop In-Read<\/strong>clearly achieve the worst values in terms of click rate.<\/p>\nFull-screen ad in a mobile app, which is played before or after an action by the user. For example, when loading a new level in a game app. These ads are installed at natural transitions in order to “disturb” the user as little as possible. The difference to a normal mobile app ad is that this format takes up the entire user interface, whereas with a mobile app only part of the screen can be covered by a banner.<\/td>\n<\/tr>\n \n \n Video ad slot, which is played in the middle of editorial content on a website. For comparison: Video Desktop In-Feed is located between the editorial content of a news feed.<\/td>\n<\/tr>\n \n \n Ad slots in mobile apps fall under this category. These can be very simple banners on the edge of an app interface. The difference to the mobile app interstitial is that this format always takes up the entire screen. To answer your question about in-read: As described above, an in-read ad is always installed between editorial content on a website. In DV360 In-Read is only possible as a Video Desktop Web In-Read option.<\/td>\n<\/tr>\n \n \n Mobile web ad slots on websites that are optimized for mobile viewing. This includes all ads on websites that are accessed from mobile devices. These are not necessarily installed in the middle of editorial content, but can also be placed outside of it. The difference to the mobile app interstitial: These are ads on websites and not in apps and they do not necessarily take up the entire screen.<\/td>\n<\/tr>\n \n \n Ad slots on websites that host games. These are specifically optimized for desktop web use.<\/td>\n<\/tr>\n \n \n Ad slots on websites that play videos, specifically optimized for desktop web use.<\/td>\n<\/tr>\n \n \n Full-screen video ad in a mobile app, which is played before or after an action by the user. Comparable to the display version (as described previously), but in video format.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Which video environments are the top performers<\/h2>\n
CTR – Comparison of the different video environments<\/h3>\n
![\"\"](\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/chart-4.png\")
<\/p>\nComplete Views – Comparison of the different video environments<\/h3>\n
![\"\"](\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/chart-3.png\")
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