{"id":12733,"date":"2018-07-27T00:00:00","date_gmt":"2018-07-27T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/what-is-programmatic-guaranteed\/"},"modified":"2026-02-26T13:38:04","modified_gmt":"2026-02-26T13:38:04","slug":"what-is-programmatic-guaranteed","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/what-is-programmatic-guaranteed\/","title":{"rendered":"What Is Programmatic Guaranteed"},"content":{"rendered":"<h2>Setting up a Guaranteed Deal<\/h2>\n<p>When setting up Guaranteed Deals there are compared to<strong>Private Auction<\/strong>or<strong>Preferred Deals<\/strong>some important differences. You must pay attention to these points:<\/p>\n<h3>Step 1: Find publishers<\/h3>\n<p>Speak to publishers directly (if their sales department has not already contacted you .-)<\/p>\n<p>If you are not negotiating with a specific publisher, the marketplace (e.g. in<a href=\"https:\/\/e-dialog.group\/google-marketing-platform\/\">Google Display &amp; Video 360<\/a>, formerly DoubleClick Bid Manager &ndash; DBM) is good for identifying potential partners. The best way to find these is to use the filter function. Here, at least geographically (<strong>User&nbsp;GEO<\/strong>e.g. Austria) and after<strong>Transaction Type<\/strong>(in this case Programmatic Guaranteed).<\/p>\n<p><img decoding=\"async\" width=\"800\" height=\"360\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Programmatic-Guaranteed_find-publisher.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Programmatic-Guaranteed_find-publisher.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Programmatic-Guaranteed_find-publisher-300x135.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Programmatic-Guaranteed_find-publisher-768x346.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<p>With one click you can select the publisher from the results and, after providing the key data, you can directly send a proposal for a deal!<\/p>\n<blockquote>\n<p>ATTENTION: The prerequisite is that the publisher uses the Google Ad Manager (formerly DoubleClick AdExchange)!<\/p>\n<\/blockquote>\n<p>In the event that the desired publisher does not use Ad Manager, you will find the alternative procedure below.<\/p>\n<h3>Step 2: Define target parameters<\/h3>\n<p>After the publisher has been selected you go to the next step. The target parameters (goals) must be defined.&nbsp; This is where the most important differences to conventional deals become apparent.<\/p>\n<figure><img decoding=\"async\" width=\"800\" height=\"619\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Programmatic-Guaranteed_goals.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Programmatic-Guaranteed_goals.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Programmatic-Guaranteed_goals-300x232.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Programmatic-Guaranteed_goals-768x594.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><figcaption>The potential range is displayed directly on the right edge of the screen.<\/figcaption><\/figure>\n<h4>The following parameters must be defined from the start and can no longer be changed:<\/h4>\n<ul>\n<li>budget<\/li>\n<li>CPM<\/li>\n<li>=&gt; This results in the impression volume<\/li>\n<li>Start and end dates<\/li>\n<li>Creative formats<\/li>\n<li>Optional: 1st Party Audience lists which should be included or excluded<\/li>\n<\/ul>\n<h3>Step 3: Submit proposal<\/h3>\n<p>Once the proposal has been sent, it can be adjusted by the buyer or publisher if necessary. If the buyer and seller agree, i.e. both sides accept the deal, Display &amp; Video 360 automatically creates a fixed line item with the deal. This can now NOT be changed! That&rsquo;s why it&rsquo;s very important to define all parameters correctly in advance. Spontaneous changes are no longer possible afterwards.<\/p>\n<blockquote>\n<p>ATTENTION: If the deal is active, the line item begins delivering the ads immediately. The only way to stop the ads is to pause the deal in the Marketplace.<\/p>\n<\/blockquote>\n<h2>Benefits of Programmatic Guaranteed<\/h2>\n<p>The advantages of Programmatic Guaranteed are obvious. The buyer receives a fixed inventory for the specified budget within the agreed period. The seller guarantees acceptance of his inventory.<\/p>\n<p><strong>Tip:<\/strong>The Guaranteed Deal can not only be used in the automatically created line item: within the same advertiser, it can also be used as an inventory source in another insertion order, e.g. in remarketing, if desired.<\/p>\n<h2>Audience Guaranteed &ndash; Shop with 1st party data<\/h2>\n<p>Existing collections can be adapted just as easily. To do this, for example, click on &ldquo;Edit Collection&rdquo; in the &ldquo;Life cycle&rdquo; collection and you will be taken to the same editing menu. In the following Sc<\/p>\n<p>At Google Display &amp; Video 360 can also be used to create so-called &ldquo;Audience Guaranteed&rdquo; deals. If the publisher supports this, its inventory will be compared with the advertiser&rsquo;s audience lists:<\/p>\n<ul>\n<li>Either only known users can be purchased<\/li>\n<li>Or exactly these can be excluded<\/li>\n<\/ul>\n<p>As an advertiser, for example, I only reach my customers or website visitors.<\/p>\n<h2>Tag Guaranteed &ndash; if the publisher is not running on Google<\/h2>\n<p>In this case, Google Display &amp; Video 360 (formerly DoubleClick Bid Manager &ndash; DBM) Marketplace created a new deal under &ldquo;My Inventory&rdquo;, entered all the parameters, and then sent the created tag to the publisher.<\/p>\n<blockquote>\n<p>This has a side effect: Tag Guaranteed Deals can be used by multiple advertisers!<\/p>\n<\/blockquote>\n<h2>Even more topic about programmatic marketing:<\/h2>\n<p><a href=\"https:\/\/e-dialog.group\/blog\/display\/rtb-deal-nomenklatur\/\">RTB deal nomenclature<\/a><br><a href=\"https:\/\/e-dialog.group\/blog\/programmatic\/deal-troubleshooting-ein-guide-zu-mehr-freude-an-programmatic-deals\/\">Deal troubleshooting<\/a><br><a href=\"https:\/\/support.google.com\/adxbuyer\/answer\/7174589?hl=de\">Google DoubleClick Help<\/a><\/p>\n<h2>Do you have anymore questions?<\/h2>\n<h3>Should you have any questions or would you like advice? We are happy to be there for you:<a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic Guaranteed is a deal type for the programmatic purchase of advertising services. A certain number of impressions are purchased and guaranteed to be delivered. The price, volume, creative format(s) and start and end dates of the deal are agreed upon in a fixed manner.<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[452],"goal":[460],"technology":[],"c-year":[64],"class_list":["post-12733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-display","goal-brand-awareness","c-year-64"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is Programmatic Guaranteed - e-dialog<\/title>\n<meta name=\"description\" content=\"Programmatic Guaranteed is a deal type for the programmatic purchase of advertising services. A certain number of impressions are purchased and guaranteed to be delivered. The price, volume, creative format(s) and start and end dates of the deal are agreed upon in a fixed manner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/blog\/what-is-programmatic-guaranteed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Programmatic Guaranteed\" \/>\n<meta property=\"og:description\" content=\"Programmatic Guaranteed is a deal type for the programmatic purchase of advertising services. A certain number of impressions are purchased and guaranteed to be delivered. The price, volume, creative format(s) and start and end dates of the deal are agreed upon in a fixed manner.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/blog\/what-is-programmatic-guaranteed\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-27T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T13:38:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"digitalists\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"digitalists\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/what-is-programmatic-guaranteed\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/what-is-programmatic-guaranteed\\\/\"},\"author\":{\"name\":\"digitalists\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/7b481e2ac90c21e4dc393821d35bb518\"},\"headline\":\"What Is Programmatic Guaranteed\",\"datePublished\":\"2018-07-27T00:00:00+00:00\",\"dateModified\":\"2026-02-26T13:38:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/what-is-programmatic-guaranteed\\\/\"},\"wordCount\":620,\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/what-is-programmatic-guaranteed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"articleSection\":[\"Analytics\",\"Campaigns\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/what-is-programmatic-guaranteed\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/what-is-programmatic-guaranteed\\\/\",\"name\":\"What Is Programmatic Guaranteed - e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/what-is-programmatic-guaranteed\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/what-is-programmatic-guaranteed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"datePublished\":\"2018-07-27T00:00:00+00:00\",\"dateModified\":\"2026-02-26T13:38:04+00:00\",\"description\":\"Programmatic Guaranteed is a deal type for the programmatic purchase of advertising services. A certain number of impressions are purchased and guaranteed to be delivered. The price, volume, creative format(s) and start and end dates of the deal are agreed upon in a fixed manner.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/what-is-programmatic-guaranteed\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/what-is-programmatic-guaranteed\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/what-is-programmatic-guaranteed\\\/#primaryimage\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"width\":2200,\"height\":1180,\"caption\":\"|\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/what-is-programmatic-guaranteed\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Programmatic Guaranteed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"name\":\"e-dialog\",\"description\":\"Data-driven Marketing &amp; Strategie\",\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\",\"name\":\"e-dialog\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"e-dialog\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/edialog.group\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/e-dialog-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/e_dialog\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@e_dialog\"],\"description\":\"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.\",\"email\":\"kontakt@e-dialog.group\",\"telephone\":\"+43 1 309 09 09\",\"legalName\":\"e-dialog GmbH\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/7b481e2ac90c21e4dc393821d35bb518\",\"name\":\"digitalists\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g\",\"caption\":\"digitalists\"},\"sameAs\":[\"https:\\\/\\\/e-dialog.group\"],\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/author\\\/digitalists\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Is Programmatic Guaranteed - e-dialog","description":"Programmatic Guaranteed is a deal type for the programmatic purchase of advertising services. A certain number of impressions are purchased and guaranteed to be delivered. The price, volume, creative format(s) and start and end dates of the deal are agreed upon in a fixed manner.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e-dialog.group\/en\/blog\/what-is-programmatic-guaranteed\/","og_locale":"en_US","og_type":"article","og_title":"What Is Programmatic Guaranteed","og_description":"Programmatic Guaranteed is a deal type for the programmatic purchase of advertising services. A certain number of impressions are purchased and guaranteed to be delivered. The price, volume, creative format(s) and start and end dates of the deal are agreed upon in a fixed manner.","og_url":"https:\/\/e-dialog.group\/en\/blog\/what-is-programmatic-guaranteed\/","og_site_name":"e-dialog","article_publisher":"https:\/\/www.facebook.com\/edialog.group","article_published_time":"2018-07-27T00:00:00+00:00","article_modified_time":"2026-02-26T13:38:04+00:00","og_image":[{"width":2200,"height":1180,"url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","type":"image\/png"}],"author":"digitalists","twitter_card":"summary_large_image","twitter_misc":{"Written by":"digitalists","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/e-dialog.group\/en\/blog\/what-is-programmatic-guaranteed\/#article","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/blog\/what-is-programmatic-guaranteed\/"},"author":{"name":"digitalists","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/7b481e2ac90c21e4dc393821d35bb518"},"headline":"What Is Programmatic Guaranteed","datePublished":"2018-07-27T00:00:00+00:00","dateModified":"2026-02-26T13:38:04+00:00","mainEntityOfPage":{"@id":"https:\/\/e-dialog.group\/en\/blog\/what-is-programmatic-guaranteed\/"},"wordCount":620,"publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"image":{"@id":"https:\/\/e-dialog.group\/en\/blog\/what-is-programmatic-guaranteed\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","articleSection":["Analytics","Campaigns"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/e-dialog.group\/en\/blog\/what-is-programmatic-guaranteed\/","url":"https:\/\/e-dialog.group\/en\/blog\/what-is-programmatic-guaranteed\/","name":"What Is Programmatic Guaranteed - e-dialog","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e-dialog.group\/en\/blog\/what-is-programmatic-guaranteed\/#primaryimage"},"image":{"@id":"https:\/\/e-dialog.group\/en\/blog\/what-is-programmatic-guaranteed\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","datePublished":"2018-07-27T00:00:00+00:00","dateModified":"2026-02-26T13:38:04+00:00","description":"Programmatic Guaranteed is a deal type for the programmatic purchase of advertising services. A certain number of impressions are purchased and guaranteed to be delivered. The price, volume, creative format(s) and start and end dates of the deal are agreed upon in a fixed manner.","breadcrumb":{"@id":"https:\/\/e-dialog.group\/en\/blog\/what-is-programmatic-guaranteed\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e-dialog.group\/en\/blog\/what-is-programmatic-guaranteed\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/blog\/what-is-programmatic-guaranteed\/#primaryimage","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","width":2200,"height":1180,"caption":"|"},{"@type":"BreadcrumbList","@id":"https:\/\/e-dialog.group\/en\/blog\/what-is-programmatic-guaranteed\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/e-dialog.group\/en\/"},{"@type":"ListItem","position":2,"name":"What Is Programmatic Guaranteed"}]},{"@type":"WebSite","@id":"https:\/\/e-dialog.group\/en\/#website","url":"https:\/\/e-dialog.group\/en\/","name":"e-dialog","description":"Data-driven Marketing &amp; Strategie","publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e-dialog.group\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/e-dialog.group\/en\/#organization","name":"e-dialog","url":"https:\/\/e-dialog.group\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","width":1,"height":1,"caption":"e-dialog"},"image":{"@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/edialog.group","https:\/\/www.linkedin.com\/company\/e-dialog-gmbh\/","https:\/\/www.instagram.com\/e_dialog\/","https:\/\/www.tiktok.com\/@e_dialog"],"description":"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.","email":"kontakt@e-dialog.group","telephone":"+43 1 309 09 09","legalName":"e-dialog GmbH"},{"@type":"Person","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/7b481e2ac90c21e4dc393821d35bb518","name":"digitalists","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g","caption":"digitalists"},"sameAs":["https:\/\/e-dialog.group"],"url":"https:\/\/e-dialog.group\/en\/blog\/author\/digitalists\/"}]}},"_links":{"self":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts\/12733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/comments?post=12733"}],"version-history":[{"count":1,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts\/12733\/revisions"}],"predecessor-version":[{"id":13179,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts\/12733\/revisions\/13179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media\/4804"}],"wp:attachment":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media?parent=12733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/categories?post=12733"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/channel?post=12733"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/goal?post=12733"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/technology?post=12733"},{"taxonomy":"c-year","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/c-year?post=12733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}