{"id":12735,"date":"2018-08-05T00:00:00","date_gmt":"2018-08-05T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/what-are-native-ads\/"},"modified":"2026-02-26T13:38:04","modified_gmt":"2026-02-26T13:38:04","slug":"what-are-native-ads","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/what-are-native-ads\/","title":{"rendered":"What Are Native Ads"},"content":{"rendered":"<p><strong>Native ads are&hellip;<\/strong><\/p>\n<ul>\n<li>Component-based ads whose design is determined by the publisher, not the advertiser<\/li>\n<li>The layout is specified by the publisher, depending on the type of device, available space, etc.<\/li>\n<\/ul>\n<p>Content marketing is a central component of modern marketing strategies because it offers the opportunity to convey brand values &#8203;&#8203;in a natural environment and to build a relationship with customers. If possible, the ad format must also match the strategy<strong>naturally<\/strong>appear.<br>\nIn traditional banner spaces, advertising messages are built in statically. Native ads, on the other hand, can be used in any environment and on any device<strong>visually appealing, content-based and flexible<\/strong>&ndash; they therefore appear more relevant to the user!<\/p>\n<p>In practice, instead of predefined, static ad creatives, only<strong>Components provided for a display<\/strong>&ndash; Images, headings, texts, etc.<br>\nDepending on where users consume content, the elements\/components are compiled and delivered based on content. These created in this way<strong>native creatives<\/strong>can then be displayed both in conventional banner spaces and in responsive ad spaces.<\/p>\n<h2>Native Ads enable better and more effective advertisements &ndash; practical example<\/h2>\n<p>Native ads are very important in our own campaigns. When promoting our Google Analytics Conference 2018, the use of this advertising format was essential.<\/p>\n<p>Here is an example of what our native ads looked like:<strong>Variant A)<\/strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Ads_GAUC-2018.jpg\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Ads_GAUC-2018.jpg 519w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Ads_GAUC-2018-300x273.jpg 300w\" alt=\"\" width=\"519\" height=\"472\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Ads_V2_GAUC-2018.jpg\" sizes=\"auto, (max-width: 514px) 100vw, 514px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Ads_V2_GAUC-2018.jpg 514w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Ads_V2_GAUC-2018-300x229.jpg 300w\" alt=\"\" width=\"514\" height=\"392\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Ads_V3_GAUC-2018.jpg\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Ads_V3_GAUC-2018.jpg 492w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Ads_V3_GAUC-2018-300x79.jpg 300w\" alt=\"\" width=\"492\" height=\"129\"><strong>Variant B)<\/strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Ads_orange_e-dialog.jpg\" sizes=\"auto, (max-width: 515px) 100vw, 515px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Ads_orange_e-dialog.jpg 515w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Ads_orange_e-dialog-300x275.jpg 300w\" alt=\"\" width=\"515\" height=\"472\">The individual display of advertising media tailored to the user and the advertising environment results in a number of advantages with native ads. In addition to the flexibility and the high-impact, seamless integration, the optimal control and measurement should also be emphasized. Especially in terms of session duration, you can see a significant improvement compared to static display ads.<\/p>\n<p>The results of our campaign are impressive.<\/p>\n<h3>Session duration<\/h3>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Sitzungsdauer-Native.jpg\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Sitzungsdauer-Native.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Sitzungsdauer-Native-300x108.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Sitzungsdauer-Native-768x276.jpg 768w\" alt=\"Sitzungsdauer\" width=\"800\" height=\"288\"><figcaption>Significantly higher average session duration with native ads<\/figcaption><\/figure>\n<h3>Click rate<\/h3>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/CTR_Native-Ads.jpg\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/CTR_Native-Ads.jpg 599w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/CTR_Native-Ads-300x152.jpg 300w\" alt=\"Clickrate\" width=\"599\" height=\"304\"><figcaption>Significantly higher average click rate for native ads<\/figcaption><\/figure>\n<h3>Conclusion practical example:<\/h3>\n<p>Native ads deliver excellent performance, especially when you compare on-site metrics. Above all, the significantly higher click rate in comparison is particularly positive!<\/p>\n<h2>Dos and Don&rsquo;ts &ndash; our best practices for native ads<\/h2>\n<p>Um<strong>efficient native ads<\/strong>In practice, some aspects should be taken into account:<\/p>\n<p>THURS<\/p>\n<ul>\n<li>Use all possible resources to guarantee the greatest reach (logo, rectangular and square formats, different text variations, etc.)<\/li>\n<li>Use sharp, high-resolution images (1200&times;627 and 627&times;627)<\/li>\n<li>Make sure that the text descriptions are written in a style that arouses the reader&rsquo;s interest and encourages them to click.<\/li>\n<li>The landing pages should closely match the native advertisements and have a comparable style.<\/li>\n<\/ul>\n<p>DON&rsquo;T<\/p>\n<ul>\n<li>Do not use animations &ndash; only still images and graphics are supported.<\/li>\n<li>Don&rsquo;t forget to add your logo<\/li>\n<li>Don&rsquo;t use images with too much text<\/li>\n<li>Don&rsquo;t use banner ads<\/li>\n<li>Make sure your text doesn&rsquo;t sound like an offer or that your product names are in the foreground<\/li>\n<\/ul>\n<h3>Available Native Display inventory in Austria<\/h3>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2018-07-09-um-11.32.34.png\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2018-07-09-um-11.32.34.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2018-07-09-um-11.32.34-300x153.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2018-07-09-um-11.32.34-768x392.png 768w\" alt=\"Verf&uuml;gbares Inventar\" width=\"800\" height=\"408\"><figcaption>Potential impressions\/30 days in Austria (May\/June 2018)<\/figcaption><\/figure>\n<p>Most impressions are available via mobile app\/web and desktop web and show the highest potential.<\/p>\n<h2>Available display + native inventory in comparison<\/h2>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/display-vs-native.jpg\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/display-vs-native.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/display-vs-native-300x175.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/display-vs-native-768x449.jpg 768w\" alt=\"Display vs Native\" width=\"800\" height=\"467\"><figcaption>Potential impressions\/30 days in Austria (June\/July 2018)<\/figcaption><\/figure>\n<p>&ndash;&gt;<strong>Mobile app:<\/strong>For native ads there are approx.<strong>494%<\/strong>More available inventory on mobile app than for other display formats<\/p>\n<p>&ndash;&gt;<strong>Mobile Web:<\/strong>For native ads there are approx.<strong>41%<\/strong>More inventory available on mobile web than other display formats<\/p>\n<h3><strong>Advantages at a glance:<\/strong><\/h3>\n<ul>\n<li>high flexibility<\/li>\n<li>Can be used in any situation and on any device<\/li>\n<li>seamless integration into the content (&ldquo;native&rdquo;)<\/li>\n<li>elegant, impactful presentation<\/li>\n<li>optimal control and measurement<\/li>\n<li>Cost-effective because only text suggestions are necessary<\/li>\n<li>same targeting options as display<\/li>\n<li>granular targeting possible &amp; simply<\/li>\n<\/ul>\n<p><strong>Overall, we can say: Native ads bring many advantages, good performance values &#8203;&#8203;and, as a result, a higher brand lift than traditional advertising banners!<\/strong><\/p>\n<h3>Do you have any questions or would you like advice?<br>\nWe are happy to be there for you:<a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Native ads have a high priority in our own campaigns. In order to create efficient native ads, some important aspects should be taken into account, which we have summarized here.<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[452],"goal":[460],"technology":[],"c-year":[64],"class_list":["post-12735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-display","goal-brand-awareness","c-year-64"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Are Native Ads - e-dialog<\/title>\n<meta name=\"description\" content=\"Native ads have a high priority in our own campaigns. 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