{"id":12738,"date":"2018-08-23T00:00:00","date_gmt":"2018-08-23T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/facebook-ads-8211-advanced-and-programmatic\/"},"modified":"2026-02-26T13:38:04","modified_gmt":"2026-02-26T13:38:04","slug":"facebook-ads-8211-advanced-and-programmatic","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/facebook-ads-8211-advanced-and-programmatic\/","title":{"rendered":"Facebook Ads 8211 Advanced And Programmatic"},"content":{"rendered":"<h2>Advanced Facebook Ads &ndash; What is possible in Business Manager<\/h2>\n<h3>1. No Facebook campaign without a goal<\/h3>\n<p>First and foremost &ndash; there is no campaign without a goal! For us, a funnel strategy is essential for a successful Facebook campaign. We recommend a funnel with at least 3 stages. At each stage, the goals are clearly defined and evaluated with appropriate KPIs. This gives us the opportunity to adapt the advertising message, targeting and bidding to suit the goal of the funnel step.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Facebook-Werbeziele-Funnel.png\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Facebook-Werbeziele-Funnel.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Facebook-Werbeziele-Funnel-300x171.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Facebook-Werbeziele-Funnel-768x439.png 768w\" alt=\"Werbeziele im Funnel\" width=\"800\" height=\"457\"><figcaption>3-stage conversion funnel: awareness, consideration, performance<\/figcaption><\/figure>\n<h3>2. Implementation of the Facebook Pixel<\/h3>\n<p>The campaigns are tracked using Facebook pixels. On the one hand, the data obtained is used for conversion measurement and can also be used for targeting and optimizing the advertisements. The more granular events and goals are recorded, the better the data basis for analysis and optimization.<\/p>\n<blockquote><p>Attention: Implement Facebook Pixel before the campaign starts! Data measurement is not possible retroactively!<\/p><\/blockquote>\n<h3>3. Custom audience targeting with 1st party data<\/h3>\n<p>Anyone who has ever run Facebook campaigns is familiar with core audience targeting. Here they are<b>Basic targeting<\/b>Options such as location, age, gender and languages &#8203;&#8203;defined. Also<b>Advanced targeting<\/b>according to demographic information (education, life events, etc.), interests (shopping, hobbies, activities, &hellip;) and behavior is possible.<b>Disadvantage:<\/b>This data is available to everyone. 1st party data brings decisive competitive advantages!<strong>Possible 1st party dates:<\/strong><\/p>\n<ul>\n<li>Email lists and telephone numbers: from your own CRM data, newsletter systems, &hellip; (click here for ours<a href=\"https:\/\/e-dialog.group\/dsgvo\/\">GDPR<\/a>info page)<\/li>\n<li>Website traffic: all website visitors, visitors to specific websites, &hellip;<\/li>\n<li>Interactions: video, completed lead form, events, &hellip;<\/li>\n<li>App activities: opening an app, most active users, &hellip;<\/li>\n<\/ul>\n<blockquote><p>1st party data is the most valuable! This also applies to Facebook!<\/p><\/blockquote>\n<h3>4. Lookalike Audiences<\/h3>\n<p>Creating a lookalike audience means finding visitors who are similar to previous users from the customer audience (base). This way you can reach people who behave very similarly to previous users or customers. The probability of achieving the set goals increases with the quality of the base audience.<strong>Requirements for a Lookalike Audience:<\/strong><\/p>\n<ul>\n<li>at least 100 people in the basic audience<\/li>\n<li>the larger the base, the more precise the users are that are found as a lookalike audience<\/li>\n<\/ul>\n<blockquote><p>Be careful when setting the target group size! Our recommendation 1 or 2% of the total population to find really similar lookalikes!<\/p><\/blockquote>\n<h3>5. Creatives<\/h3>\n<p>One of the most important building blocks of a successful campaign is the creatives used.&nbsp;Because they have to attract the user&rsquo;s attention.<\/p>\n<p>There are:<\/p>\n<ul>\n<li>Link Ad<\/li>\n<li>Video\/slideshow video<\/li>\n<li>carousel<\/li>\n<li>Canvas<\/li>\n<li>Collection Ad<\/li>\n<\/ul>\n<p>But how do I find the right creative for my target group? What works best? As a first step, we recommend testing and analyzing as much as possible. Multiple creative types and different subjects within an ad group give the algorithm leeway and lead to better performance.<\/p>\n<h4>Advanced: feed-based, dynamic creatives<\/h4>\n<p>Google Shopping Feed can be created automatically. They are particularly popular in remarketing: the user is shown products that are relevant to them &ndash; for example, the most recently viewed products and other relevant articles. Experience has shown that this form of advertising is extremely successful due to its high relevance for the user. In the case of New Audience Targeting, product sets can be defined for specific target groups and dynamically distributed to suitable audiences (e.g. lookalike audiences).<\/p>\n<blockquote><p>Remarketing can annoy users &ndash; our tip: set the frequency cap correctly<\/p><\/blockquote>\n<h3>6. Optimization and bidding<\/h3>\n<h4>optimization<\/h4>\n<p>The best results come with ongoing optimization and targeting refinement. It is worth constantly &ldquo;sticking with it&rdquo; to increase efficiency. There&rsquo;s nothing like continually analyzing the results and deriving test scenarios. Basically, the more testing is done, the better insights you gain for optimization!<\/p>\n<p>Testing does not only refer to the advertising media (in addition to the creatives themselves, texts and CTAs should also be tested), but also to targeting, placements, devices, bidding settings, etc.<\/p>\n<blockquote><p>It is also important for different target groups &rarr; show the same ad<\/p><\/blockquote>\n<p><strong>Furthermore:<\/strong>Not only test the creatives themselves but also texts and CTAs!<\/p>\n<h4>Bidding &ndash; Bid Management<\/h4>\n<p>Bid management has a significant impact on the cost efficiency of campaigns. Depending on the campaign type, different optimization goals are available. It is advisable to choose the one that is closest to the actual campaign goal. For example, if the campaign is intended to bring traffic to the site, it is recommended to select landing page views as the optimization goal.<\/p>\n<p>Further tips for bid management:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Use manual bids adjusted to the funnel stage<\/li>\n<li style=\"font-weight: 400;\">Set bids realistically, based on current data<\/li>\n<li style=\"font-weight: 400;\"><b>Goal:<\/b>Increasing results with the same budget and decreasing costs\/results<\/li>\n<\/ul>\n<h2>Using Facebook Ads programmatically &ndash; What&rsquo;s not possible in Business Manager!<\/h2>\n<h3>1. Audience Enhancements<\/h3>\n<p>Manual data uploads and updates cost valuable time. If data changes often or different data segments want to be used, we recommend automating data updates such as automated integration of CRM data. This saves time and the data pool is always up to date.<\/p>\n<h4>Automatic creation of new audiences for retargeting<\/h4>\n<p>Based on CRM data that is automatically uploaded, algorithms recognize valuable users. Had users viewed products or perhaps already had products in their shopping cart? This is a decisive advantage over classic remarketing because the system automatically recognizes clusters and potentials and acts on them.<\/p>\n<h4>Google Analytics integration<\/h4>\n<p>With the Google Analytics integration you can connect data collected in Google Analytics with that from Facebook.<br>\nThis creates the opportunity to optimize not only within the Facebook data silo. A larger and more comprehensive database is available.<br>\nBonus of the analytics integration: Bidding optimization on complex key figures such as ROI segments!<\/p>\n<h4>Advanced retargeting<\/h4>\n<p>Algorithms and automation can also make the retargeting process easier and more efficient. &nbsp;There are also extensive additional options for upselling and crosselling. For example, buyers of a specific product group can be offered suitable additions.<\/p>\n<h4>Bulk uploads of product data using Google Sheet Upload<\/h4>\n<p>Various feeds can be created manually here and edited at any time via the sheet. This information can be used both for display and within automated advertising media.<\/p>\n<h3>2. Control and bidding<\/h3>\n<p>Bid control and bidding can work automatically! Budget pots distribute the available budget among the individual campaigns and\/or ad groups according to the defined KPIs. In this way, it can be ensured without manual intervention that the best-performing campaigns and ad groups are pushed and those with less good performance receive a smaller share of the budget.<\/p>\n<p>It is crucial that the setup is clean and takes the company&rsquo;s goals into account. Different KPIs should be set for the individual stages in the sales funnel:<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/blog-grafik.png\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/blog-grafik.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/blog-grafik-300x169.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/blog-grafik-768x434.png 768w\" alt=\"\" width=\"800\" height=\"452\"><figcaption>Targeting and bidding along the funnel<\/figcaption><\/figure>\n<p>In addition, different strategies and rules can be created based on the KPIs to be optimized (e.g. target CPA, ROI, &hellip;).&nbsp; An example: If-then rules for automatic bid and budget control! If this or that scenario occurs, pause a campaign!<\/p>\n<h3>3. Creative optimization<\/h3>\n<h4>Automatic A\/B testing<\/h4>\n<p>Test scenarios are automatically created based on targeting variables such as location, age, interest, custom audience, etc. The time-consuming UTM tagging in order to be able to measure and analyze the campaigns in Google Analytics happens fully automatically.<\/p>\n<h4>Image editing using template editor<\/h4>\n<p>Using the template editor, dynamic elements such as frames, titles, CTA buttons, etc. can be added to images from the product feed. Experience has shown that you can achieve an increase in CTR, better ROIs and more transactions without much effort!<\/p>\n<p>Our conclusion: Data-driven Facebook campaigns and targeted data integration save valuable time and bring decisive competitive advantages!<strong>The best for last<\/strong>The data from Facebook also flows into DoubleClick Search via the interface to DoubleClick Social. In addition to a cross-channel view, this provides additional advantages for tracking, remarketing, attribution and reporting.<strong>Related to the topic &ndash; our webinar Facebook Ads &ndash; now programmatic:<\/strong>https:\/\/www.youtube.com\/watch?v=6kSN8WPWsgw<\/p>\n<h2>Further questions?<\/h2>\n<h3>Do you have any questions or would you like advice?<br>\nWe are happy to be there for you:<a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>You can get more out of Facebook Business Manager using data and algorithms. You can read here how you can professionalize Facebook campaigns using advanced targeting, bidding and creative optimization as well as the reduction of data silos!<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[457],"goal":[460],"technology":[83],"c-year":[64],"class_list":["post-12738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-social","goal-brand-awareness","technology-social-ads","c-year-64"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook Ads 8211 Advanced And Programmatic - e-dialog<\/title>\n<meta name=\"description\" content=\"You can get more out of Facebook Business Manager using data and algorithms. You can read here how you can professionalize Facebook campaigns using advanced targeting, bidding and creative optimization as well as the reduction of data silos!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/blog\/facebook-ads-8211-advanced-and-programmatic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads 8211 Advanced And Programmatic\" \/>\n<meta property=\"og:description\" content=\"You can get more out of Facebook Business Manager using data and algorithms. You can read here how you can professionalize Facebook campaigns using advanced targeting, bidding and creative optimization as well as the reduction of data silos!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/blog\/facebook-ads-8211-advanced-and-programmatic\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-23T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T13:38:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"digitalists\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"digitalists\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/facebook-ads-8211-advanced-and-programmatic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/facebook-ads-8211-advanced-and-programmatic\\\/\"},\"author\":{\"name\":\"digitalists\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/7b481e2ac90c21e4dc393821d35bb518\"},\"headline\":\"Facebook Ads 8211 Advanced And Programmatic\",\"datePublished\":\"2018-08-23T00:00:00+00:00\",\"dateModified\":\"2026-02-26T13:38:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/facebook-ads-8211-advanced-and-programmatic\\\/\"},\"wordCount\":1295,\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/facebook-ads-8211-advanced-and-programmatic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"articleSection\":[\"Analytics\",\"Campaigns\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/facebook-ads-8211-advanced-and-programmatic\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/facebook-ads-8211-advanced-and-programmatic\\\/\",\"name\":\"Facebook Ads 8211 Advanced And Programmatic - e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/facebook-ads-8211-advanced-and-programmatic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/facebook-ads-8211-advanced-and-programmatic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"datePublished\":\"2018-08-23T00:00:00+00:00\",\"dateModified\":\"2026-02-26T13:38:04+00:00\",\"description\":\"You can get more out of Facebook Business Manager using data and algorithms. You can read here how you can professionalize Facebook campaigns using advanced targeting, bidding and creative optimization as well as the reduction of data silos!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/facebook-ads-8211-advanced-and-programmatic\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/facebook-ads-8211-advanced-and-programmatic\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/facebook-ads-8211-advanced-and-programmatic\\\/#primaryimage\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"width\":2200,\"height\":1180,\"caption\":\"|\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/facebook-ads-8211-advanced-and-programmatic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook Ads 8211 Advanced And Programmatic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"name\":\"e-dialog\",\"description\":\"Data-driven Marketing &amp; Strategie\",\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\",\"name\":\"e-dialog\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"e-dialog\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/edialog.group\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/e-dialog-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/e_dialog\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@e_dialog\"],\"description\":\"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.\",\"email\":\"kontakt@e-dialog.group\",\"telephone\":\"+43 1 309 09 09\",\"legalName\":\"e-dialog GmbH\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/7b481e2ac90c21e4dc393821d35bb518\",\"name\":\"digitalists\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g\",\"caption\":\"digitalists\"},\"sameAs\":[\"https:\\\/\\\/e-dialog.group\"],\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/author\\\/digitalists\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Facebook Ads 8211 Advanced And Programmatic - e-dialog","description":"You can get more out of Facebook Business Manager using data and algorithms. You can read here how you can professionalize Facebook campaigns using advanced targeting, bidding and creative optimization as well as the reduction of data silos!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e-dialog.group\/en\/blog\/facebook-ads-8211-advanced-and-programmatic\/","og_locale":"en_US","og_type":"article","og_title":"Facebook Ads 8211 Advanced And Programmatic","og_description":"You can get more out of Facebook Business Manager using data and algorithms. You can read here how you can professionalize Facebook campaigns using advanced targeting, bidding and creative optimization as well as the reduction of data silos!","og_url":"https:\/\/e-dialog.group\/en\/blog\/facebook-ads-8211-advanced-and-programmatic\/","og_site_name":"e-dialog","article_publisher":"https:\/\/www.facebook.com\/edialog.group","article_published_time":"2018-08-23T00:00:00+00:00","article_modified_time":"2026-02-26T13:38:04+00:00","og_image":[{"width":2200,"height":1180,"url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","type":"image\/png"}],"author":"digitalists","twitter_card":"summary_large_image","twitter_misc":{"Written by":"digitalists","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/e-dialog.group\/en\/blog\/facebook-ads-8211-advanced-and-programmatic\/#article","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/blog\/facebook-ads-8211-advanced-and-programmatic\/"},"author":{"name":"digitalists","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/7b481e2ac90c21e4dc393821d35bb518"},"headline":"Facebook Ads 8211 Advanced And Programmatic","datePublished":"2018-08-23T00:00:00+00:00","dateModified":"2026-02-26T13:38:04+00:00","mainEntityOfPage":{"@id":"https:\/\/e-dialog.group\/en\/blog\/facebook-ads-8211-advanced-and-programmatic\/"},"wordCount":1295,"publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"image":{"@id":"https:\/\/e-dialog.group\/en\/blog\/facebook-ads-8211-advanced-and-programmatic\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","articleSection":["Analytics","Campaigns"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/e-dialog.group\/en\/blog\/facebook-ads-8211-advanced-and-programmatic\/","url":"https:\/\/e-dialog.group\/en\/blog\/facebook-ads-8211-advanced-and-programmatic\/","name":"Facebook Ads 8211 Advanced And Programmatic - e-dialog","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e-dialog.group\/en\/blog\/facebook-ads-8211-advanced-and-programmatic\/#primaryimage"},"image":{"@id":"https:\/\/e-dialog.group\/en\/blog\/facebook-ads-8211-advanced-and-programmatic\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","datePublished":"2018-08-23T00:00:00+00:00","dateModified":"2026-02-26T13:38:04+00:00","description":"You can get more out of Facebook Business Manager using data and algorithms. You can read here how you can professionalize Facebook campaigns using advanced targeting, bidding and creative optimization as well as the reduction of data silos!","breadcrumb":{"@id":"https:\/\/e-dialog.group\/en\/blog\/facebook-ads-8211-advanced-and-programmatic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e-dialog.group\/en\/blog\/facebook-ads-8211-advanced-and-programmatic\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/blog\/facebook-ads-8211-advanced-and-programmatic\/#primaryimage","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","width":2200,"height":1180,"caption":"|"},{"@type":"BreadcrumbList","@id":"https:\/\/e-dialog.group\/en\/blog\/facebook-ads-8211-advanced-and-programmatic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/e-dialog.group\/en\/"},{"@type":"ListItem","position":2,"name":"Facebook Ads 8211 Advanced And Programmatic"}]},{"@type":"WebSite","@id":"https:\/\/e-dialog.group\/en\/#website","url":"https:\/\/e-dialog.group\/en\/","name":"e-dialog","description":"Data-driven Marketing &amp; Strategie","publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e-dialog.group\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/e-dialog.group\/en\/#organization","name":"e-dialog","url":"https:\/\/e-dialog.group\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","width":1,"height":1,"caption":"e-dialog"},"image":{"@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/edialog.group","https:\/\/www.linkedin.com\/company\/e-dialog-gmbh\/","https:\/\/www.instagram.com\/e_dialog\/","https:\/\/www.tiktok.com\/@e_dialog"],"description":"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.","email":"kontakt@e-dialog.group","telephone":"+43 1 309 09 09","legalName":"e-dialog GmbH"},{"@type":"Person","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/7b481e2ac90c21e4dc393821d35bb518","name":"digitalists","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g","caption":"digitalists"},"sameAs":["https:\/\/e-dialog.group"],"url":"https:\/\/e-dialog.group\/en\/blog\/author\/digitalists\/"}]}},"_links":{"self":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts\/12738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/comments?post=12738"}],"version-history":[{"count":1,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts\/12738\/revisions"}],"predecessor-version":[{"id":13184,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts\/12738\/revisions\/13184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media\/4804"}],"wp:attachment":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media?parent=12738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/categories?post=12738"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/channel?post=12738"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/goal?post=12738"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/technology?post=12738"},{"taxonomy":"c-year","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/c-year?post=12738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}