{"id":12739,"date":"2018-10-18T00:00:00","date_gmt":"2018-10-18T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/native-video-ads-2\/"},"modified":"2026-02-26T13:38:04","modified_gmt":"2026-02-26T13:38:04","slug":"native-video-ads-2","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/native-video-ads-2\/","title":{"rendered":"Native Video Ads"},"content":{"rendered":"<h2>What are Native Video Ads?<\/h2>\n<p>How<strong>Display Native Ads<\/strong>Native video ads are also made from various<strong>Creative building blocks<\/strong>individually generated and the look &amp; Adapted the feel of the publisher content. This means they have a natural and positive effect on the user experience (the disruption factor is low). Native video ads are across many publishers<strong>scalable<\/strong>and<strong>available on various ad exchanges<\/strong>.<\/p>\n<h2>Creation of native video ads<\/h2>\n<p>When creating native creatives, it is particularly important to have some<strong>Guidelines<\/strong>in terms of design to optimize the reach and performance of the ads.<\/p>\n<ul>\n<li>Submit the maximum number of ad components (assets) for creating the video ads &ndash; this is how you achieve the greatest reach! The more files available, the more environments the ad can be served in<\/li>\n<li>Specify name of advertiser<\/li>\n<li>Make videos available so that they can be transcoded into as many formats as possible<\/li>\n<li>Note maximum text length<\/li>\n<li>Write ad titles that are as natural as possible; they should be able to be perfectly integrated into editorial content &ndash; not too promotionally textual<\/li>\n<\/ul>\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\n<h3>Necessary assets at a glance<\/h3>\n<p>These building blocks must be for<strong>Native video ads<\/strong>be available:<\/p>\n<table style=\"height: 420px;\" width=\"850\">\n<tbody>\n<tr>\n<td style=\"width: 168px;\"><strong>Asset<\/strong><\/td>\n<td style=\"width: 317px;\"><strong>Explanation<\/strong><\/td>\n<td style=\"width: 204px;\"><b>Requirement<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 168px;\"><strong>Name of advertiser<\/strong><\/td>\n<td style=\"width: 317px;\">Name of the advertiser that will appear in the creative<\/td>\n<td style=\"width: 204px;\">25 characters max<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 168px;\"><strong>logo<\/strong><\/td>\n<td style=\"width: 317px;\">Advertiser logo<\/td>\n<td style=\"width: 204px;\">100 x 100 pixels min.<br>JPG or PNG<br>2,000 pixels max width\/height<br>1,200 KB max<br>RGB<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 168px;\"><strong>Video file<\/strong><\/td>\n<td style=\"width: 317px;\">Prepare video so that it can be transcoded into as many formats as possible<\/td>\n<td style=\"width: 204px;\">AVI, MOV, MP4, M4V, MPEG, MPG, OGA, OGG, OGV, WEBM and WMV<br>1GB max<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 168px;\"><strong>Picture<\/strong><\/td>\n<td style=\"width: 317px;\">Square image of the product or service with an aspect ratio of 1:1<\/td>\n<td style=\"width: 204px;\">627 x 627 pixels min<br>JPG or PNG<br>2,000 pixels max width\/height<br>Aspect ratio 1:1<br>1,200 KB max<br>RGB<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 168px;\"><strong>Title (optionally additional long ad title)<\/strong><\/td>\n<td style=\"width: 317px;\">Title that can be seen in the ad<\/td>\n<td style=\"width: 204px;\">25 characters max or<br>50 characters max (long title)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 168px;\"><strong>text<\/strong><strong>(optionally additional long ad text)<\/strong><\/td>\n<td style=\"width: 317px;\">Text that can be seen in the ad<\/td>\n<td style=\"width: 204px;\">90 characters max or<br>150 characters max (long text)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 168px;\"><strong>Subtitles (optional)<\/strong><\/td>\n<td style=\"width: 317px;\">Shorter, optimized version of the landing page URL<\/td>\n<td style=\"width: 204px;\">30 characters max<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 168px;\"><strong>Landing page URL<br><\/strong><\/td>\n<td style=\"width: 317px;\">URL of the target page that will be redirected to when clicked<\/td>\n<td style=\"width: 204px;\">1,024 characters max<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 168px;\"><strong>CTA<\/strong><\/td>\n<td style=\"width: 317px;\">Text of the call to action button<\/td>\n<td style=\"width: 204px;\">15 characters max<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 168px;\"><strong>Tracking URL (optional)<br><\/strong><\/td>\n<td style=\"width: 317px;\">URL of at least one third-party impression tracker<\/td>\n<td style=\"width: 204px;\">1,024 characters max<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Application examples<\/h3>\n<ul>\n<li>Mobile tablet<\/li>\n<\/ul>\n<p><img decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Video-Tablet.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Video-Tablet.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Video-Tablet-300x157.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Video-Tablet-768x402.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<ul>\n<li>Mobile phone<\/li>\n<\/ul>\n<p><img decoding=\"async\" width=\"800\" height=\"395\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Video-Smartphone.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Video-Smartphone.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Video-Smartphone-300x148.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Video-Smartphone-768x380.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<ul>\n<li>\n<p>Mobile Phone 2<\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" width=\"636\" height=\"699\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Video-Smartphone-Artikel-placement.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Video-Smartphone-Artikel-placement.jpg 636w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Video-Smartphone-Artikel-placement-273x300.jpg 273w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\"><\/p>\n<ul>\n<li>\n<p>Desktop<\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Video-Desktop-InFeed-Placement.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Video-Desktop-InFeed-Placement.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Video-Desktop-InFeed-Placement-300x157.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Native-Video-Desktop-InFeed-Placement-768x401.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<h2>Targeting options for native video ads<\/h2>\n<p>Basically apply to native video ads<strong>the same targeting options as with video ads<\/strong>! This means that all regular options are supported with the exception of visibility targeting. Since native ads are placed directly in publisher content, it is important that they be as visible as possible<strong>context relevant<\/strong>appear. Some environmental aspects must therefore be taken into account. This mainly affects app targeting.<\/p>\n<table>\n<thead>\n<tr>\n<th>Targeting<\/th>\n<th>Desktop computers and mobile web<\/th>\n<th>Mobile app<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th>Brand safety<\/th>\n<td><img loading=\"lazy\" decoding=\"async\" title=\"checkmark\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/MPg44kSWBKnHZo-rdTBxBgdq_st1F4gwQr7JFEyImwDuj4NQiUGnE2iSzN96esHuKgw24.png\" alt=\"checkmark\" width=\"24\" height=\"24\">Supports<\/td>\n<td><img loading=\"lazy\" decoding=\"async\" title=\"checkmark\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/MPg44kSWBKnHZo-rdTBxBgdq_st1F4gwQr7JFEyImwDuj4NQiUGnE2iSzN96esHuKgw24.png\" alt=\"checkmark\" width=\"24\" height=\"24\">Supports<\/td>\n<\/tr>\n<tr>\n<th>Apps and URLs<\/th>\n<td><img loading=\"lazy\" decoding=\"async\" title=\"checkmark\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/MPg44kSWBKnHZo-rdTBxBgdq_st1F4gwQr7JFEyImwDuj4NQiUGnE2iSzN96esHuKgw24.png\" alt=\"checkmark\" width=\"24\" height=\"24\">Supports<\/td>\n<td><img loading=\"lazy\" decoding=\"async\" title=\"checkmark\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/MPg44kSWBKnHZo-rdTBxBgdq_st1F4gwQr7JFEyImwDuj4NQiUGnE2iSzN96esHuKgw24.png\" alt=\"checkmark\" width=\"24\" height=\"24\">Supports<\/td>\n<\/tr>\n<tr>\n<th>keywords<\/th>\n<td><img loading=\"lazy\" decoding=\"async\" title=\"checkmark\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/MPg44kSWBKnHZo-rdTBxBgdq_st1F4gwQr7JFEyImwDuj4NQiUGnE2iSzN96esHuKgw24.png\" alt=\"checkmark\" width=\"24\" height=\"24\">Supports<\/td>\n<td><img loading=\"lazy\" decoding=\"async\" title=\"Red X\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/TaVLqw1wXmn0_DmGd2WtElqKlHy1j5vnCVLZiqa2CTzXAtoyCkRTpwBPu2NHDQcFGAw24-h24.png\" alt=\"Red X\" width=\"24\" height=\"24\">Not supported due to range limitations<\/td>\n<\/tr>\n<tr>\n<th>Categories<\/th>\n<td><img loading=\"lazy\" decoding=\"async\" title=\"checkmark\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/MPg44kSWBKnHZo-rdTBxBgdq_st1F4gwQr7JFEyImwDuj4NQiUGnE2iSzN96esHuKgw24.png\" alt=\"checkmark\" width=\"24\" height=\"24\">Supports<\/td>\n<td><img loading=\"lazy\" decoding=\"async\" title=\"Red X\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/TaVLqw1wXmn0_DmGd2WtElqKlHy1j5vnCVLZiqa2CTzXAtoyCkRTpwBPu2NHDQcFGAw24-h24.png\" alt=\"Red X\" width=\"24\" height=\"24\">Use app collections instead<\/td>\n<\/tr>\n<tr>\n<th>visibility<\/th>\n<td><img loading=\"lazy\" decoding=\"async\" title=\"Red X\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/TaVLqw1wXmn0_DmGd2WtElqKlHy1j5vnCVLZiqa2CTzXAtoyCkRTpwBPu2NHDQcFGAw24-h24.png\" alt=\"Red X\" width=\"24\" height=\"24\">Not supported<\/td>\n<td><img loading=\"lazy\" decoding=\"async\" title=\"Red X\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/TaVLqw1wXmn0_DmGd2WtElqKlHy1j5vnCVLZiqa2CTzXAtoyCkRTpwBPu2NHDQcFGAw24-h24.png\" alt=\"Red X\" width=\"24\" height=\"24\">Not supported<\/td>\n<\/tr>\n<tr>\n<th>Audience lists<\/th>\n<td><img loading=\"lazy\" decoding=\"async\" title=\"checkmark\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/MPg44kSWBKnHZo-rdTBxBgdq_st1F4gwQr7JFEyImwDuj4NQiUGnE2iSzN96esHuKgw24.png\" alt=\"checkmark\" width=\"24\" height=\"24\">Supports<\/td>\n<td>Only lists based on device IDs are supported<\/td>\n<\/tr>\n<tr>\n<th>Demographic characteristics<\/th>\n<td><img loading=\"lazy\" decoding=\"async\" title=\"checkmark\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/MPg44kSWBKnHZo-rdTBxBgdq_st1F4gwQr7JFEyImwDuj4NQiUGnE2iSzN96esHuKgw24.png\" alt=\"checkmark\" width=\"24\" height=\"24\">Supports<\/td>\n<td><img loading=\"lazy\" decoding=\"async\" title=\"checkmark\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/MPg44kSWBKnHZo-rdTBxBgdq_st1F4gwQr7JFEyImwDuj4NQiUGnE2iSzN96esHuKgw24.png\" alt=\"checkmark\" width=\"24\" height=\"24\">Supports<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><\/h2>\n<h2>When are native video ads optimally used? &ndash; our recommendations<\/h2>\n<ul>\n<li>When the digital strategy or branding strategy integrates storytelling<\/li>\n<li>When high-quality, large-format videos with editorial content are available<\/li>\n<li>Contextual targeting works best for native environments<\/li>\n<li>Targeting audience\/demo metrics is not recommended<\/li>\n<li>The same assets can be used as on Facebook<\/li>\n<\/ul>\n<p>Native video ads are not recommended for purely offer-focused campaigns!<\/p>\n<h2>Do you have any further questions?<\/h2>\n<h3>Do you have any questions or would you like advice? We are happy to be there for you:<a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Native video ads are brand new and in tune with the times. With Native Video Ads, the third ad format in addition to the classic and app install ads can now be booked natively and at the same time a new video format is also available in addition to video and TrueView ads. Here we show the framework conditions for the creation and recommendations for the use of native video ads!<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[458],"goal":[460],"technology":[],"c-year":[64],"class_list":["post-12739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-video","goal-brand-awareness","c-year-64"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Native Video Ads - e-dialog<\/title>\n<meta name=\"description\" content=\"Native video ads are brand new and in tune with the times. With Native Video Ads, the third ad format in addition to the classic and app install ads can now be booked natively and at the same time a new video format is also available in addition to video and TrueView ads. Here we show the framework conditions for the creation and recommendations for the use of native video ads!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/blog\/native-video-ads-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Native Video Ads\" \/>\n<meta property=\"og:description\" content=\"Native video ads are brand new and in tune with the times. 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