{"id":12770,"date":"2019-08-06T00:00:00","date_gmt":"2019-08-06T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/what-insourcing-benefits-your-company\/"},"modified":"2026-02-26T13:38:07","modified_gmt":"2026-02-26T13:38:07","slug":"what-insourcing-benefits-your-company","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/what-insourcing-benefits-your-company\/","title":{"rendered":"What Insourcing Benefits Your Company"},"content":{"rendered":"

The most important reasons for insourcing<\/h2>\n

Basically, insourcing is onestrategic company decision<\/strong>, which requires a careful assessment of the internal needs, the required capacities, the current and yet to be developed skills of the employees and the investments in these.In summary, the most common and important reasons why companies choose to insource marketing activities are as follows:<\/strong><\/p>\n

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  1. Greater control over marketing output<\/li>\n
  2. Data Ownership<\/li>\n
  3. Greater proximity to your own customers and the customer experience<\/li>\n
  4. Greater cost transparency<\/li>\n
  5. Long-term cost savings<\/li>\n<\/ol>\n

    Data Ownership<\/h3>\n

    Data ownership means thatlegal legitimacy AND full control over a data set<\/strong>or individual data<\/strong>to have. If you are reading this article, ask yourself: Do you have these? Or do you quickly add a pixel that the agency sends?<\/p>\n

    1st party data<\/h3>\n

    This is primarily about the data that is collected by the company itself (1st party data).  For example, from web analysis, online shop, CMS, CRM, data warehouse, call center, email marketing or also: display advertising.<\/p>\n

    Personalization as the ultimate customer loyalty<\/h3>\n

    If this data is available internally, companies can capture direct, unfiltered information about customers and their needs and use it in a variety of ways. Owning the data enables the ultimate customer loyalty: individual targeting through targeted targeting and personalization based on data.<\/p>\n

    Data is valuable<\/h3>\n

    The data from display advertising that the Demand Side Platform (DSP) collects is particularly valuable. Nevertheless, under the pretext of more favorable purchasing conditions, it often belongs to the agency and not the company that spends money to generate this data in the first place.<\/p>\n

    Data has immense value for your company – which is particularly important in a long-term personalization and optimization strategy.<\/p>\n

    All the more so when in the future we will increasingly focus on our own solutions that use machine learning!<\/p><\/blockquote>\n

    Cost savings – a calculation example<\/h3>\n

    A media agency typically receives 20% of the entire media budget. If you spend 5 million euros in the programmatic area, that’s 1 million euros. On average, 4 employees are busy with the campaigns – which translates into a salary of 250,000 euros for in-house employees. Accordingly, a company can make massive savings if it purchases programmatic inventory in-house with its own DSP license – even though the fees for its own DSP license are slightly higher than those of the media agency.<\/p>\n

    Source:Boston Consulting Group<\/a><\/p>\n

    Decisive reasons – a test<\/h2>\n

    The following questions provide guidance for the insourcing decision. Rate the questions below on a scale of 1 to 5, with 1 being low priority and 5 being high priority.<\/p>\n

    Customer proximity and data ownership:<\/h3>\n