{"id":12782,"date":"2020-01-23T00:00:00","date_gmt":"2020-01-23T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/optimize-youtube-video-ads-8211-how-to-get-the-maximum-out-of-your-budget\/"},"modified":"2026-02-26T13:38:08","modified_gmt":"2026-02-26T13:38:08","slug":"optimize-youtube-video-ads-8211-how-to-get-the-maximum-out-of-your-budget","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/optimize-youtube-video-ads-8211-how-to-get-the-maximum-out-of-your-budget\/","title":{"rendered":"Optimize Youtube Video Ads 8211 How To Get The Maximum Out Of Your Budget"},"content":{"rendered":"<h2>Campaign goals for YouTube Ads<\/h2>\n<p>Display &amp; Video 360 is constantly evolving and always coming back<a href=\"https:\/\/e-dialog.group\/blog\/programmatic\/dv360-diese-6-features-musst-du-unbedingt-kennen\/\">new booking variants<\/a>for different campaign goals, such as the recently launched sequencing (analogous to<a href=\"https:\/\/e-dialog.group\/blog\/programmatic\/storytelling-mit-display-video-360\/\">Storytelling<\/a>for display &amp; Programmatic Video). We have listed the currently available options, their areas of application and recommendations.<\/p>\n<h2>1. Brand Awareness &ndash; the &ldquo;traditional&rdquo; awareness campaign<\/h2>\n<p>How to create awareness for your brand &ndash;<strong>Several ad variants can be booked for the campaign goal of brand awareness.<\/strong>Possible are:<\/p>\n<ul>\n<li>In-stream or discovery ads<\/li>\n<li>Bumper Ads (6s non-skippable)<\/li>\n<li>Non-skippable ads<\/li>\n<\/ul>\n<p><strong>Billing is based on CPV (cost per view).<\/strong>This means the advertiser only pays for those videos that were seen for at least 30 seconds &ndash; or until the end for shorter videos.<\/p>\n<p>As the name suggests, this variant is particularly suitable for awareness campaigns. This becomes one<strong>great range at a reasonable price<\/strong>reached.<\/p>\n<p><img decoding=\"async\" width=\"800\" height=\"488\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Brand-Awareness-Ads.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Brand-Awareness-Ads.png 1014w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Brand-Awareness-Ads-300x183.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Brand-Awareness-Ads-768x468.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<h2>2. Shopping campaigns &ndash; put your products in the foreground<\/h2>\n<p>With<strong>TrueView for shopping campaigns<\/strong>Video ads are interactive, products and information are displayed directly in the video. This is intended to increase the willingness to buy.<\/p>\n<p>The prerequisite for booking shopping campaigns is that the advertiser<strong>GMC (Google Merchant Center) linked to DV360<\/strong>has. Then, in addition to the video, selected products from the GMC will be presented.<\/p>\n<p>This option is particularly suitable for campaigns in which certain products &amp; Sales are the focus.<\/p>\n<p>This model is also billed on a cost per view basis.<\/p>\n<blockquote>\n<p>Our tip: Do not use trueview Shopping to advertise alcoholic beverages. These are usually rejected and the campaign is not played out.<\/p>\n<\/blockquote>\n<p><img decoding=\"async\" width=\"800\" height=\"519\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Shopping-Ads.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Shopping-Ads.png 962w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Shopping-Ads-300x195.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Shopping-Ads-768x498.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<h2>3. Website Conversions &ndash; push on-site conversions<\/h2>\n<p>If you are pursuing a cost per acquisition (CPA) focused strategy, this option is for you.<\/p>\n<p>With this variant, CTAs are placed directly in the video and in the end screen.<\/p>\n<p><strong>Prerequisite for setup<\/strong>is a conversion floodlight, billing is based on CPA.<\/p>\n<p><img decoding=\"async\" width=\"800\" height=\"386\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Website-Conversion.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Website-Conversion.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Website-Conversion-300x145.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Website-Conversion-768x371.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<h3>Reach &ndash; to increase the range<\/h3>\n<p>In comparison to &ldquo;Brand Awareness&rdquo; booking, this objective is billed on a cost per mille (CPM) or thousand contact price basis.<strong>This means that the focus here is on impressions instead of views.<\/strong><\/p>\n<p><img decoding=\"async\" width=\"800\" height=\"488\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Brand-Awareness-Ads.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Brand-Awareness-Ads.png 1014w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Brand-Awareness-Ads-300x183.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Brand-Awareness-Ads-768x468.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<h3>Ad Sequence &ndash; Storytelling on YouTube<\/h3>\n<p>This feature allows the user &ndash; for the first time on YouTube &ndash;<strong>to show a predefined order of creatives<\/strong>. This makes storytelling within YouTube videos possible!<br>As soon as the user has seen the first step, he will see the next sequence within the defined order in the next video. This means that the entire story will be played out to each user a maximum of once within 30 days.<\/p>\n<p>This option can be booked on either a cost per mille (CPM) or cost per view (CPV) basis.<\/p>\n<p><img decoding=\"async\" width=\"800\" height=\"188\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Ad-Sequence.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Ad-Sequence.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Ad-Sequence-300x71.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Youtube-Ad-Sequence-768x181.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<h2>Would you like to make optimal use of the diverse options on YouTube for your campaign goals?<\/h2>\n<h3>We will be happy to advise you on the optimal setup or implement the best strategy via managed service. Write to us at<a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a>.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Display &#038; Video 360 is the only DSP that allows direct access to YouTube inventory. This offers many advantages for the optimization and programmatic deployment of campaigns. In this blog post we have compiled the most important best practices.<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[458],"goal":[460],"technology":[],"c-year":[65],"class_list":["post-12782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-video","goal-brand-awareness","c-year-65"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Optimize Youtube Video Ads 8211 How To Get The Maximum Out Of Your Budget - e-dialog<\/title>\n<meta name=\"description\" content=\"Display &amp; Video 360 is the only DSP that allows direct access to YouTube inventory. This offers many advantages for the optimization and programmatic deployment of campaigns. In this blog post we have compiled the most important best practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/blog\/optimize-youtube-video-ads-8211-how-to-get-the-maximum-out-of-your-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimize Youtube Video Ads 8211 How To Get The Maximum Out Of Your Budget\" \/>\n<meta property=\"og:description\" content=\"Display &amp; Video 360 is the only DSP that allows direct access to YouTube inventory. This offers many advantages for the optimization and programmatic deployment of campaigns. 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