{"id":12792,"date":"2021-02-23T18:17:00","date_gmt":"2021-02-23T18:17:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/implement-clicktags-in-html-advertising-media\/"},"modified":"2026-02-26T13:38:09","modified_gmt":"2026-02-26T13:38:09","slug":"implement-clicktags-in-html-advertising-media","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/implement-clicktags-in-html-advertising-media\/","title":{"rendered":"Implement Clicktags In Html Advertising Media"},"content":{"rendered":"

What is a click tag?<\/h2>\n

Where do I end up after clicking on a banner? This defines the clicktag, a variable implemented in the code that contains the landing page URL of the advertising material. If a banner is not clickable, success can be difficult to measure. The click tag is primarily used for campaign tracking and should not be hard-coded.<\/p>\n

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What a code snippet for Clicktag can look like<\/figcaption><\/figure>\n

How do I add a click tag?<\/h2>\n

As is often the case, you first have to clarify the question of how and where your advertising material will be displayed. For which platform? Which publisher? Because unfortunately there is no solution for everything.<\/p>\n

Classic campaign booking often requires thisiab standard<\/b>, whereas platforms for programmatic marketing likeDisplay & Video 360<\/em>prescribe other guidelines. In this case, ask for an exact technical specification to avoid unnecessary effort!<\/p>\n

Copy + Paste is the trick here<\/h2>\n

Attached you will find some implementation guides with links to the respective documentation (yes, it’s all there). Simply open the published HTML file and the code snippetsbetween the correct tags<\/strong>insert:<\/p>\n