{"id":12802,"date":"2020-03-27T00:00:00","date_gmt":"2020-03-27T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/offline-reports-in-dv360-8211-when-do-i-need-which-report\/"},"modified":"2026-02-26T13:38:10","modified_gmt":"2026-02-26T13:38:10","slug":"offline-reports-in-dv360-8211-when-do-i-need-which-report","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/offline-reports-in-dv360-8211-when-do-i-need-which-report\/","title":{"rendered":"Offline Reports In Dv360 8211 When Do I Need Which Report"},"content":{"rendered":"

Categorization of reporting templates in DV360<\/h2>\n

DV360 currently offers a total of 18 different reporting templates, which we summarize in three categories:<\/p>\n

    \n
  1. Reports that are relevant for campaign planning<\/li>\n
  2. Reports that help with optimization & Control of the LineItems are relevant<\/li>\n
  3. Reports that help with optimization & Audience control is relevant<\/li>\n<\/ol>\n

    \"Reports<\/p>\n

    Report templates for campaign planning<\/h3>\n

    During the planning phase of campaigns, it is important to determine how much reach is available so that you can then plan the budget. Furthermore, it is important to define the audience and use the learnings from past campaigns. When setting up the campaign, it is also an advantage to be able to quickly check whether the floodlights are firing and data can be measured. All of these reports help form the framework of my campaign.<\/p>\n

    \"report<\/p>\n

    Report templates for optimizing and controlling line items<\/h3>\n

    The reports listed below help you to better assess whether the performance of the campaigns corresponds to the target KPIs, whether the advertising materials are well received, and whether the correct audiences, keywords or categories were selected during targeting. In addition, whether brand safety is adhered to and how well the cross-device performance can be assessed.<\/p>\n

    \"Report<\/p>\n

    Report templates for optimizing and controlling audiences<\/h3>\n

    These reports help to evaluate the unique reach of my campaign, ie. How many individual users does the campaign reach? The audience optimization reports can also be used to assess the performance of individual Google Audience lists. A valuable advantage is that it can be determined based on individual criteria which 3rd party data is available for the campaign and would be interesting.<\/p>\n

    \"Report<\/p>\n

    Our DV360 experts will be happy to advise you on the topic!kontakt@e-dialog.group<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

    The Google Marketing Platform offers numerous reports that are intended to help us optimize our campaigns and achieve our target KPIs. But in daily business it quickly happens that we have to take a closer look at specific numbers or areas and then we realize that we first have to fight our way through the report jungle to find the right report that shows exactly what we want to analyze. We know that.<\/p>\n

    For this reason, in the following blog post we would like to provide an overview of currently possible reports in DV360.<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[455],"goal":[466],"technology":[11],"c-year":[65],"class_list":["post-12802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-search","goal-performance-marketing","technology-google-display-video","c-year-65"],"acf":[],"yoast_head":"\nOffline Reports In Dv360 8211 When Do I Need Which Report - e-dialog<\/title>\n<meta name=\"description\" content=\"The Google Marketing Platform offers numerous reports that are intended to help us optimize our campaigns and achieve our target KPIs. But in daily business it quickly happens that we have to take a closer look at specific numbers or areas and then we realize that we first have to fight our way through the report jungle to find the right report that shows exactly what we want to analyze. We know that. For this reason, in the following blog post we would like to provide an overview of currently possible reports in DV360.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/blog\/offline-reports-in-dv360-8211-when-do-i-need-which-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Offline Reports In Dv360 8211 When Do I Need Which Report\" \/>\n<meta property=\"og:description\" content=\"The Google Marketing Platform offers numerous reports that are intended to help us optimize our campaigns and achieve our target KPIs. 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