{"id":12804,"date":"2020-04-06T00:00:00","date_gmt":"2020-04-06T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/automatic-budget-allocation-2\/"},"modified":"2026-02-26T13:38:10","modified_gmt":"2026-02-26T13:38:10","slug":"automatic-budget-allocation-2","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/automatic-budget-allocation-2\/","title":{"rendered":"Automatic Budget Allocation"},"content":{"rendered":"<p>With the attitude<strong>Automatic Budget Allocation<\/strong>, (in German Automatic Budget Allocation) you have the option<strong>Set bidding across the board<\/strong>, namely at insertion order level. Activating this option ensures that the budget is dynamically distributed among the individual subordinate LineItems.<\/p>\n<p>Depending on which goal is stored in the system, the high-performing LineItems are funded, while less budget is allocated to the lower-performing LineItems.<\/p>\n<blockquote>\n<p>In short, the system strives to achieve the best possible performance every day while taking full budget utilization into account.<\/p>\n<\/blockquote>\n<h2>The following goals can be set for Automatic Budget Allocation:<\/h2>\n<p>Switching the campaign to this bidding strategy makes sense especially if the&hellip;<strong>The campaign aims to achieve the lowest possible CPC or CPA values<\/strong>are. The system will automatically optimize for the best possible performance and allocate the budget accordingly.<\/p>\n<blockquote>\n<p>This option proves to be very efficient, especially for highly performance-oriented campaigns that require regular monitoring.<\/p>\n<\/blockquote>\n<p><img decoding=\"async\" width=\"800\" height=\"399\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Automatic-Bidding.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Automatic-Bidding.png 899w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Automatic-Bidding-300x149.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Automatic-Bidding-768x383.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<h3>When does automatic budget allocation make little or no sense?<\/h3>\n<p>In principle, the &ldquo;automatic budget allocation&rdquo; option is recommended for always on campaigns or campaigns with a campaign duration of longer than two weeks. Automatic budget allocation is not recommended in the following cases:<\/p>\n<ul>\n<li>Awareness campaigns that do not have CPC or CPA goals should use other bidding strategies. Note: Conversions should of course be recorded for CPA goals.<\/li>\n<li>If the subordinate LineItems follow different bid strategies, then switching to &ldquo;automatic budget allocation&rdquo; makes little sense. As soon as you activate this option, all subordinate LineItems will automatically be switched to this strategy. At LineItem level the setting is shown as follows:<\/li>\n<\/ul>\n<p><img decoding=\"async\" width=\"800\" height=\"474\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Automatic-Allocation.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Automatic-Allocation.png 961w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Automatic-Allocation-300x178.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Automatic-Allocation-768x455.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<ul>\n<li>This change also makes little sense for insertion orders that only have one subordinate LineItem. It is advisable to store the desired bidding strategy at the LineItem level.<\/li>\n<li>Automatic Budget Allocation is primarily intended for insertion orders that have a constant budget throughout the campaign flight. This option is not recommended for campaigns that have a daily or monthly budget change or tier.<\/li>\n<\/ul>\n<h3>Can this maximize the performance of my campaign?<\/h3>\n<p>Yes, definitely. Below we show how the performance of our test campaign could be improved through this change.<\/p>\n<p>Three different bidding strategies were tested within this campaign.<br>Since this is a new advertiser and there were no &ldquo;hard&rdquo; conversions to optimize for at the time of testing, this campaign was started with a fix bid, followed by the &ldquo;minimize CPC&rdquo; bidding strategy.<\/p>\n<p><img decoding=\"async\" width=\"800\" height=\"521\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Vergleich-Fix-zu-Automatic-Bidding.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Vergleich-Fix-zu-Automatic-Bidding.png 946w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Vergleich-Fix-zu-Automatic-Bidding-300x195.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Vergleich-Fix-zu-Automatic-Bidding-768x500.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<p>At first glance, the values &#8203;&#8203;look very good: a click rate of 0.8% in the awareness funnel level &ndash; (you can only dream of that!).<br>But appearances are deceiving. After a closer look at Google Analytics, you quickly realize that the on site KPIs do not reflect the good click rate by any means.<\/p>\n<h3>But what do you do if you don&rsquo;t have any real conversions?<\/h3>\n<p>That&rsquo;s right, you work with so-called soft conversions. In the case of this campaign, the Floodlight Activity &ldquo;40 second session duration&rdquo; was stored in the system as a conversion.<\/p>\n<p>After almost a month, the Automatic Budget Allocation setting was activated with the goal of maximizing conversions. The aim is to ensure that users spend a good amount of time on the site, because optimizing the click rate is obviously not effective, no matter how cheap the CPC values &#8203;&#8203;are.<\/p>\n<p>During the evaluation, the click rate values &#8203;&#8203;had to drop by 50%, but with a click rate of &ldquo;only&rdquo; 0.2% we are still in the green. As far as the remaining KPIs are concerned, they certainly look promising:<\/p>\n<ul>\n<li>Pages \/ Session: +69%<\/li>\n<li>Session duration: +115%<\/li>\n<li>Bounce rate: -20%<\/li>\n<li>CPM: -24%<\/li>\n<\/ul>\n<h3>If you have any questions about Automatic Budget Allocation, we are happy to help you!<a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>We have already reported on the numerous automated bid strategies available in Display &#038; Video 360. These serve to achieve the best possible performance depending on the campaign goal and experience.<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[452],"goal":[460],"technology":[],"c-year":[65],"class_list":["post-12804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-display","goal-brand-awareness","c-year-65"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Automatic Budget Allocation - e-dialog<\/title>\n<meta name=\"description\" content=\"We have already reported on the numerous automated bid strategies available in Display &amp; Video 360. 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