{"id":12843,"date":"2021-01-08T00:00:00","date_gmt":"2021-01-08T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/happy-new-digital-marketing-trends-2021-2\/"},"modified":"2026-02-26T13:38:12","modified_gmt":"2026-02-26T13:38:12","slug":"happy-new-digital-marketing-trends-2021-2","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/happy-new-digital-marketing-trends-2021-2\/","title":{"rendered":"Happy New Digital Marketing Trends 2021"},"content":{"rendered":"

1.Google Analytics 4<\/a>– a new era of web analysis is dawning<\/h2>\n

With its new version of Google Analytics, Google is focusing heavily on the cornerstonesMachine learning<\/b>as well as on oneUser- and privacy-centered approach<\/b>. This makes it possible to obtain better insights, especially about the future behavior of users, as well as to obtain more detailed insights into the customer journey. To do this, Google Analytics uses 4 different identifiers such as user IDs, device IDs or data from Google Signals to provide marketers with the best possible informationComplete picture of user journeys and customer lifetime cycles<\/b>to provide – everything goes without sayingdata protection compliant<\/b>. This means that working with data from the popular web analytics tool can be ensured, even in a world without cookies.<\/p>\n

\"Google
© Google<\/figcaption><\/figure>\n

2. New channels, new opportunities:Channels like TikTok become first movers<\/a><\/h2>\n

In many marketing and media plans, the same three to four channels are always found when selecting the right mix.New channels<\/b>are often laughed at rather than seen as a serious addition to digital measures. TikTok, for example, is one such candidate: the platform already has 500 million users worldwide and is particularly popular with Generation Z, which has already made up a third of consumers worldwide in a decade (source: springerprofessional.de). However, it is advertised rather poorly. There is just something incredible heremany opportunities to bring creative content to users.<\/b>Because only a few advertisers have discovered this channel for themselves, it is also possible hereBuy a wide range cheaply<\/b>.<\/p>\n

\"Tiktok\"
(c) Pexels<\/figcaption><\/figure>\n

3. Rise to new spheres of data-driven:Working with the Ads Data Hub (ADH)<\/a><\/h2>\n

Advertisers who are already on data-driven channels should pay particular attention now. A lot will change this year with Ads Data Hub. Google makes it possibleCombine and activate the most granular campaign data with Google data and your own 1st-party data<\/b>– but everything is data protection compliant. Sounds contradictory? Not at all. In one of your own“Data Clean Room”<\/b>Data protection for end users is guaranteed through data protection checks. In addition, there is no transfer, i.e. the join for analyzes only takes place within the ecosystem. Ads Data Hub enables many advanced use cases. From new audiences toAd Collision Analyzes<\/a>. In the latter caseone of the biggest challenges of digital banner advertising<\/b>tackled: How to avoid multiple banner displays on the same website and in a rowUse media budget efficiently<\/b>? This can quickly lead to huge savings and more sensibly used budgets. Use cases in the area of ​​frequency capping can also be implemented quickly – theDetermining the perfect FC<\/b>is practically just an analysis away.<\/p>\n

4. Bye-bye cookies? Life in a post-cookie era<\/h2>\n

A topic that has occupied us for the last few years is what the digital world can look like without cookies and what impact this will have on our advertising measures. New regulations like thisGDPR<\/b>and the one to comee-Privacy Policy<\/b>form together with the successiveExtinction of third-party cookies<\/b>(browser-related or similar) completelynew rules for digital marketing measures<\/b>. It affects more or less everyone in the digital value chain – the advertiser, the agency, the publisher. However, the exact effects can only be partially estimated – there are still ongoing changes here. But the good news is that you can prepare yourself now. Clean consent management is here alongside your ownData ownership<\/b>of technologies is the be-all and end-all. Also the development of oneCustomer Data Platform<\/b>as well as switching to oneserver-side tracking<\/b>are a step in the right direction. We are happy to provide our comprehensive and constantly updated informationFAQ<\/a>to the heart.<\/p>\n

5. The big picture – holistic digital marketing<\/h2>\n

A topic that has occupied us for the last few years is what the digital world can look like without cookies and what impact this will have on our advertising measures. New regulations like thisGDPR<\/b>and the one to comee-Privacy Policy<\/b>form together with the successiveExtinction of third-party cookies<\/b>(browser-related or similar) completelynew rules for digital marketing measures<\/b>. It affects more or less everyone in the digital value chain – the advertiser, the agency, the publisher. However, the exact effects can only be partially estimated – there are still ongoing changes here. But the good news is that you can prepare yourself now. Clean consent management is here alongside your ownData ownership<\/b>of technologies is the be-all and end-all. Also the development of oneCustomer Data Platform<\/b>as well as switching to oneserver-side tracking<\/b>are a step in the right direction. We are happy to provide our comprehensive and constantly updated informationFAQ<\/a>to the heart.<\/p>\n

\"e-dialog
(c) unsplash<\/figcaption><\/figure>\n

This year the motto applies again:Structured data collection and use will continue to lay the foundation for successful digital campaigns in 2021.<\/b>The first step is recognizing the unused potential, the second is professionalization in strategy and implementation.<\/p>\n

Our digital marketing professionals will be happy to support you on your way to a successful, data-driven 2021:kontakt@e-dialog.group<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

The year 2020 has fundamentally changed our lives in many ways. In addition to the personal effects, the corona pandemic has also brought with it many changes in the area of \u200b\u200bmarketing. By now, digitalization has become indispensable. A good time to take another look into the crystal ball and see what trends the new year brings with it.<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[452],"goal":[460],"technology":[],"c-year":[62],"class_list":["post-12843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-display","goal-brand-awareness","c-year-62"],"acf":[],"yoast_head":"\nHappy New Digital Marketing Trends 2021 - e-dialog<\/title>\n<meta name=\"description\" content=\"The year 2020 has fundamentally changed our lives in many ways. In addition to the personal effects, the corona pandemic has also brought with it many changes in the area of \u200b\u200bmarketing. By now, digitalization has become indispensable. A good time to take another look into the crystal ball and see what trends the new year brings with it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/blog\/happy-new-digital-marketing-trends-2021-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happy New Digital Marketing Trends 2021\" \/>\n<meta property=\"og:description\" content=\"The year 2020 has fundamentally changed our lives in many ways. In addition to the personal effects, the corona pandemic has also brought with it many changes in the area of \u200b\u200bmarketing. By now, digitalization has become indispensable. A good time to take another look into the crystal ball and see what trends the new year brings with it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/blog\/happy-new-digital-marketing-trends-2021-2\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-08T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T13:38:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"digitalists\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"digitalists\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/happy-new-digital-marketing-trends-2021-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/happy-new-digital-marketing-trends-2021-2\\\/\"},\"author\":{\"name\":\"digitalists\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/7b481e2ac90c21e4dc393821d35bb518\"},\"headline\":\"Happy New Digital Marketing Trends 2021\",\"datePublished\":\"2021-01-08T00:00:00+00:00\",\"dateModified\":\"2026-02-26T13:38:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/happy-new-digital-marketing-trends-2021-2\\\/\"},\"wordCount\":800,\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/happy-new-digital-marketing-trends-2021-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"articleSection\":[\"Analytics\",\"Campaigns\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/happy-new-digital-marketing-trends-2021-2\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/happy-new-digital-marketing-trends-2021-2\\\/\",\"name\":\"Happy New Digital Marketing Trends 2021 - e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/happy-new-digital-marketing-trends-2021-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/happy-new-digital-marketing-trends-2021-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"datePublished\":\"2021-01-08T00:00:00+00:00\",\"dateModified\":\"2026-02-26T13:38:12+00:00\",\"description\":\"The year 2020 has fundamentally changed our lives in many ways. In addition to the personal effects, the corona pandemic has also brought with it many changes in the area of \u200b\u200bmarketing. By now, digitalization has become indispensable. A good time to take another look into the crystal ball and see what trends the new year brings with it.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/happy-new-digital-marketing-trends-2021-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/happy-new-digital-marketing-trends-2021-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/happy-new-digital-marketing-trends-2021-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"width\":2200,\"height\":1180,\"caption\":\"|\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/happy-new-digital-marketing-trends-2021-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Happy New Digital Marketing Trends 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"name\":\"e-dialog\",\"description\":\"Data-driven Marketing & Strategie\",\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\",\"name\":\"e-dialog\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"e-dialog\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/edialog.group\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/e-dialog-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/e_dialog\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@e_dialog\"],\"description\":\"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.\",\"email\":\"kontakt@e-dialog.group\",\"telephone\":\"+43 1 309 09 09\",\"legalName\":\"e-dialog GmbH\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/7b481e2ac90c21e4dc393821d35bb518\",\"name\":\"digitalists\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g\",\"caption\":\"digitalists\"},\"sameAs\":[\"https:\\\/\\\/e-dialog.group\"],\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/author\\\/digitalists\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Happy New Digital Marketing Trends 2021 - e-dialog","description":"The year 2020 has fundamentally changed our lives in many ways. In addition to the personal effects, the corona pandemic has also brought with it many changes in the area of \u200b\u200bmarketing. By now, digitalization has become indispensable. A good time to take another look into the crystal ball and see what trends the new year brings with it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e-dialog.group\/en\/blog\/happy-new-digital-marketing-trends-2021-2\/","og_locale":"en_US","og_type":"article","og_title":"Happy New Digital Marketing Trends 2021","og_description":"The year 2020 has fundamentally changed our lives in many ways. In addition to the personal effects, the corona pandemic has also brought with it many changes in the area of \u200b\u200bmarketing. By now, digitalization has become indispensable. A good time to take another look into the crystal ball and see what trends the new year brings with it.","og_url":"https:\/\/e-dialog.group\/en\/blog\/happy-new-digital-marketing-trends-2021-2\/","og_site_name":"e-dialog","article_publisher":"https:\/\/www.facebook.com\/edialog.group","article_published_time":"2021-01-08T00:00:00+00:00","article_modified_time":"2026-02-26T13:38:12+00:00","og_image":[{"width":2200,"height":1180,"url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","type":"image\/png"}],"author":"digitalists","twitter_card":"summary_large_image","twitter_misc":{"Written by":"digitalists","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/e-dialog.group\/en\/blog\/happy-new-digital-marketing-trends-2021-2\/#article","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/blog\/happy-new-digital-marketing-trends-2021-2\/"},"author":{"name":"digitalists","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/7b481e2ac90c21e4dc393821d35bb518"},"headline":"Happy New Digital Marketing Trends 2021","datePublished":"2021-01-08T00:00:00+00:00","dateModified":"2026-02-26T13:38:12+00:00","mainEntityOfPage":{"@id":"https:\/\/e-dialog.group\/en\/blog\/happy-new-digital-marketing-trends-2021-2\/"},"wordCount":800,"publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"image":{"@id":"https:\/\/e-dialog.group\/en\/blog\/happy-new-digital-marketing-trends-2021-2\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","articleSection":["Analytics","Campaigns"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/e-dialog.group\/en\/blog\/happy-new-digital-marketing-trends-2021-2\/","url":"https:\/\/e-dialog.group\/en\/blog\/happy-new-digital-marketing-trends-2021-2\/","name":"Happy New Digital Marketing Trends 2021 - e-dialog","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e-dialog.group\/en\/blog\/happy-new-digital-marketing-trends-2021-2\/#primaryimage"},"image":{"@id":"https:\/\/e-dialog.group\/en\/blog\/happy-new-digital-marketing-trends-2021-2\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","datePublished":"2021-01-08T00:00:00+00:00","dateModified":"2026-02-26T13:38:12+00:00","description":"The year 2020 has fundamentally changed our lives in many ways. In addition to the personal effects, the corona pandemic has also brought with it many changes in the area of \u200b\u200bmarketing. By now, digitalization has become indispensable. A good time to take another look into the crystal ball and see what trends the new year brings with it.","breadcrumb":{"@id":"https:\/\/e-dialog.group\/en\/blog\/happy-new-digital-marketing-trends-2021-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e-dialog.group\/en\/blog\/happy-new-digital-marketing-trends-2021-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/blog\/happy-new-digital-marketing-trends-2021-2\/#primaryimage","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","width":2200,"height":1180,"caption":"|"},{"@type":"BreadcrumbList","@id":"https:\/\/e-dialog.group\/en\/blog\/happy-new-digital-marketing-trends-2021-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/e-dialog.group\/en\/"},{"@type":"ListItem","position":2,"name":"Happy New Digital Marketing Trends 2021"}]},{"@type":"WebSite","@id":"https:\/\/e-dialog.group\/en\/#website","url":"https:\/\/e-dialog.group\/en\/","name":"e-dialog","description":"Data-driven Marketing & Strategie","publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e-dialog.group\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/e-dialog.group\/en\/#organization","name":"e-dialog","url":"https:\/\/e-dialog.group\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","width":1,"height":1,"caption":"e-dialog"},"image":{"@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/edialog.group","https:\/\/www.linkedin.com\/company\/e-dialog-gmbh\/","https:\/\/www.instagram.com\/e_dialog\/","https:\/\/www.tiktok.com\/@e_dialog"],"description":"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.","email":"kontakt@e-dialog.group","telephone":"+43 1 309 09 09","legalName":"e-dialog GmbH"},{"@type":"Person","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/7b481e2ac90c21e4dc393821d35bb518","name":"digitalists","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g","caption":"digitalists"},"sameAs":["https:\/\/e-dialog.group"],"url":"https:\/\/e-dialog.group\/en\/blog\/author\/digitalists\/"}]}},"_links":{"self":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts\/12843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/comments?post=12843"}],"version-history":[{"count":1,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts\/12843\/revisions"}],"predecessor-version":[{"id":13289,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts\/12843\/revisions\/13289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media\/4804"}],"wp:attachment":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media?parent=12843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/categories?post=12843"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/channel?post=12843"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/goal?post=12843"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/technology?post=12843"},{"taxonomy":"c-year","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/c-year?post=12843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}