{"id":12849,"date":"2021-02-23T18:17:00","date_gmt":"2021-02-23T18:17:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/user-test-what-it-can-do-and-why-it-provides-such-exciting-insights\/"},"modified":"2026-02-26T13:38:13","modified_gmt":"2026-02-26T13:38:13","slug":"user-test-what-it-can-do-and-why-it-provides-such-exciting-insights","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/user-test-what-it-can-do-and-why-it-provides-such-exciting-insights\/","title":{"rendered":"User Test What It Can Do And Why It Provides Such Exciting Insights"},"content":{"rendered":"<h2>What is a user test\/usability test?<\/h2>\n<p>We track with ours<b>Website has a single goal:<\/b>to design them in such a way that they are for the users<b>as intuitive as possible<\/b>is to be operated. However, usability tests prove again and again that we often don&rsquo;t quite manage to put the user&rsquo;s glasses on correctly. This often results<b>surprising insights and optimization potential<\/b>, the implementation of which can have a major impact on your company&rsquo;s sales.<\/p>\n<p>In a user test (often also called a usability test), users are tested via a<b>Online portal various tasks on your website<\/b>placed. The<b>Users film their screen<\/b>while completing these tasks and<b>&ldquo;think out loud&rdquo;<\/b>in the procedure. The tasks are designed in such a way that they uncover optimization potential and provide you with answers to your open questions about the usability of your website.&nbsp; For example, would you like?<b>Understand whether the check-out process in an online shop is easy and intuitive<\/b>is designed, you can use a usability test to observe users as they complete a purchase online and understand where the hurdles lie and at which point information overwhelms the user or is missing in order to be able to complete the purchase. Equally, for example<b>Check whether users have registered for your newsletter<\/b>would pay attention and register for it. The result of the usability test is several hours of video material, the analysis of which usually leads to overwhelming insights. On the one hand, these insights form the basis for direct recommendations for action and, on the other hand, the starting points for ongoing activities<a href=\"https:\/\/e-dialog.group\/blog\/conversion-optimierung-und-personalisierung\/ab-test-fundierte-entscheidungsgrundlage-statt-ratespiel\/\">A\/B testing.<\/a><\/p>\n<p>We know how usability testing works<a href=\"https:\/\/e-dialog.group\/blog\/conversion-optimierung-und-personalisierung\/remote-usability-test-die-schnelle-und-kostenguenstige-conversion-optimierung-analysemethode\/\">here<\/a>already described in more detail in our blog.<\/p>\n<h2>The advantages of remote usability testing<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost-effective<\/b>: qualitative insights can be generated at comparatively low costs<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quick insights:<\/b>First results often after 1 &ndash; 2 working days<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Corona-safe:<\/b>Users take part in the test remotely<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accurate representation of the target group<\/b>: The users are recruited from an extensive panel, which can also reflect specific interests or specific purchasing behavior<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Selection of devices:<\/b>The number of users who take part in the test via smartphone, tablet or desktop can be freely chosen in order to represent the real usage situation as accurately as possible<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Also suitable for small, specific target groups<\/b>: the qualitative insights can be generated regardless of the level of traffic or conversions on your website and are therefore also suitable for niche products, for example in the B2B sector<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Usability decides<\/b>: improved website usability can increase the conversion rate by up to 87% (average of a meta-study in which the conversion rate of 72 optimized websites was recorded before and after the redesign (<a href=\"https:\/\/opus.bsz-bw.de\/fhdo\/frontdoor\/deliver\/index\/docId\/2166\/file\/ROI_for_Usability_4th_Edition.pdf\">Nielsen Norman Group, 2019<\/a>) )<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Online business more important than ever before:<\/b>according to one<a href=\"https:\/\/www.handelsverband.at\/presse\/presseaussendungen\/studie-auswirkungen-von-covid-19-auf-den-handel\/\">Study by the trade association<\/a>46% of the Austrian entrepreneurs surveyed planned to further expand their online shop in response to the increased demand in the wake of the Corona crisis<\/li>\n<\/ul>\n<h2>Use cases &ndash; when user tests are particularly helpful<\/h2>\n<p>Existing collections can be adapted just as easily. To do this, for example, click on &ldquo;Edit Collection&rdquo; in the &ldquo;Life cycle&rdquo; collection and you will be taken to the same editing menu. In the following screenshot, we have completely removed the monetization area for demonstration purposes and adjusted the order of the topics within the &ldquo;Life cycle&rdquo; collection.<\/p>\n<h3>1. Understand optimization potential on an existing website<\/h3>\n<p>She<b>already have a website<\/b>and would like them with regards to their<b>Improve usability<\/b>, thereby increasing more transactions or one<b>higher conversion rate<\/b>to<b>achieve<\/b>? A usability test is a good way to identify potential stumbling blocks for users<b>Aftermath<\/b>above<b>ongoing<\/b><a href=\"https:\/\/e-dialog.group\/blog\/conversion-optimierung-und-personalisierung\/ab-test-fundierte-entscheidungsgrundlage-statt-ratespiel\/\"><b>A\/B testing<\/b><\/a>eliminate exactly these weak points on your website and continuously increase the conversion rate.<\/p>\n<h3>2. Website relaunch &ndash; is the new site better received?<\/h3>\n<p>You are currently in the middle of a relaunch and would like to<b>make sure<\/b>n that your<b>new<\/b><b>website is better received by users<\/b>? A usability test is suitable for this goal, in which the users<b>old and the new website<\/b>with each other on different tasks<b>compare<\/b>. The users &ldquo;think out loud&rdquo; as they complete the tasks and compare their impressions of the changes.<\/p>\n<h3>3. Testing a website that has not yet been launched<\/h3>\n<p>They stand short<b>before launching a completely new website<\/b>and want<b>play it safe,<\/b>that yours<b>project will be successful<\/b>. In this case one can<b>Usability test in advance<\/b>help with basic<b>Construction sites<\/b>from the perspective of the users on the site<b>identify<\/b>and eradicate.&nbsp; Prototypes can also be tested. This ensures that the website is up and running at the moment of<b>&ldquo;Go Live&rdquo;<\/b>one<b>user friendly<\/b>, tailored to the target group<b>Usability<\/b>has.<\/p>\n<h3>Have we piqued your interest? Our conversion optimization team will be happy to support you in improving the usability of your website:<a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>A high number of users visit your website every day without making a purchase. Why? What aspects of your website contribute to users leaving without making another transaction? Where do users experience stumbling blocks on the way to completing a purchase? Does the website actually appeal to your target group? Usability tests offer answers to exactly these questions and can be carried out inexpensively, quickly and remotely (therefore Corona-safe).<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[459],"goal":[466],"technology":[],"c-year":[62],"class_list":["post-12849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-web","goal-performance-marketing","c-year-62"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>User Test What It Can Do And Why It Provides Such Exciting Insights - e-dialog<\/title>\n<meta name=\"description\" content=\"A high number of users visit your website every day without making a purchase. Why? What aspects of your website contribute to users leaving without making another transaction? Where do users experience stumbling blocks on the way to completing a purchase? Does the website actually appeal to your target group? Usability tests offer answers to exactly these questions and can be carried out inexpensively, quickly and remotely (therefore Corona-safe).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/blog\/user-test-what-it-can-do-and-why-it-provides-such-exciting-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User Test What It Can Do And Why It Provides Such Exciting Insights\" \/>\n<meta property=\"og:description\" content=\"A high number of users visit your website every day without making a purchase. Why? 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