{"id":12861,"date":"2021-07-05T00:00:00","date_gmt":"2021-07-05T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/ga4-setup-8211-a-guide\/"},"modified":"2026-02-26T13:38:14","modified_gmt":"2026-02-26T13:38:14","slug":"ga4-setup-8211-a-guide","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/ga4-setup-8211-a-guide\/","title":{"rendered":"Ga4 Setup 8211 A Guide"},"content":{"rendered":"<p>This simple guide is intended to show the steps of a basic Google Analytics 4 setup and give a brief overview of the implementation.<\/p>\n<h2>1. Creation and setup of GA4 Property<\/h2>\n<p>First you need to clarify whether you already have an existing Google Analytics setup. If one exists, you can easily create a new property using the Google Analytics Assistant:<\/p>\n<p>In your existing Google Analytics account, click on &ldquo;Administration&rdquo;. It is important that you are in the desired account, otherwise the new GA4 property will end up in the wrong account.<\/p>\n<p>Now you have to click on the item &ldquo;Assistant for setting up a GA4 property&rdquo; in the &ldquo;Property&rdquo; column.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-property.png\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-property.png 512w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-property-300x123.png 300w\" alt=\"Setup Google Analytics 4 Property\" width=\"512\" height=\"210\">Afterwards, the wizard will be executed by clicking on &ldquo;Start now&rdquo; and you will be guided through the creation process (the process is quite short). The process is completed by clicking on &ldquo;Create property&rdquo; and you have now created a new GA4 property.<\/p>\n<p>If you want to create a completely new property, you just need to click on the blue &ldquo;Create Property&rdquo; button. Then you simply follow the steps and fill out the provided masks.<\/p>\n<h2>2. Create data streams<\/h2>\n<p>You can choose your own data stream for each of the three instances. You can choose from web, Android app and iOS app.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-datastream.png\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-datastream.png 512w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-datastream-300x75.png 300w\" alt=\"Setup Google Analytics 4 Datastream\" width=\"512\" height=\"128\">For example, if you now select the web stream, you only have to add the website URL and the stream name and you can then create the stream. In the default settings, standard measurements are automatically taken on the web page -&gt; This new feature is called &ldquo;Optimized Analytics&rdquo; or &ldquo;Activate Enhanced Measurement&rdquo; and no further settings are required.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-datastream2-1024x424.png\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-datastream2-1024x424.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-datastream2-300x124.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-datastream2-768x318.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-datastream2.png 1472w\" alt=\"Setup Google Analytics 4 Datastream\" width=\"800\" height=\"331\"><\/p>\n<h2>3. Implement on the website<\/h2>\n<p>Depending on which method you previously used to implement Universal Google Analytics, GA4 can be implemented into the website in the same way:<\/p>\n<ul>\n<li>Either by<b>gTag directly in the source code<\/b>(this code should be included in the area).<b>Notice<\/b>: {{measurement ID}} is a placeholder for the ID (measurement ID) from your own property.<\/li>\n<\/ul>\n<pre data-line=\"\"><code><\/code><\/pre>\n<ul>\n<li>The other method is via the<strong>Google Tag Manager<\/strong>:<br>\nAll you need to do here is create a GA4 configuration tag. The &ldquo;page view&rdquo; trigger is usually chosen as the trigger so that GA4 is fired on every page. It is important to enter the correct measurement ID again.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-mess-id.png\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-mess-id.png 926w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-mess-id-300x157.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-mess-id-768x401.png 768w\" alt=\"Setup Google Analytics 4 Mess ID\" width=\"800\" height=\"418\"><\/p>\n<h2>4. Enable Google Signals (if desired)<\/h2>\n<p>Google Signals is required for remarketing. It can also be used to create comprehensive reporting and insights into the customer journey. This also enables cross-device reporting and the collection of demographics and interests.<a href=\"https:\/\/e-dialog.group\/at\/blog\/digital-analytics\/gerateubergreifende-analysen-und-offline-tracking-mit-google-signals\/\">More about Google Signals<\/a>is described in this article.<\/p>\n<p>To make this setting, you must click on &ldquo;Data Settings&rdquo; in the &ldquo;Property&rdquo; column and then on &ldquo;Data Collection&rdquo;. This opens a window with which you can activate Google Signals in just a few steps.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-signals-1024x433.png\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-signals-1024x433.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-signals-300x127.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-signals-768x325.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-signals.png 1436w\" alt=\"Setup Google Analytics 4 Google Signals\" width=\"800\" height=\"338\"><\/p>\n<h2>5. Linking to Google Ads, BigQuery and other products (if desired)<\/h2>\n<p>It&rsquo;s even easier to link Google Ads accounts or BigQuery to GA4. The following example describes the Google Ads link. Under the &ldquo;Property&rdquo; column you will find the &ldquo;Google Ads link&rdquo; as the first item in the &ldquo;Product link&rdquo; category. Then you just have to follow the input mask. Up to 20 Google Ads CIDs can be stored.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-googleads-1024x508.png\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-googleads-1024x508.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-googleads-300x149.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-googleads-768x381.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/g4setup-googleads.png 1441w\" alt=\"Setup Google Analytics 4 Google Ads\" width=\"800\" height=\"397\">With these 5<strong>simple steps<\/strong>A basic Google Analytics 4 setup can be set up.<\/p>\n<h3>We would be happy to help you set up and implement the GA4 setup and are also available to answer any questions you may have:<a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>For marketers, the new Google Analytics 4 initiates a rethink in the interpretation of user data. With event-based tracking, the focus is on interaction. Google is pushing GA4 as the new standard for analytics. There are a few steps to follow when setting up the GA4 property. With small tips for implementation on the website and the integration of Google services, e.g. Signals, BigQuery or Google Ads accounts, the advantages of the new data approach can be used now.<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,445],"channel":[],"goal":[463],"technology":[36],"c-year":[62],"class_list":{"0":"post-12861","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-analytics","9":"goal-digital-strategy","10":"technology-google-analytics","11":"c-year-62"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ga4 Setup 8211 A Guide - e-dialog<\/title>\n<meta name=\"description\" content=\"For marketers, the new Google Analytics 4 initiates a rethink in the interpretation of user data. 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