{"id":12872,"date":"2021-12-21T00:00:00","date_gmt":"2021-12-21T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/generate-high-quality-email-addresses\/"},"modified":"2026-02-26T13:38:14","modified_gmt":"2026-02-26T13:38:14","slug":"generate-high-quality-email-addresses","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/generate-high-quality-email-addresses\/","title":{"rendered":"Generate High Quality Email Addresses"},"content":{"rendered":"<p>Those who are said to be dead live longer! We had one with this title a while ago<a href=\"https:\/\/e-dialog.group\/blog\/e-mail-marketing\/totgesagte-leben-laenger-warum-e-mail-marketing-so-effektiv-ist\/\">Blog article<\/a>published on the subject of email marketing and its core message is still fully valid. According to the<a href=\"https:\/\/www.pure360.com\/what-marketers-think-of-email-marketing-in-2020-10-stats-you-need-to-know\/\">recent survey by Data &amp; Marketing Association<\/a>(short: DMA).<b>Email marketing<\/b>still not only among marketers by far<b>most popular advertising channel<\/b>, rather<b>also for consumers<\/b>. Why this is so is obvious: if you generate your contacts in a targeted manner and plan your email marketing strategically, you can attract your customers<b>Send tailored and truly relevant content<\/b>. And consumers prefer this to marketing using the watering can principle.<\/p>\n<p>So far so clear. But how do you generate a high number of high-quality contacts so that you can really get started with your email marketing? Because<b>how well this medium works<\/b>depends essentially on<b>how numerous and high quality your contacts are<\/b>to whom you send your email marketing. In this blog post we have summarized 6 effective ways you can generate email addresses for your email marketing.<\/p>\n<h2>1. Contact form or newsletter registration on your own website<\/h2>\n<p>Her<b>your own website is the best source<\/b>for high-quality contacts. Why? Quite simply: because they<b>users<\/b>, which are on your website, in principle<b>interested in your products or services<\/b>are. This means that you will directly meet the right target group. It is particularly important that&hellip;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">the<b>Registration form<\/b>for the users<b>easy to find<\/b>is<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">the<b>Registration process<\/b><b>uncomplicated<\/b>is<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">the<b>Registration form<\/b><b>not too long<\/b>is<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">the<b>Advantages<\/b>of receiving the newsletter<b>communicated<\/b>are<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">the approximate ones<b>Content<\/b>and above all that<b>frequency<\/b><b>specified<\/b>so that users know what to expect<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">the<b>Call-to-actions clearly formulated<\/b>are<\/li>\n<\/ul>\n<h2>2. Lay-over on your website<\/h2>\n<p>Yes, lay-overs and pop-ups on websites are annoying and often disrupt the user experience. BUT, when generating email addresses they are a<b>valuable tool!<\/b>In this<a href=\"https:\/\/e-dialog.group\/blog\/e-mail-marketing\/optin-layer-%e2%89%a0-optin-layer\/\">Blog post<\/a>We have already shown how the implementation of an opt-in layer can lead to one for our customer bauMax<b>Increased his newsletter subscriptions by 138% in just 3 months<\/b>helped. In any case, it is recommended that<b>to condition the display of the layer<\/b>. For example, only being displayed after 20 seconds on the site or excluding the display in the check-out process, because that is where customers already enter their data and they should be able to do this as undisturbed as possible.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Newsletter-Anmeldung-Website-Overlay-1024x437.png\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Newsletter-Anmeldung-Website-Overlay-1024x437.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Newsletter-Anmeldung-Website-Overlay-300x128.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Newsletter-Anmeldung-Website-Overlay-768x328.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Newsletter-Anmeldung-Website-Overlay.png 1409w\" alt=\"Newsletter Anmeldung Website Overlay\" width=\"800\" height=\"341\"><\/p>\n<h2>3. When checking out your online shop<\/h2>\n<p>Another way to increase newsletter registrations is to place the opt-in again in the checkout process of your online shop. Before the user sends the order for payment, you can, for example<b>Consent with a tick<\/b>to receive the newsletter.<\/p>\n<h2>4. Competition<\/h2>\n<p>A competition is probably the easiest way to quickly generate a lot of contacts for email marketing. However, here at the<b>Quality of contacts. Caution is advised<\/b>. The<b>Target group of the competition<\/b>should definitely go with that<b>target group that you want to address<\/b>. For example, if you are a women&rsquo;s hairdresser, it makes little sense to sponsor a sports car competition. However, sponsoring a competition for women&rsquo;s clothing could be effective because you can reach your target group (women) there.<\/p>\n<h2>5. Online advertising for newsletter registration<\/h2>\n<p>Just like you advertise your company&rsquo;s products and services online using banners, you can also advertise your newsletter subscription. Facebook, for example, offers one option. In a newsletter campaign, some of the users&rsquo; contact details are already pre-filled in the form &ndash; all they have to do is click the CTA of your advertising banner.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Newsletter-Opt-In-Werbung-auf-Facebook.jpg\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Newsletter-Opt-In-Werbung-auf-Facebook.jpg 960w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Newsletter-Opt-In-Werbung-auf-Facebook-300x169.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Newsletter-Opt-In-Werbung-auf-Facebook-768x432.jpg 768w\" alt=\"Newsletter Opt In Werbung auf Facebook\" width=\"800\" height=\"450\"><\/p>\n<h2>6. Offline advertising for newsletter registration<\/h2>\n<p>For example, directly on<b>POS<\/b>. Imagine you are a museum operator and bid on site at the ticket office or at the entrance doors to the exhibitions<b>analogously, you have the option of registering for the newsletter<\/b>so you don&rsquo;t miss any news about current exhibitions. The museum visitors fill out a form and put it in a kind of mailbox. So you have yours<b>Target group precisely reached<\/b>and may even know which exhibition they viewed.&nbsp; It would be further possible, one<b>Advertising brochure<\/b>for your newsletter registration with one<b>to send the product<\/b>that your customers ordered online. Such possibilities of &ldquo;<b>Trojan marketing<\/b>&rdquo; are particularly successful if you offer an incentive for registering.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Offline-Newsletter-Opt-In-Generierung.jpg\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Offline-Newsletter-Opt-In-Generierung.jpg 960w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Offline-Newsletter-Opt-In-Generierung-300x169.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Offline-Newsletter-Opt-In-Generierung-768x432.jpg 768w\" alt=\"Offline Newsletter Opt In Generierung\" width=\"800\" height=\"450\"><\/p>\n<h3>Do you have anymore questions?<br>\nWe would be happy to support you with any questions you may have about email marketing. Simply send us a contact request<a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is still one of the most effective channels in online marketing and is becoming more and more important, especially in view of the extinction of 3rd party cookies and the associated strengthening of first party data. However, most email marketers face the challenge of getting their messages to the right recipients. All too often, delivery and open rates are low and emails end up in the spam folder. In this blog post we give 6 tips on how you can generate high-quality email addresses that are relevant to your company with relatively little effort.<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[454],"goal":[464],"technology":[],"c-year":[62],"class_list":["post-12872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-email","goal-lead-gen","c-year-62"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Generate High Quality Email Addresses - e-dialog<\/title>\n<meta name=\"description\" content=\"Email marketing is still one of the most effective channels in online marketing and is becoming more and more important, especially in view of the extinction of 3rd party cookies and the associated strengthening of first party data. 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