{"id":12909,"date":"2022-07-11T00:00:00","date_gmt":"2022-07-11T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/dynamic-video-ads-with-google-web-designer\/"},"modified":"2026-02-26T13:38:17","modified_gmt":"2026-02-26T13:38:17","slug":"dynamic-video-ads-with-google-web-designer","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/dynamic-video-ads-with-google-web-designer\/","title":{"rendered":"Dynamic Video Ads With Google Web Designer"},"content":{"rendered":"<h2>Video in digital marketing<\/h2>\n<p>Video has become one of the most important media in digital advertising. In 2022, video will be used as a marketing tool by 86% of advertisers, of which 92% consider the video medium to be one of the most important marketing strategies (<a title=\"Report: State of Video Marketing 2022\" href=\"https:\/\/www.wyzowl.com\/state-of-video-marketing-2022-report\/\" target=\"_blank\" rel=\"noopener\">wyzowl 2021<\/a>). Today in this blog article we would like to introduce a tool that will dramatically increase the efficiency of creating your video creatives, especially if you are planning a personalized campaign.<\/p>\n<p>May we introduce: <a href=\"https:\/\/webdesigner.withgoogle.com\/\">Google Web Designer<\/a>.<\/p>\n<h2>Video creation in Google Web Designer<\/h2>\n<p>Some of you may know this as a tool for creating&nbsp;<strong>HTML Ads<\/strong>. However, last year the team behind the tool integrated a brand new feature: video creation. Why is this exciting? What sets Google Web Designer apart from many other video tools is the seamless transition from design view to code view. Everything produced in the tool is based on code.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"491\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/video-creative-in-gwd-1024x629.png\" alt=\"Example of code view\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/video-creative-in-gwd-1024x629.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/video-creative-in-gwd-300x184.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/video-creative-in-gwd-768x472.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/video-creative-in-gwd-1536x944.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/video-creative-in-gwd.png 1930w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Example of a video creative in code view<\/p>\n<p>If you feel comfortable with programming, you can easily customize all components in code view. Even the pure graphic designers among you don&rsquo;t have to despair. Working in the design view is similar to that of a common graphics tool, so you&rsquo;ll find your way around very quickly.<\/p>\n<h2>Create dynamic video ads<\/h2>\n<p>How do <b>dynamic<\/b> video ads work? We first create the&nbsp;<strong>master template<\/strong>, then define elements that we want to replace with ease. At the end of the day, many video variants are created and exported collectively, which can be used for personalized campaigns. A special feature is the import of <strong>feeds<\/strong>. The variants can not only be created manually, but also via CSV files.<\/p>\n<p>The instructional video from Google Web Designer explains how the individual steps work:<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=I9ur0ys-yM0<\/p>\n<p>Google Web Designer &ndash; Tutorial Dynamic Video<\/p>\n<h3>Do you have any questions or want to start video campaigns? We are happy to support you: <a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>In this article we introduce the new feature in the Google Web Designer tool that allows us to make videos dynamic and export them in bulk. This allows you to increase video creation efficiency and personalize video campaigns with ease.<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446,447],"channel":[458],"goal":[460],"technology":[],"c-year":[48],"class_list":["post-12909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","category-creatives","channel-video","goal-brand-awareness","c-year-48"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dynamic Video Ads With Google Web Designer - e-dialog<\/title>\n<meta name=\"description\" content=\"In this article we introduce the new feature in the Google Web Designer tool that allows us to make videos dynamic and export them in bulk. This allows you to increase video creation efficiency and personalize video campaigns with ease.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/blog\/dynamic-video-ads-with-google-web-designer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dynamic Video Ads With Google Web Designer\" \/>\n<meta property=\"og:description\" content=\"In this article we introduce the new feature in the Google Web Designer tool that allows us to make videos dynamic and export them in bulk. This allows you to increase video creation efficiency and personalize video campaigns with ease.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/blog\/dynamic-video-ads-with-google-web-designer\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-11T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T13:38:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"digitalists\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"digitalists\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/dynamic-video-ads-with-google-web-designer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/dynamic-video-ads-with-google-web-designer\\\/\"},\"author\":{\"name\":\"digitalists\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/7b481e2ac90c21e4dc393821d35bb518\"},\"headline\":\"Dynamic Video Ads With Google Web Designer\",\"datePublished\":\"2022-07-11T00:00:00+00:00\",\"dateModified\":\"2026-02-26T13:38:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/dynamic-video-ads-with-google-web-designer\\\/\"},\"wordCount\":331,\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/dynamic-video-ads-with-google-web-designer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"articleSection\":[\"Analytics\",\"Campaigns\",\"Creatives\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/dynamic-video-ads-with-google-web-designer\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/dynamic-video-ads-with-google-web-designer\\\/\",\"name\":\"Dynamic Video Ads With Google Web Designer - e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/dynamic-video-ads-with-google-web-designer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/dynamic-video-ads-with-google-web-designer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"datePublished\":\"2022-07-11T00:00:00+00:00\",\"dateModified\":\"2026-02-26T13:38:17+00:00\",\"description\":\"In this article we introduce the new feature in the Google Web Designer tool that allows us to make videos dynamic and export them in bulk. 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