{"id":12922,"date":"2022-10-17T00:00:00","date_gmt":"2022-10-17T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/these-are-the-new-facebook-campaign-goals\/"},"modified":"2026-02-26T13:38:18","modified_gmt":"2026-02-26T13:38:18","slug":"these-are-the-new-facebook-campaign-goals","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/these-are-the-new-facebook-campaign-goals\/","title":{"rendered":"These Are The New Facebook Campaign Goals"},"content":{"rendered":"<p>This article provides an overview of the campaign goals for Facebook campaigns and the current changes for creating campaigns in Facebook.<\/p>\n<h2>The original campaign goals<\/h2>\n<p>The campaign goals so far are listed in the following 3 categories: awareness, consideration and conversion.<strong>Notoriety<\/strong><\/p>\n<ul>\n<li>Brand awareness<\/li>\n<li>reach<\/li>\n<\/ul>\n<p><strong>Consideration<\/strong><\/p>\n<ul>\n<li>traffic<\/li>\n<li>Interactions<\/li>\n<li>App installations<\/li>\n<li>Video views<\/li>\n<li>Lead generation<\/li>\n<li>News<\/li>\n<\/ul>\n<p><strong>Conversion<\/strong><\/p>\n<ul>\n<li>Conversions<\/li>\n<li>Catalog sales<\/li>\n<li>Store Traffic<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/facebook-kampagnenziele-bisher.png\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/facebook-kampagnenziele-bisher.png 805w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/facebook-kampagnenziele-bisher-300x124.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/facebook-kampagnenziele-bisher-768x318.png 768w\" alt=\"Facebook Kampagnenziele bisher\" width=\"800\" height=\"331\">This is what the selection of Facebook campaign goals originally looked like<\/p>\n<p>This categorization gives a good overview of how to move along the marketing funnel when creating a campaign.<\/p>\n<ul>\n<li><strong>Notoriety<\/strong>: The category for awareness with the goals of brand awareness and reach is particularly suitable for branding measures and is used to arouse the interest of users. Cost-effective impressions and a high reach are the results of these campaigns.<\/li>\n<li><strong>Consideration<\/strong>: The campaign goals in this category reach users who are engaged with the company. The goal is particularly popular and often used: traffic to direct users to the website and obtain initial on-site data.<\/li>\n<li><strong>Conversion<\/strong>: These goals aim to encourage users to take action and convert in the last section of the marketing funnel. Ideally, purchases and leads are generated here.<\/li>\n<\/ul>\n<h2>New campaign goals<\/h2>\n<p>Instead of the 3 categories with the 11 campaign goals, after the change there will be a list of 6 campaign goals to choose from.<\/p>\n<ul>\n<li>Notoriety<\/li>\n<li>traffic<\/li>\n<li>Interactions<\/li>\n<li>Leads<\/li>\n<li>App promotion<\/li>\n<li>Sales volume<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/facebook-kampagnenziele-neu.png\" sizes=\"auto, (max-width: 348px) 100vw, 348px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/facebook-kampagnenziele-neu.png 348w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/facebook-kampagnenziele-neu-198x300.png 198w\" alt=\"Facebook Kampagnenziele neu\" width=\"348\" height=\"527\">The new campaign goals for Facebook campaigns<\/p>\n<p>Based on the old goals, the new goals are categorized as follows:<\/p>\n<table id=\"eael-data-table-10da401\">\n<thead>\n<tr>\n<th id=\"\" colspan=\"\">New campaign goal<\/th>\n<th id=\"\" colspan=\"\">Old campaign goal<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td id=\"\" colspan=\"\" rowspan=\"\">Notoriety<\/td>\n<td id=\"\" colspan=\"\" rowspan=\"\">Brand awareness<br>\nRange<br>\nVideo views<br>\nStore Traffic<\/td>\n<\/tr>\n<tr>\n<td id=\"\" colspan=\"\" rowspan=\"\">traffic<\/td>\n<td id=\"\" colspan=\"\" rowspan=\"\">traffic<\/td>\n<\/tr>\n<tr>\n<td id=\"\" colspan=\"\" rowspan=\"\">interaction<\/td>\n<td id=\"\" colspan=\"\" rowspan=\"\">Interaction<br>\nVideo views<br>\nNews<br>\nConversions<\/td>\n<\/tr>\n<tr>\n<td id=\"\" colspan=\"\" rowspan=\"\">Leads<\/td>\n<td id=\"\" colspan=\"\" rowspan=\"\">Lead generation<br>\nNews<br>\nConversions<\/td>\n<\/tr>\n<tr>\n<td id=\"\" colspan=\"\" rowspan=\"\">App promotion<\/td>\n<td id=\"\" colspan=\"\" rowspan=\"\">App installations<\/td>\n<\/tr>\n<tr>\n<td id=\"\" colspan=\"\" rowspan=\"\">Sales volume<\/td>\n<td id=\"\" colspan=\"\" rowspan=\"\">Conversions<br>\nCatalog sales<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>This is how you find your new campaign goal<\/h2>\n<p>If you are not familiar with the new goals and the change, Facebook will help you create a new campaign. A drop-down menu is available where the original target can be selected according to the old structure. Facebook then automatically points out the new campaign goal.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/screenshot-2022-10-13-11-44-14.png\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/screenshot-2022-10-13-11-44-14.png 736w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/screenshot-2022-10-13-11-44-14-300x128.png 300w\" alt=\"Facebook Kampagnenziele Dropdown\" width=\"736\" height=\"315\">The drop-down menu helps create a campaign with the new campaign goals<\/p>\n<h2>New: Conversion Location<\/h2>\n<p>As part of the change, a new setting option is available. Once the campaign goal is set, the next step is to select where this goal should be achieved. For example, if &ldquo;sales&rdquo; is selected as the campaign goal, the next step is to determine where sales should be increased. In this case, the website, app, messenger, WhatsApp and calls are available as conversion locations.<\/p>\n<h2>Impact on old campaigns<\/h2>\n<p>Existing campaigns are not affected by the change and will continue to run with the old campaign goals. A change is not necessary. If you want to duplicate an old campaign, you have the choice of duplicating the campaign with the original goal or with the new goal. If you decide on the new model, Facebook automatically assigns the corresponding new goal. According to Facebook, duplication with the old campaign goal should be possible by the end of 2022.<\/p>\n<h2>Rollout<\/h2>\n<p>The transition is still ongoing. While most of our advertising accounts have made the switch, others are taking a long time. The rollout is scheduled to be completed by the end of 2022.<\/p>\n<h2>Conclusion<\/h2>\n<p>The new selection of campaign goals is a change for active advertisers. Familiarization with the topic is necessary. Although this takes time, you quickly notice that with fewer choices, it is now easier to select a campaign goal and set up the campaign accordingly.<\/p>\n<h3>Do you need help setting up your Facebook campaigns or would you like to find out more about the new campaign goals in Facebook? Our paid social experts are happy to help:<a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>The first step in creating a Facebook campaign is to select a campaign goal. Instead of eleven campaign goals, it is now only possible to choose between six campaign goals. Facebook justifies the measures to reduce campaign goals by saying that it should make it easier for users to select a campaign goal based on their company goal. Although the campaign goals will be updated, the functions and features should remain the same. Below we&#8217;ll take a look at what exactly is changing and what impact this has on existing and new campaigns.<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[457],"goal":[460],"technology":[83],"c-year":[48],"class_list":["post-12922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-social","goal-brand-awareness","technology-social-ads","c-year-48"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>These Are The New Facebook Campaign Goals - e-dialog<\/title>\n<meta name=\"description\" content=\"The first step in creating a Facebook campaign is to select a campaign goal. Instead of eleven campaign goals, it is now only possible to choose between six campaign goals. Facebook justifies the measures to reduce campaign goals by saying that it should make it easier for users to select a campaign goal based on their company goal. Although the campaign goals will be updated, the functions and features should remain the same. Below we&#039;ll take a look at what exactly is changing and what impact this has on existing and new campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/blog\/these-are-the-new-facebook-campaign-goals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"These Are The New Facebook Campaign Goals\" \/>\n<meta property=\"og:description\" content=\"The first step in creating a Facebook campaign is to select a campaign goal. Instead of eleven campaign goals, it is now only possible to choose between six campaign goals. Facebook justifies the measures to reduce campaign goals by saying that it should make it easier for users to select a campaign goal based on their company goal. Although the campaign goals will be updated, the functions and features should remain the same. Below we&#039;ll take a look at what exactly is changing and what impact this has on existing and new campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/blog\/these-are-the-new-facebook-campaign-goals\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-17T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T13:38:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"digitalists\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"digitalists\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/these-are-the-new-facebook-campaign-goals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/these-are-the-new-facebook-campaign-goals\\\/\"},\"author\":{\"name\":\"digitalists\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/7b481e2ac90c21e4dc393821d35bb518\"},\"headline\":\"These Are The New Facebook Campaign Goals\",\"datePublished\":\"2022-10-17T00:00:00+00:00\",\"dateModified\":\"2026-02-26T13:38:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/these-are-the-new-facebook-campaign-goals\\\/\"},\"wordCount\":609,\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/these-are-the-new-facebook-campaign-goals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"articleSection\":[\"Analytics\",\"Campaigns\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/these-are-the-new-facebook-campaign-goals\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/these-are-the-new-facebook-campaign-goals\\\/\",\"name\":\"These Are The New Facebook Campaign Goals - e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/these-are-the-new-facebook-campaign-goals\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/these-are-the-new-facebook-campaign-goals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"datePublished\":\"2022-10-17T00:00:00+00:00\",\"dateModified\":\"2026-02-26T13:38:18+00:00\",\"description\":\"The first step in creating a Facebook campaign is to select a campaign goal. Instead of eleven campaign goals, it is now only possible to choose between six campaign goals. Facebook justifies the measures to reduce campaign goals by saying that it should make it easier for users to select a campaign goal based on their company goal. Although the campaign goals will be updated, the functions and features should remain the same. Below we'll take a look at what exactly is changing and what impact this has on existing and new campaigns.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/these-are-the-new-facebook-campaign-goals\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/these-are-the-new-facebook-campaign-goals\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/these-are-the-new-facebook-campaign-goals\\\/#primaryimage\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"width\":2200,\"height\":1180,\"caption\":\"|\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/these-are-the-new-facebook-campaign-goals\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"These Are The New Facebook Campaign Goals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"name\":\"e-dialog\",\"description\":\"Data-driven Marketing &amp; Strategie\",\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\",\"name\":\"e-dialog\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"e-dialog\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/edialog.group\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/e-dialog-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/e_dialog\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@e_dialog\"],\"description\":\"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.\",\"email\":\"kontakt@e-dialog.group\",\"telephone\":\"+43 1 309 09 09\",\"legalName\":\"e-dialog GmbH\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/7b481e2ac90c21e4dc393821d35bb518\",\"name\":\"digitalists\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g\",\"caption\":\"digitalists\"},\"sameAs\":[\"https:\\\/\\\/e-dialog.group\"],\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/author\\\/digitalists\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"These Are The New Facebook Campaign Goals - e-dialog","description":"The first step in creating a Facebook campaign is to select a campaign goal. Instead of eleven campaign goals, it is now only possible to choose between six campaign goals. Facebook justifies the measures to reduce campaign goals by saying that it should make it easier for users to select a campaign goal based on their company goal. Although the campaign goals will be updated, the functions and features should remain the same. Below we'll take a look at what exactly is changing and what impact this has on existing and new campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e-dialog.group\/en\/blog\/these-are-the-new-facebook-campaign-goals\/","og_locale":"en_US","og_type":"article","og_title":"These Are The New Facebook Campaign Goals","og_description":"The first step in creating a Facebook campaign is to select a campaign goal. Instead of eleven campaign goals, it is now only possible to choose between six campaign goals. Facebook justifies the measures to reduce campaign goals by saying that it should make it easier for users to select a campaign goal based on their company goal. Although the campaign goals will be updated, the functions and features should remain the same. Below we'll take a look at what exactly is changing and what impact this has on existing and new campaigns.","og_url":"https:\/\/e-dialog.group\/en\/blog\/these-are-the-new-facebook-campaign-goals\/","og_site_name":"e-dialog","article_publisher":"https:\/\/www.facebook.com\/edialog.group","article_published_time":"2022-10-17T00:00:00+00:00","article_modified_time":"2026-02-26T13:38:18+00:00","og_image":[{"width":2200,"height":1180,"url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","type":"image\/png"}],"author":"digitalists","twitter_card":"summary_large_image","twitter_misc":{"Written by":"digitalists","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/e-dialog.group\/en\/blog\/these-are-the-new-facebook-campaign-goals\/#article","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/blog\/these-are-the-new-facebook-campaign-goals\/"},"author":{"name":"digitalists","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/7b481e2ac90c21e4dc393821d35bb518"},"headline":"These Are The New Facebook Campaign Goals","datePublished":"2022-10-17T00:00:00+00:00","dateModified":"2026-02-26T13:38:18+00:00","mainEntityOfPage":{"@id":"https:\/\/e-dialog.group\/en\/blog\/these-are-the-new-facebook-campaign-goals\/"},"wordCount":609,"publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"image":{"@id":"https:\/\/e-dialog.group\/en\/blog\/these-are-the-new-facebook-campaign-goals\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","articleSection":["Analytics","Campaigns"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/e-dialog.group\/en\/blog\/these-are-the-new-facebook-campaign-goals\/","url":"https:\/\/e-dialog.group\/en\/blog\/these-are-the-new-facebook-campaign-goals\/","name":"These Are The New Facebook Campaign Goals - e-dialog","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e-dialog.group\/en\/blog\/these-are-the-new-facebook-campaign-goals\/#primaryimage"},"image":{"@id":"https:\/\/e-dialog.group\/en\/blog\/these-are-the-new-facebook-campaign-goals\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","datePublished":"2022-10-17T00:00:00+00:00","dateModified":"2026-02-26T13:38:18+00:00","description":"The first step in creating a Facebook campaign is to select a campaign goal. Instead of eleven campaign goals, it is now only possible to choose between six campaign goals. Facebook justifies the measures to reduce campaign goals by saying that it should make it easier for users to select a campaign goal based on their company goal. Although the campaign goals will be updated, the functions and features should remain the same. Below we'll take a look at what exactly is changing and what impact this has on existing and new campaigns.","breadcrumb":{"@id":"https:\/\/e-dialog.group\/en\/blog\/these-are-the-new-facebook-campaign-goals\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e-dialog.group\/en\/blog\/these-are-the-new-facebook-campaign-goals\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/blog\/these-are-the-new-facebook-campaign-goals\/#primaryimage","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","width":2200,"height":1180,"caption":"|"},{"@type":"BreadcrumbList","@id":"https:\/\/e-dialog.group\/en\/blog\/these-are-the-new-facebook-campaign-goals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/e-dialog.group\/en\/"},{"@type":"ListItem","position":2,"name":"These Are The New Facebook Campaign Goals"}]},{"@type":"WebSite","@id":"https:\/\/e-dialog.group\/en\/#website","url":"https:\/\/e-dialog.group\/en\/","name":"e-dialog","description":"Data-driven Marketing &amp; Strategie","publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e-dialog.group\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/e-dialog.group\/en\/#organization","name":"e-dialog","url":"https:\/\/e-dialog.group\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","width":1,"height":1,"caption":"e-dialog"},"image":{"@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/edialog.group","https:\/\/www.linkedin.com\/company\/e-dialog-gmbh\/","https:\/\/www.instagram.com\/e_dialog\/","https:\/\/www.tiktok.com\/@e_dialog"],"description":"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.","email":"kontakt@e-dialog.group","telephone":"+43 1 309 09 09","legalName":"e-dialog GmbH"},{"@type":"Person","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/7b481e2ac90c21e4dc393821d35bb518","name":"digitalists","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g","caption":"digitalists"},"sameAs":["https:\/\/e-dialog.group"],"url":"https:\/\/e-dialog.group\/en\/blog\/author\/digitalists\/"}]}},"_links":{"self":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts\/12922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/comments?post=12922"}],"version-history":[{"count":1,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts\/12922\/revisions"}],"predecessor-version":[{"id":13368,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts\/12922\/revisions\/13368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media\/4804"}],"wp:attachment":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media?parent=12922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/categories?post=12922"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/channel?post=12922"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/goal?post=12922"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/technology?post=12922"},{"taxonomy":"c-year","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/c-year?post=12922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}