Users are deduplicated in roll-up properties<\/strong>. This means that if a user has the same reporting identity across multiple properties (e.g. the same user ID or is logged into the same Google account), this user is recognized and counted as one user. For example, you could see the unique number of users across all your websites and apps combined.<\/p>\nIn addition, a roll-up property enables aComprehensive customer journey analysis<\/strong>across the various websites as well as theUse of audiences and segments<\/strong>with the overall data.<\/p>\nThe great thing is that…Data flows in automatically<\/strong>and no additional tracking code needs to be implemented because the data is obtained from the respective source or sub-property. It should be noted thatall data from the source properties flows in<\/strong>, including those via product links such as Google Ads.<\/p>\nLimitations & Cost<\/h2>\n
Roll-up properties are only available for source properties that have a Google Analytics 4 360 upgrade. The same configuration limits for roll-up properties apply as for a classic GA4 360 property.Configurations from the source properties are not adopted<\/strong>and must be set up separately in the property (e.g. Custom Dimensions\/Mertics, Audiences, product links or Google Signals). No sub properties can be created within roll-up properties.<\/p>\nRoll-up properties cannot have their own events, only those that come from the source properties. It is important to note that the data only comes in once the property is createdno backfill<\/strong>of historical data is possible. We therefore recommend starting to create a roll-up property early if one is desired.<\/p>\nIn addition to the basic costs for the 360 license, Roll-up Properties chargesAdditional costs<\/strong>to. This point is pointed out when creating a roll-up property and it must be confirmed that you are informed about these additional costs. The cost per event in the roll-up property is 50% of the cost per event in the source property – based on the respective 360 license agreement.<\/p>\nConclusion<\/h2>\n
Roll-up properties are a helpful tool in terms of aggregating data, regardless of the property structure chosen. Such properties can be created with just a few clicks and without any additional tracking code. This allows relativeEasily generate important overarching insights from the data<\/strong>. Of course, the aspect that additional costs are incurred for this tool and the 360 license is a prerequisite should not be neglected. Depending on the size and structure of the company, it must be decided whether the use of roll-up properties is the best choice for aggregating data.<\/p>\n
![\"GA4](\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/ga4-rollup-properties-struktur-1024x537.png\")
Illustration: Example of a roll-up property structure, source: e-dialog<\/p>\n