{"id":12949,"date":"2023-04-12T00:00:00","date_gmt":"2023-04-12T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/workspaces-in-the-dv360-interface-038-useful-features-for-campaign-management\/"},"modified":"2026-02-26T13:38:20","modified_gmt":"2026-02-26T13:38:20","slug":"workspaces-in-the-dv360-interface-038-useful-features-for-campaign-management","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/workspaces-in-the-dv360-interface-038-useful-features-for-campaign-management\/","title":{"rendered":"Workspaces In The Dv360 Interface 038 Useful Features For Campaign Management"},"content":{"rendered":"

In this article we describe which campaign management options are available in the DV360 interface and what can be quickly evaluated.<\/p>\n

Custom Workspace in the Overview tab of the DV360 interface<\/h2>\n

As soon as you enter the tool, some badges are displayed that provide information about how the individual insertion orders are performing. Information on pacing, budget and creatives, among other things, is presented.<\/p>\n

However, when working with multiple partners, this information can be confusing. Therefore it makes sense withCustom Workspaces<\/strong>to work. These can be created in the Overview tab under “System generated workspace” and “Creative new workspace”. When setting up the custom workspace, any name can be given and a partner or advertiser can be assigned. When working in this workspace, only the relevant IOs belonging to the partner\/advertiser are displayed.\"Workspace<\/p>\n

Custom views and segmentation<\/h2>\n

In addition to creating a custom workspace, different things can be doneCustom views<\/strong>are generated, which provide information about some important KPIs for campaign performance using segmentation. These views are available at multiple levels in DV360.<\/p>\n

Advertiser level<\/h3>\n

If the goal is to get a cross-advertiser overview of the performance of individual insertion orders, the advertiser-level views should be selected under Insertion Orders.\"AnsichtenUnder the first two graphics there are 3 drop-down menus (see screenshot), which can be adjusted as required:<\/p>\n

By default thePerformance view<\/strong>selected. The IOs are grouped according to goals (e.g. CPA, CPM, CTR) and this view shows information about the respective campaign goal, delivery (impressions and budget), interactions and conversions. If a period is selected in the date filter, small graphics about the development of the respective KPIs are even displayed here.\"Performance-AnsichtIn addition to performance, other predefined views can be generated.<\/p>\n

In thePacing View<\/strong>(and in the selected period) you receive prompt information about the current delivery status of the respective insertion order and can easily see how much budget is still left of the flight. This also helps in assessing whether the budget target can be achieved within the flight or not.\"PacingIn theOptimization view<\/strong>You can check whether individual insertion orders are currently performing poorly (e.g. the target KPI is not being achieved), are “on track” with delivery or are currently “under-delivering” (underpacing).\"OptimizationAdditionally there is the “segment by<\/strong>” function – also with a drop-down menu where a distinction can be made between “Day of Week” and “Device Type”. This structure ensures a quick check of delivery, impressions and clicks on certain days of the week or on different device types. If the “Segment by” button is clicked, the three views mentioned above are no longer available. It is also important to note here that the date filter can no longer be set arbitrarily, but only between “Yesterday”, “Last 7 Days”, “Last 14 Days” or “Last 30 Days” can be selected.\"Zeitraum-Auswahl<\/p>\n

Campaign level<\/h3>\n

If the goal is to generate somewhat more detailed views for the campaign, more in-depth insights into the performance of individual insertion orders or line items can be gained at campaign level with just a few clicks. In addition to the 3 views mentioned above (Performance, Pacing, Optimization), there is also the one here (both at the IO and at the LI level).Summary<\/strong>View available that reports current status on the same day. In the “Latest Activity (current hour)” part, the data is even updated in real time and impressions as well as interactions and budget changes are displayed immediately.\"KampagnenebeneAs you can see in the screenshot above, at the IO and LI level there is also the option “segment by<\/b>” are available and several options are even displayed below that are very helpful. The following options can be selected:\"Segment-byWith these views you can get a meaningful and data-based display with just a few clicks without having to call up a report. However, it also applies that the views can only be accessed for certain times (“Yesterday”, “Last 7, 14 or 30 Days”).<\/p>\n

The following functionalities are hidden behind the individual terms:<\/p>\n