{"id":12984,"date":"2023-11-13T00:00:00","date_gmt":"2023-11-13T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/programmatic-audio-how-to-increase-reach-and-awareness\/"},"modified":"2026-02-26T13:38:23","modified_gmt":"2026-02-26T13:38:23","slug":"programmatic-audio-how-to-increase-reach-and-awareness","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/programmatic-audio-how-to-increase-reach-and-awareness\/","title":{"rendered":"Programmatic Audio How To Increase Reach And Awareness"},"content":{"rendered":"

Programmatic audio is constantly evolving and offers additional reach to display and video campaigns. Why is audio such an exciting channel and what booking options are available via DV360 – we’ll show you that right away!<\/p>\n

What are the benefits of programmatic audio?<\/h2>\n

\"1.\"<\/p>\n

According to the 2022 radio test, 65% of Austrians listen to radio over the internet. In Germany, the population consumes online audio content an average of 1 hour per day, according to the ARD\/ZDF online study 2022. Music streaming and internet radio are the most widespread audio areas, but these also increasingly include podcasts and on-demand radio shows. One thing is clear: online audio is not lacking in reach!<\/p>\n

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With audio you can reach users in a variety of moments, e.g. when they are listening to music while running, listening to a podcast, while driving, while working, etc. In these specific situations there is the chance to build an emotional connection with the listener and place the message directly in the ear.<\/p>\n

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Audio advertising is usually not skippable and is therefore listened to in its entirety by listeners. This allows you to reach valuable and attentive listeners to whom the advertising message is conveyed well, which in turn creates higher advertising recall.<\/p>\n

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The production of audio spots is usually cheaper than other advertising formats such as video. No images are necessary, but it is advisable to accompany the audio spot with a companion banner in order to combine the visual with the auditory and thus improve the user experience.<\/p>\n

\"Vorteile<\/p>\n

Advantages of Programmatic Audio, Source: e-dialog<\/p>\n

Programmatic audio via DV360<\/h2>\n

DV360 offers many options for booking programmatic audio inventory and has some exciting features, which we will take a closer look at.<\/p>\n

Targeting<\/h3>\n

An advantage of DV360 is the numerous targeting options of the DSP, which can also be used for audio. Here are a few examples:<\/p>\n