{"id":12985,"date":"2023-11-13T00:00:00","date_gmt":"2023-11-13T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/conversion-counting-methods-in-ga4-8211-what-changes-for-reporting\/"},"modified":"2026-02-26T13:38:23","modified_gmt":"2026-02-26T13:38:23","slug":"conversion-counting-methods-in-ga4-8211-what-changes-for-reporting","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/conversion-counting-methods-in-ga4-8211-what-changes-for-reporting\/","title":{"rendered":"Conversion Counting Methods In Ga4 8211 What Changes For Reporting"},"content":{"rendered":"<p>Google offers various methods for counting conversions in Analytics. There are two setting options for this. What is the difference between the two counting methods? What happens if you haven&rsquo;t deposited anything? Which method is used for which conversion? How does the changed counting method affect my reporting? You can read the answers to these questions in this blog article<\/p>\n<h2>What is the difference between the two counting methods?<\/h2>\n<p><strong>Once per event<\/strong>: (recommended by Google)<br>With this setting, GA4 counts an event as a conversion every time it occurs.<\/p>\n<p>Example: In one session, a user completes the same conversion three times. With this setting, three conversions are then counted.<\/p>\n\n<p><strong>Once per session<\/strong>: (Counting method similar to Universal Analytics)<br>This option means that an event will be counted as a conversion once per session.<\/p>\n<p>Example: In one session, a user completes the same conversion three times. With this setting, the conversion is only counted once.<\/p>\n<h2>What happens if no counting method is stored?<\/h2>\n<p>If you have not made a selection, Google Analytics will use the standard counting method. However, this depends on how you created the events.<\/p>\n<ul>\n<li>Is the standard counting method<strong>once per session<\/strong>stored, the conversions were created based on Universal Analytics:<br>&ndash; through an automatically created Google Analytics 4 property<br>&ndash; or using the Goals Migration Tool in the Setup Wizard after February 2023\n<\/li>\n<li><strong>Once per event<\/strong>is stored as the standard counting method for all other conversions.<\/li>\n<\/ul>\n<h2>Which counting method is used for which conversion?<\/h2>\n<p>In the admin area under Conversion there is a table with the stored conversions. Every conversion with a symbol behind it is the counting method<strong>once<\/strong><strong>used per session<\/strong>. If there is no symbol behind it, the method is<strong>once per event<\/strong>applied.<\/p>\n<p><img decoding=\"async\" width=\"800\" height=\"445\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/screenshot-2023-06-27-11-06-36-1024x570.png\" alt=\"Settings Conversion in GA4\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/screenshot-2023-06-27-11-06-36-1024x570.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/screenshot-2023-06-27-11-06-36-300x167.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/screenshot-2023-06-27-11-06-36-768x428.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/screenshot-2023-06-27-11-06-36.png 1132w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/screenshot-2023-06-27-11-06-36.png 1410w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<p>Screenshot of the admin settings for conversions in GA4, source: e-dialog<\/p>\n<p>The counting method can be adjusted for the three points. However, you need the role of &ldquo;processor&rdquo; to do this.<\/p>\n<p><img decoding=\"async\" width=\"800\" height=\"354\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/screenshot-2023-06-27-11-05-57-1024x453.png\" alt=\"Settings Z&auml;hlmethode in GA4\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/screenshot-2023-06-27-11-05-57-1024x453.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/screenshot-2023-06-27-11-05-57-300x133.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/screenshot-2023-06-27-11-05-57-768x340.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/screenshot-2023-06-27-11-05-57.png 1096w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<p>Screenshot of the counting method settings in GA4, source: e-dialog<\/p>\n<p><strong>Good to know:<\/strong>Changes are not applied to previous data.<\/p>\n<h2>How does the counting method affect my reporting?<\/h2>\n<p>With the method<strong>once per event<\/strong>The behavior of users can be reflected on your website or app. This makes it possible to distinguish between sessions with multiple conversions and sessions with just one conversion.<\/p>\n<p>If the focus is on ensuring that the number of GA4 conversions is as close as possible to the number of Universal Analytics conversions, then:<strong>once per session<\/strong>the better counting method.<\/p>\n<h2>Conclusion:<\/h2>\n<p>In summary, the update offers more flexibility and customization options for counting conversions. Based on the conversion goals, the best option can be selected for the specific requirement.<\/p>\n<p>Our recommendation is to use the conversion setting once per event. This provides more precise insights into how many conversions a user has carried out in a session.&nbsp; In addition, old account structures such as UA should no longer be adhered to too much (although there may be cases in which it makes sense.)<\/p>\n<h3>If you have any questions about the rollout and setup of GA4, please contact us:<a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 (GA4) makes it possible to decide for yourself how conversions should be counted. There are two setting options for this &#8211; either once per event or once per session. The once-per-event method can distinguish between sessions with multiple conversions and sessions with just one conversion. The once per session setting is a similar counting method to Universal Analytics (UA).<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,445],"channel":[],"goal":[463],"technology":[36],"c-year":[47],"class_list":{"0":"post-12985","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-analytics","9":"goal-digital-strategy","10":"technology-google-analytics","11":"c-year-47"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Conversion Counting Methods In Ga4 8211 What Changes For Reporting - e-dialog<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 (GA4) makes it possible to decide for yourself how conversions should be counted. 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