{"id":12997,"date":"2023-12-20T00:00:00","date_gmt":"2023-12-20T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/"},"modified":"2026-02-26T13:38:24","modified_gmt":"2026-02-26T13:38:24","slug":"the-power-of-lookup-tables-in-google-tag-manager","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/","title":{"rendered":"The Power Of Lookup Tables In Google Tag Manager"},"content":{"rendered":"<p>Google Tag Manager (GTM) is a powerful tool that can be used to manage tracking codes and scripts on websites without having to constantly interfere with the source code. One of the most powerful features of the GTM is the use of lookup tables. This function allows values &#8203;&#8203;to be dynamically changed or added depending on the defined conditions.<\/p>\n<h2>What are lookup tables?<\/h2>\n<p>Lookup tables are a feature in Google Tag Manager that allows changing values &#8203;&#8203;in tags, triggers, or variables. Predefined criteria can be set to determine which changes should be made. Essentially, they help to dynamically adjust certain data depending on the defined conditions. This can range from simple translations to complex customizations.<\/p>\n<p>There are two main types of lookup tables in GTM: regex tables and lookup tables.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/hauptart-lookup-tabellen.png\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/hauptart-lookup-tabellen.png 584w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/hauptart-lookup-tabellen-300x97.png 300w\" alt=\"Hauptart Lookup Tabellen\" width=\"584\" height=\"189\">Main type of lookup tables, source: Google<\/p>\n<h3>Regex tables<\/h3>\n<p>Regex tables use regular expressions to recognize patterns in values &#8203;&#8203;and assign appropriate replacement values. They are particularly useful when you need to catch a large number of variants of a value.<strong>Here is an example<\/strong>:<\/p>\n<p>An e-commerce shop is represented in different countries with different currencies. To ensure that the correct currency is passed during the Add to Cart event, a regex table can be created based on the URL.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/regex-tabelle-currency-1024x638.png\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/regex-tabelle-currency-1024x638.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/regex-tabelle-currency-300x187.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/regex-tabelle-currency-768x478.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/regex-tabelle-currency-1536x957.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/regex-tabelle-currency.png 1012w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/regex-tabelle-currency.png 1723w\" alt=\"Regex Tabelle Currency\" width=\"800\" height=\"498\">Regex table Currency, source: Google<\/p>\n<p>This variable can now be inserted into the Add to Cart event.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-add-to-cart-1024x385.png\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-add-to-cart-1024x385.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-add-to-cart-300x113.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-add-to-cart-768x289.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-add-to-cart-1536x577.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-add-to-cart.png 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-add-to-cart.png 1713w\" alt=\"Event Add to Cart\" width=\"800\" height=\"301\">Event Add to Cart, source: Google<\/p>\n<h3>Regex tables<\/h3>\n<p>Lookup tables are simpler and are good for cases where you want to search for a specific value and assign a corresponding replacement value.<strong>Here is an example:<\/strong>The e-commerce shop runs various advertising campaigns and would like to assign the respective campaign name based on a unique parameter ID. This goal can be easily achieved with a lookup table.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/lookup-table-campaign-1024x461.png\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/lookup-table-campaign-1024x461.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/lookup-table-campaign-300x135.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/lookup-table-campaign-768x346.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/lookup-table-campaign-1536x692.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/lookup-table-campaign.png 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/lookup-table-campaign.png 1701w\" alt=\"Lookup Tabelle Campaign\" width=\"800\" height=\"360\">Lookup table Campaign, source: Google<\/p>\n<h2>Conclusion:<\/h2>\n<p>Lookup tables are a powerful feature in Google Tag Manager that allows tracking data to be organized and managed efficiently. The choice between regex tables and lookup tables depends on the specific needs of the project. Whether for simple translations or complex replacements, they offer flexibility and efficiency<\/p>\n<h3>Do you have any questions or do you need professional support? We are available to you at any time at:<a href=\"mailto:kontakt@e-dialog.at\">kontakt@e-dialog.at<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Lookup tables in Google Tag Manager make it possible to dynamically change values \u200b\u200bbefore passing them to tags, triggers or variables. By defining predefined criteria, they enable precise adjustments to the data. From simple translations to complex JavaScript functions, lookup tables provide the flexibility needed to optimize tracking and capture accurate data.<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,445],"channel":[],"goal":[463],"technology":[38],"c-year":[47],"class_list":{"0":"post-12997","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-analytics","9":"goal-digital-strategy","10":"technology-google-tag-manager","11":"c-year-47"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Power Of Lookup Tables In Google Tag Manager - e-dialog<\/title>\n<meta name=\"description\" content=\"Lookup tables in Google Tag Manager make it possible to dynamically change values \u200b\u200bbefore passing them to tags, triggers or variables. By defining predefined criteria, they enable precise adjustments to the data. From simple translations to complex JavaScript functions, lookup tables provide the flexibility needed to optimize tracking and capture accurate data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power Of Lookup Tables In Google Tag Manager\" \/>\n<meta property=\"og:description\" content=\"Lookup tables in Google Tag Manager make it possible to dynamically change values \u200b\u200bbefore passing them to tags, triggers or variables. By defining predefined criteria, they enable precise adjustments to the data. From simple translations to complex JavaScript functions, lookup tables provide the flexibility needed to optimize tracking and capture accurate data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-20T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T13:38:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"digitalists\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"digitalists\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/\"},\"author\":{\"name\":\"digitalists\",\"@id\":\"https:\/\/e-dialog.group\/en\/#\/schema\/person\/7b481e2ac90c21e4dc393821d35bb518\"},\"headline\":\"The Power Of Lookup Tables In Google Tag Manager\",\"datePublished\":\"2023-12-20T00:00:00+00:00\",\"dateModified\":\"2026-02-26T13:38:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/\"},\"wordCount\":375,\"publisher\":{\"@id\":\"https:\/\/e-dialog.group\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png\",\"articleSection\":[\"Analytics\",\"Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/\",\"url\":\"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/\",\"name\":\"The Power Of Lookup Tables In Google Tag Manager - e-dialog\",\"isPartOf\":{\"@id\":\"https:\/\/e-dialog.group\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png\",\"datePublished\":\"2023-12-20T00:00:00+00:00\",\"dateModified\":\"2026-02-26T13:38:24+00:00\",\"description\":\"Lookup tables in Google Tag Manager make it possible to dynamically change values \u200b\u200bbefore passing them to tags, triggers or variables. By defining predefined criteria, they enable precise adjustments to the data. From simple translations to complex JavaScript functions, lookup tables provide the flexibility needed to optimize tracking and capture accurate data.\",\"breadcrumb\":{\"@id\":\"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/#primaryimage\",\"url\":\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png\",\"contentUrl\":\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png\",\"width\":2200,\"height\":1180,\"caption\":\"|\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/e-dialog.group\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Power Of Lookup Tables In Google Tag Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/e-dialog.group\/en\/#website\",\"url\":\"https:\/\/e-dialog.group\/en\/\",\"name\":\"e-dialog\",\"description\":\"Data-driven Marketing &amp; Strategie\",\"publisher\":{\"@id\":\"https:\/\/e-dialog.group\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/e-dialog.group\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/e-dialog.group\/en\/#organization\",\"name\":\"e-dialog\",\"url\":\"https:\/\/e-dialog.group\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg\",\"contentUrl\":\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"e-dialog\"},\"image\":{\"@id\":\"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/edialog.group\",\"https:\/\/www.linkedin.com\/company\/e-dialog-gmbh\/\",\"https:\/\/www.instagram.com\/e_dialog\/\",\"https:\/\/www.tiktok.com\/@e_dialog\"],\"description\":\"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.\",\"email\":\"kontakt@e-dialog.group\",\"telephone\":\"+43 1 309 09 09\",\"legalName\":\"e-dialog GmbH\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/e-dialog.group\/en\/#\/schema\/person\/7b481e2ac90c21e4dc393821d35bb518\",\"name\":\"digitalists\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g\",\"caption\":\"digitalists\"},\"sameAs\":[\"https:\/\/e-dialog.group\"],\"url\":\"https:\/\/e-dialog.group\/en\/blog\/author\/digitalists\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Power Of Lookup Tables In Google Tag Manager - e-dialog","description":"Lookup tables in Google Tag Manager make it possible to dynamically change values \u200b\u200bbefore passing them to tags, triggers or variables. By defining predefined criteria, they enable precise adjustments to the data. From simple translations to complex JavaScript functions, lookup tables provide the flexibility needed to optimize tracking and capture accurate data.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/","og_locale":"en_US","og_type":"article","og_title":"The Power Of Lookup Tables In Google Tag Manager","og_description":"Lookup tables in Google Tag Manager make it possible to dynamically change values \u200b\u200bbefore passing them to tags, triggers or variables. By defining predefined criteria, they enable precise adjustments to the data. From simple translations to complex JavaScript functions, lookup tables provide the flexibility needed to optimize tracking and capture accurate data.","og_url":"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/","og_site_name":"e-dialog","article_publisher":"https:\/\/www.facebook.com\/edialog.group","article_published_time":"2023-12-20T00:00:00+00:00","article_modified_time":"2026-02-26T13:38:24+00:00","og_image":[{"width":2200,"height":1180,"url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","type":"image\/png"}],"author":"digitalists","twitter_card":"summary_large_image","twitter_misc":{"Written by":"digitalists","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/#article","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/"},"author":{"name":"digitalists","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/7b481e2ac90c21e4dc393821d35bb518"},"headline":"The Power Of Lookup Tables In Google Tag Manager","datePublished":"2023-12-20T00:00:00+00:00","dateModified":"2026-02-26T13:38:24+00:00","mainEntityOfPage":{"@id":"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/"},"wordCount":375,"publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"image":{"@id":"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","articleSection":["Analytics","Analytics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/","url":"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/","name":"The Power Of Lookup Tables In Google Tag Manager - e-dialog","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/#primaryimage"},"image":{"@id":"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","datePublished":"2023-12-20T00:00:00+00:00","dateModified":"2026-02-26T13:38:24+00:00","description":"Lookup tables in Google Tag Manager make it possible to dynamically change values \u200b\u200bbefore passing them to tags, triggers or variables. By defining predefined criteria, they enable precise adjustments to the data. From simple translations to complex JavaScript functions, lookup tables provide the flexibility needed to optimize tracking and capture accurate data.","breadcrumb":{"@id":"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/#primaryimage","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","width":2200,"height":1180,"caption":"|"},{"@type":"BreadcrumbList","@id":"https:\/\/e-dialog.group\/en\/blog\/the-power-of-lookup-tables-in-google-tag-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/e-dialog.group\/en\/"},{"@type":"ListItem","position":2,"name":"The Power Of Lookup Tables In Google Tag Manager"}]},{"@type":"WebSite","@id":"https:\/\/e-dialog.group\/en\/#website","url":"https:\/\/e-dialog.group\/en\/","name":"e-dialog","description":"Data-driven Marketing &amp; Strategie","publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e-dialog.group\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/e-dialog.group\/en\/#organization","name":"e-dialog","url":"https:\/\/e-dialog.group\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","width":1,"height":1,"caption":"e-dialog"},"image":{"@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/edialog.group","https:\/\/www.linkedin.com\/company\/e-dialog-gmbh\/","https:\/\/www.instagram.com\/e_dialog\/","https:\/\/www.tiktok.com\/@e_dialog"],"description":"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.","email":"kontakt@e-dialog.group","telephone":"+43 1 309 09 09","legalName":"e-dialog GmbH"},{"@type":"Person","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/7b481e2ac90c21e4dc393821d35bb518","name":"digitalists","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g","caption":"digitalists"},"sameAs":["https:\/\/e-dialog.group"],"url":"https:\/\/e-dialog.group\/en\/blog\/author\/digitalists\/"}]}},"_links":{"self":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts\/12997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/comments?post=12997"}],"version-history":[{"count":1,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts\/12997\/revisions"}],"predecessor-version":[{"id":13442,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts\/12997\/revisions\/13442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media\/4804"}],"wp:attachment":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media?parent=12997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/categories?post=12997"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/channel?post=12997"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/goal?post=12997"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/technology?post=12997"},{"taxonomy":"c-year","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/c-year?post=12997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}