{"id":13060,"date":"2024-12-16T00:00:00","date_gmt":"2024-12-16T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/tracking-concept-the-first-step-to-data-driven-decisions\/"},"modified":"2026-02-26T13:38:31","modified_gmt":"2026-02-26T13:38:31","slug":"tracking-concept-the-first-step-to-data-driven-decisions","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/tracking-concept-the-first-step-to-data-driven-decisions\/","title":{"rendered":"Tracking Concept The First Step To Data Driven Decisions"},"content":{"rendered":"<h2>Why should I track my website\/app?<\/h2>\n<p>Without tracking, there is no overview of how successful a website or app really is. Tracking ensures that well-founded, data-based decisions can be made. It allows for continuous improvement of the user interface (UI) and usability as it becomes clear how users interact with the platform. It is equally important to recognize long-term trends, be it in user behavior, the performance of features or the purchasing process.<\/p>\n<h2>Data should answer questions<\/h2>\n<p>The goal of tracking data is to answer key questions. A well-thought-out tracking or event concept ensures that not only any data is recorded, but that targeted events (=interactions on the website or in the app) are defined that are tailored to specific business questions.<\/p>\n<ul>\n<li>Where do users exit in the checkout process?<\/li>\n<li>Which feature is used most frequently on the website\/app?<\/li>\n<li>At what level do I set my call-to-actions?<\/li>\n<li>etc.<\/li>\n<\/ul>\n<h2>The basis for successful tracking &ndash; a concept<\/h2>\n<p>The tracking or event concept is the heart of every successful tracking strategy. It ensures that the right data is collected in the right places to answer key questions and enable informed decisions.<\/p>\n<p>In a well-structured concept, all relevant events are listed individually, including the parameters that should be recorded with each event. Each event is provided with a clear description showing exactly where and when it is triggered. Supported by screenshots and precise instructions, the concept serves as a guide for developers and ensures that all stakeholders &ndash; from marketers to engineers &ndash; have a consistent understanding of which events are being tracked.<\/p>\n<h3>DOS<\/h3>\n<ul>\n<li><strong>Detailed list of parameters:<\/strong><br>Creation of a separate overview of all parameters that appear in the tracking concept. Each parameter should contain a clear description of what content should be passed, as well as an example value showing what data is expected here.<br><em>For example<\/em><br>Name: item_name<br>Description: Passes the product name<br>Example value: Google Sea Glass Bottle<\/li>\n<li><strong>Include screenshots<\/strong>: For each event, a detailed description should be provided with a screenshot showing exactly where it should be triggered.<\/li>\n<li><strong>Use the comment function<\/strong>: Especially when working with various stakeholders, it is helpful to comment on and clarify open questions directly in the document.<\/li>\n<li><strong>E-commerce events<\/strong>: Even without a classic e-commerce business, predefined Google Analytics e-commerce events can be used. However, care should be taken to ensure that these are used in a meaningful context.<br>Example:<br>Successful course registration -&gt; purchase<br>Watches a course -&gt; view_item<\/li>\n<li><strong>Cross-team voting<\/strong>: Before the event concept is finalized, it is important to coordinate with all relevant teams (marketing, IT, analysis).<\/li>\n<li><strong>Actuality<\/strong>: If new events are added in the further process, this should be added to the concept to ensure that they are up to date.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"216\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-konzept-do_s-1024x277.jpg\" alt=\"Tracking-Konzept - Dos f&uuml;r Event-Tracking\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-konzept-do_s-1024x277.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-konzept-do_s-300x81.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-konzept-do_s-768x208.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-konzept-do_s-1536x415.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-konzept-do_s-2048x554.jpg 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-konzept-do_s.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<p>Dos for event tracking. Source: e-dialogue<\/p>\n<h3>Don&rsquo;ts<\/h3>\n<ul>\n<li><strong>No uniform naming convention for event names<\/strong>: Avoid capital letters, special characters and spaces in the namings. Instead, all event names should be structured in lowercase letters and with underscores. This makes later work in the analysis tools easier and prevents confusion.<br>Event name length: 40 characters (GA4)<br>Length of event parameters: 40 characters (GA4)<\/li>\n<li><strong>Unclear event descriptions<\/strong>: Every event should have a precise description that is understandable for everyone in the team.<\/li>\n<li><strong>Track everything<\/strong>: Please don&rsquo;t just track everything! Focus on the most important questions and, if necessary, add the tracking at a later point in time.<\/li>\n<li><strong>Personal Data<\/strong>: For data protection reasons, no personal data from users may be included in the respective tools.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"216\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-konzept-dont_s-1024x276.jpg\" alt=\"Tracking-Konzept - Don'ts f&uuml;r Event-Tracking\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-konzept-dont_s-1024x276.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-konzept-dont_s-300x81.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-konzept-dont_s-768x207.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-konzept-dont_s-1536x413.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-konzept-dont_s-2048x551.jpg 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/event-konzept-dont_s.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<p>Don&rsquo;ts for event tracking. Source: e-dialogue<\/p>\n<h2>Conclusion<\/h2>\n<p>A tracking concept is the cornerstone for successful tracking and analysis of data. Not only does it help answer important business questions, but it also provides clarity and structure in implementation and evaluation. With a well-thought-out concept, not only can technical implementations be made more efficient later, but targeted optimizations can also be made to the website or app.<\/p>\n<h3>For more information or support in creating a tracking concept, contact us:<a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Before companies begin the technical implementation of tracking measures, it is important to first think about which questions need to be answered &#8211; an event concept forms the basis for this. This tracking concept forms the basis for all subsequent analyzes and ensures that the right data is collected to answer the most important questions.<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,445],"channel":[],"goal":[463],"technology":[36,38],"c-year":[12],"class_list":{"0":"post-13060","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-analytics","9":"goal-digital-strategy","10":"technology-google-analytics","11":"technology-google-tag-manager","12":"c-year-12"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tracking Concept The First Step To Data Driven Decisions - e-dialog<\/title>\n<meta name=\"description\" content=\"Before companies begin the technical implementation of tracking measures, it is important to first think about which questions need to be answered - an event concept forms the basis for this. This tracking concept forms the basis for all subsequent analyzes and ensures that the right data is collected to answer the most important questions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/blog\/tracking-concept-the-first-step-to-data-driven-decisions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tracking Concept The First Step To Data Driven Decisions\" \/>\n<meta property=\"og:description\" content=\"Before companies begin the technical implementation of tracking measures, it is important to first think about which questions need to be answered - an event concept forms the basis for this. This tracking concept forms the basis for all subsequent analyzes and ensures that the right data is collected to answer the most important questions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/blog\/tracking-concept-the-first-step-to-data-driven-decisions\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-16T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T13:38:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"digitalists\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"digitalists\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/tracking-concept-the-first-step-to-data-driven-decisions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/tracking-concept-the-first-step-to-data-driven-decisions\\\/\"},\"author\":{\"name\":\"digitalists\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/7b481e2ac90c21e4dc393821d35bb518\"},\"headline\":\"Tracking Concept The First Step To Data Driven Decisions\",\"datePublished\":\"2024-12-16T00:00:00+00:00\",\"dateModified\":\"2026-02-26T13:38:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/tracking-concept-the-first-step-to-data-driven-decisions\\\/\"},\"wordCount\":668,\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/tracking-concept-the-first-step-to-data-driven-decisions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"articleSection\":[\"Analytics\",\"Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/tracking-concept-the-first-step-to-data-driven-decisions\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/tracking-concept-the-first-step-to-data-driven-decisions\\\/\",\"name\":\"Tracking Concept The First Step To Data Driven Decisions - e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/tracking-concept-the-first-step-to-data-driven-decisions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/tracking-concept-the-first-step-to-data-driven-decisions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"datePublished\":\"2024-12-16T00:00:00+00:00\",\"dateModified\":\"2026-02-26T13:38:31+00:00\",\"description\":\"Before companies begin the technical implementation of tracking measures, it is important to first think about which questions need to be answered - an event concept forms the basis for this. This tracking concept forms the basis for all subsequent analyzes and ensures that the right data is collected to answer the most important questions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/tracking-concept-the-first-step-to-data-driven-decisions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/tracking-concept-the-first-step-to-data-driven-decisions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/tracking-concept-the-first-step-to-data-driven-decisions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"width\":2200,\"height\":1180,\"caption\":\"|\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/tracking-concept-the-first-step-to-data-driven-decisions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tracking Concept The First Step To Data Driven Decisions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"name\":\"e-dialog\",\"description\":\"Data-driven Marketing &amp; Strategie\",\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\",\"name\":\"e-dialog\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"e-dialog\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/edialog.group\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/e-dialog-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/e_dialog\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@e_dialog\"],\"description\":\"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.\",\"email\":\"kontakt@e-dialog.group\",\"telephone\":\"+43 1 309 09 09\",\"legalName\":\"e-dialog GmbH\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/7b481e2ac90c21e4dc393821d35bb518\",\"name\":\"digitalists\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g\",\"caption\":\"digitalists\"},\"sameAs\":[\"https:\\\/\\\/e-dialog.group\"],\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/author\\\/digitalists\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tracking Concept The First Step To Data Driven Decisions - e-dialog","description":"Before companies begin the technical implementation of tracking measures, it is important to first think about which questions need to be answered - an event concept forms the basis for this. This tracking concept forms the basis for all subsequent analyzes and ensures that the right data is collected to answer the most important questions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e-dialog.group\/en\/blog\/tracking-concept-the-first-step-to-data-driven-decisions\/","og_locale":"en_US","og_type":"article","og_title":"Tracking Concept The First Step To Data Driven Decisions","og_description":"Before companies begin the technical implementation of tracking measures, it is important to first think about which questions need to be answered - an event concept forms the basis for this. This tracking concept forms the basis for all subsequent analyzes and ensures that the right data is collected to answer the most important questions.","og_url":"https:\/\/e-dialog.group\/en\/blog\/tracking-concept-the-first-step-to-data-driven-decisions\/","og_site_name":"e-dialog","article_publisher":"https:\/\/www.facebook.com\/edialog.group","article_published_time":"2024-12-16T00:00:00+00:00","article_modified_time":"2026-02-26T13:38:31+00:00","og_image":[{"width":2200,"height":1180,"url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","type":"image\/png"}],"author":"digitalists","twitter_card":"summary_large_image","twitter_misc":{"Written by":"digitalists","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/e-dialog.group\/en\/blog\/tracking-concept-the-first-step-to-data-driven-decisions\/#article","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/blog\/tracking-concept-the-first-step-to-data-driven-decisions\/"},"author":{"name":"digitalists","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/7b481e2ac90c21e4dc393821d35bb518"},"headline":"Tracking Concept The First Step To Data Driven Decisions","datePublished":"2024-12-16T00:00:00+00:00","dateModified":"2026-02-26T13:38:31+00:00","mainEntityOfPage":{"@id":"https:\/\/e-dialog.group\/en\/blog\/tracking-concept-the-first-step-to-data-driven-decisions\/"},"wordCount":668,"publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"image":{"@id":"https:\/\/e-dialog.group\/en\/blog\/tracking-concept-the-first-step-to-data-driven-decisions\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","articleSection":["Analytics","Analytics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/e-dialog.group\/en\/blog\/tracking-concept-the-first-step-to-data-driven-decisions\/","url":"https:\/\/e-dialog.group\/en\/blog\/tracking-concept-the-first-step-to-data-driven-decisions\/","name":"Tracking Concept The First Step To Data Driven Decisions - e-dialog","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e-dialog.group\/en\/blog\/tracking-concept-the-first-step-to-data-driven-decisions\/#primaryimage"},"image":{"@id":"https:\/\/e-dialog.group\/en\/blog\/tracking-concept-the-first-step-to-data-driven-decisions\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","datePublished":"2024-12-16T00:00:00+00:00","dateModified":"2026-02-26T13:38:31+00:00","description":"Before companies begin the technical implementation of tracking measures, it is important to first think about which questions need to be answered - an event concept forms the basis for this. This tracking concept forms the basis for all subsequent analyzes and ensures that the right data is collected to answer the most important questions.","breadcrumb":{"@id":"https:\/\/e-dialog.group\/en\/blog\/tracking-concept-the-first-step-to-data-driven-decisions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e-dialog.group\/en\/blog\/tracking-concept-the-first-step-to-data-driven-decisions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/blog\/tracking-concept-the-first-step-to-data-driven-decisions\/#primaryimage","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","width":2200,"height":1180,"caption":"|"},{"@type":"BreadcrumbList","@id":"https:\/\/e-dialog.group\/en\/blog\/tracking-concept-the-first-step-to-data-driven-decisions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/e-dialog.group\/en\/"},{"@type":"ListItem","position":2,"name":"Tracking Concept The First Step To Data Driven Decisions"}]},{"@type":"WebSite","@id":"https:\/\/e-dialog.group\/en\/#website","url":"https:\/\/e-dialog.group\/en\/","name":"e-dialog","description":"Data-driven Marketing &amp; Strategie","publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e-dialog.group\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/e-dialog.group\/en\/#organization","name":"e-dialog","url":"https:\/\/e-dialog.group\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","width":1,"height":1,"caption":"e-dialog"},"image":{"@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/edialog.group","https:\/\/www.linkedin.com\/company\/e-dialog-gmbh\/","https:\/\/www.instagram.com\/e_dialog\/","https:\/\/www.tiktok.com\/@e_dialog"],"description":"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.","email":"kontakt@e-dialog.group","telephone":"+43 1 309 09 09","legalName":"e-dialog GmbH"},{"@type":"Person","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/7b481e2ac90c21e4dc393821d35bb518","name":"digitalists","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8acd1abfb5ef9f78793e3164334d4533968653b26cbd89b6cf0eb4e5483434e4?s=96&d=mm&r=g","caption":"digitalists"},"sameAs":["https:\/\/e-dialog.group"],"url":"https:\/\/e-dialog.group\/en\/blog\/author\/digitalists\/"}]}},"_links":{"self":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts\/13060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/comments?post=13060"}],"version-history":[{"count":1,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts\/13060\/revisions"}],"predecessor-version":[{"id":13505,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/posts\/13060\/revisions\/13505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media\/4804"}],"wp:attachment":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media?parent=13060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/categories?post=13060"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/channel?post=13060"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/goal?post=13060"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/technology?post=13060"},{"taxonomy":"c-year","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/c-year?post=13060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}