{"id":13073,"date":"2025-04-04T00:00:00","date_gmt":"2025-04-04T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/exclude-bot-traffic-in-a-sensible-way\/"},"modified":"2026-02-26T13:38:32","modified_gmt":"2026-02-26T13:38:32","slug":"exclude-bot-traffic-in-a-sensible-way","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/exclude-bot-traffic-in-a-sensible-way\/","title":{"rendered":"Exclude Bot Traffic In A Sensible Way"},"content":{"rendered":"

In our previousBlog post “Bot Traffic in GA4”<\/a>explained how to identify bot traffic. The following article explains how to exclude previously identified bot traffic using Google Tag Manager (client-side and server-side).<\/p>\n

Filter bot traffic in GA4<\/h2>\n

There is currently no automatic filter that can exclude bot traffic. For this reason, we need to create our own filter that excludes all traffic except the traffic we flag. How we mark traffic using Google Tag Manager and how the filter is created in GA4 is explained in the following instructions.<\/p>\n

There is currently no automatic way to completely exclude bot traffic in Google Analytics 4 (GA4). Therefore, it is necessary to create your own filter that only takes into account the desired traffic and excludes all other data from the reports. To implement this, the relevant traffic is first marked in the Google Tag Manager (GTM). The parameter “traffic_type” is very important here, as it is necessary for the GA4 filter. A suitable filter is then set up in GA4. The following steps explain in detail how to carry out this process.<\/p>\n

Implementation with the client side GTM<\/h2>\n

Implementation in client side GTM is very simple and takes just a few steps. All traffic from the GTM is stored with any “traffic_type” and then permitted with a suitable GA4 filter.<\/p>\n

Adjustment in GTM<\/h3>\n

First, the GA4 config tag in Google Tag Manager is expanded to include the “traffic_type” parameter. It is not relevant which value is entered.\"Bot<\/p>\n

Adjustment in GA4<\/h3>\n

In the second step, a filter must be created in GA4 to determine which data should be collected. All other data is automatically excluded.<\/p>\n

To do this, the settings must be opened in GA4.<\/p>\n

Then under the property settings, under the sub-item “Data collection and modification”, click on the item “Data filters”.\"BotIn this mask you now create a new filter with the filter type “Internal Traffic” and adjust the following details:<\/p>\n