{"id":13083,"date":"2025-05-19T00:00:00","date_gmt":"2025-05-19T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/what-can-you-book-programmatically\/"},"modified":"2026-02-26T13:38:33","modified_gmt":"2026-02-26T13:38:33","slug":"what-can-you-book-programmatically","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/what-can-you-book-programmatically\/","title":{"rendered":"What Can You Book Programmatically"},"content":{"rendered":"<h2>At a glance: Programmatic advertising formats<\/h2>\n<table id=\"eael-data-table-1544646\">\n<thead>\n<tr>\n<th id=\"\" colspan=\"\">category<\/th>\n<th id=\"\" colspan=\"\">Typical placement<\/th>\n<th id=\"\" colspan=\"\">Key Benefits<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td colspan=\"\" rowspan=\"\" id=\"\">display<\/td>\n<td colspan=\"\" rowspan=\"\" id=\"\">Websites, apps, native placements<\/td>\n<td colspan=\"\" rowspan=\"\" id=\"\">Reach, targeting, personalization<\/td>\n<\/tr>\n<tr>\n<td colspan=\"\" rowspan=\"\" id=\"\">video<\/td>\n<td colspan=\"\" rowspan=\"\" id=\"\">YouTube, CTV, apps, websites<\/td>\n<td colspan=\"\" rowspan=\"\" id=\"\">Activation, emotion, visibility<\/td>\n<\/tr>\n<tr>\n<td colspan=\"\" rowspan=\"\" id=\"\">Audio<\/td>\n<td colspan=\"\" rowspan=\"\" id=\"\">Podcasts, music streaming<\/td>\n<td colspan=\"\" rowspan=\"\" id=\"\">Contextual branding, high attention<\/td>\n<\/tr>\n<tr>\n<td colspan=\"\" rowspan=\"\" id=\"\">DOOH<\/td>\n<td colspan=\"\" rowspan=\"\" id=\"\">Public space (train stations, streets)<\/td>\n<td colspan=\"\" rowspan=\"\" id=\"\">Flexible playout, high visibility<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>1. Display advertising<\/h3>\n<p>The classic in a new look.<br>From HTML5 banners to native ads to highly personalized, dynamic advertising, display is the backbone of many programmatic campaigns.<\/p>\n<p><strong>Pro tip: Interactive formats such as gamification ads or sitebars can also be booked programmatically!<\/strong><\/p>\n<p>Advantages:<\/p>\n<ul>\n<li>High reach through Open Marketplace (e.g. DV360, Adform, Xandr)<\/li>\n<li>Flexible variety of formats<\/li>\n<li>Ideal for awareness and performance<\/li>\n<\/ul>\n<p>&#10145;&#65039; <a href=\"https:\/\/e-dialog.group\/blog\/programmatic-display-video-everything\/dynamische-werbemittel-funktionsweise-nutzen-praxisbeispiele\/\">Find out more about dynamic banners<\/a><\/p>\n<h3>2. Programmatic video<\/h3>\n<p>Moving image that moves.<br>Video is one of the most attention-grabbing formats in digital marketing. Whether on YouTube, in apps or in the open market &ndash; programmatic video conveys brand messages emotionally and effectively to the target group.<\/p>\n<p>Highlights:<\/p>\n<ul>\n<li>Placement on premium platforms &amp; on the Open Web<\/li>\n<li>Formats: Instream, Outstream, Rewarded, Interstitial<\/li>\n<li>Connected TV (CTV) as a growth area<\/li>\n<\/ul>\n<p>Tip: According to GfK (2024), TV consumption is falling linearly,<a href=\"https:\/\/e-dialog.group\/blog\/programmatic-display-video-everything\/das-ungenutzte-potential-von-ctv-netflix-disney-und-co-programmatisch-buchen\/\">CTV<\/a>is constantly growing &ndash; use this shift for your campaign!<\/p>\n<h3>3. Programmatic audio<\/h3>\n<p>Your brand in your ears &ndash; even when the screen is off.<br>Programmatic Audio reaches users while streaming music, listening to podcasts or on the go &ndash; with targeted messages at the right moment.<\/p>\n<p>Why audio?<\/p>\n<ul>\n<li>High level of attention in personal situations<\/li>\n<li>Podcast-level contextual targeting<\/li>\n<li>Strengthening the brand through thematic proximity<\/li>\n<\/ul>\n<h3>&#65039; 4. Digital Out Of Home (DOOH)<\/h3>\n<p>Advertising where people are.<br>Digital outdoor advertising can now be controlled programmatically &ndash; dynamically based on location, time, weather or target group.<\/p>\n<p>Typical placements:<\/p>\n<ul>\n<li>Subway stations<\/li>\n<li>Train stations<\/li>\n<li>Shopping malls<\/li>\n<li>Roads &amp; Screens in urban spaces<\/li>\n<\/ul>\n<p>Unlike classic posters, DOOH advertising materials can be animated &ndash; as long as they don&rsquo;t distract traffic.<\/p>\n<p>What does this look like in practice?<\/p>\n<p><a href=\"https:\/\/e-dialog.group\/success-story\/mehr-kontrolle-und-effizienz-fur-dooh-kampagnen\/\">Read our success story for increasing the efficiency of DOOH campaigns<\/a>and find out how we can display programmatic outdoor advertising in an even more targeted and controlled manner.<\/p>\n<h2>Conclusion<\/h2>\n<p>Programmatic advertising = maximum flexibility + full control.<\/p>\n<p>The combination of diverse formats and precise targeting allows you to manage your campaigns efficiently and scalably across the entire funnel.<\/p>\n<h3>Do you want to know how programmatic advertising can be used in your industry? Let&rsquo;s talk about it &ndash; we&rsquo;re happy to advise:<a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><strong>From display to DOOH \u2013 discover what is possible programmatically.<\/strong> Programmatic advertising is much more than just banner advertising. Nowadays, almost all digital advertising formats can be controlled programmatically \u2013 cross-channel, data-driven and optimized in real time.<br \/>\nIn this article you will get a compact overview of the four central advertising categories that can be booked programmatically. Perfect as an introduction to the world of programmatic advertising or as a hub for in-depth content (e.g. DOOH or dynamic banners).<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[451,452,453,456,458],"goal":[460,462],"technology":[39,11],"c-year":[7],"class_list":["post-13083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-audio","channel-display","channel-dooh","channel-shopping","channel-video","goal-brand-awareness","goal-personalize-the-customer-journey","technology-google-campaign-manager","technology-google-display-video","c-year-7"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Can You Book Programmatically - e-dialog<\/title>\n<meta name=\"description\" content=\"From display to DOOH \u2013 discover what is possible programmatically. 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