{"id":14769,"date":"2025-12-31T07:58:31","date_gmt":"2025-12-31T07:58:31","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/importing-first-party-data-with-google-ads-data-manager\/"},"modified":"2026-02-27T15:36:57","modified_gmt":"2026-02-27T15:36:57","slug":"importing-first-party-data-with-google-ads-data-manager","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/importing-first-party-data-with-google-ads-data-manager\/","title":{"rendered":"Importing First-Party Data with Google Ads Data Manager"},"content":{"rendered":"<div id=\"basic-content-block_d9266b8460c248f2f2383b77c8090af8\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p><strong>Leverage the first-party data already available to you with Google Ads Data Manager to send even more relevant offers to customers who have already shown interest in your products.<\/strong><\/p>\n<h2>Introduction<\/h2>\n<p>Google Ads Data Manager is particularly valuable when you want to use data from external systems for bidding in <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/google-ads\/\">Google Ads<\/a>. The major advantage of this tool lies in its guided workflow within the platform. This makes the process accessible even for marketers who do not have the time, technical expertise, or API access to submit data manually.  <\/p>\n<h3>Data Sources<\/h3>\n<p>The following sources can be used for data upload via Google Ads Data Manager:<\/p>\n  <\/div>\n<\/div>  <div id=\"small-ul-block_164c7268c6fc856685b3650c48401558\" class=\"small-ul block block--small-ul block--no-margin\" data-title=\"\">\n    <ul class=\"small-ul__content content\">\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Amazon Redshift &amp; Amazon S3                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            BigQuery &amp; Google Cloud Storage                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Google Sheets &amp; HTTPS                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            HubSpot &amp; Salesforce (not available for Customer Match)                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            MySQL, Oracle &amp; PostgreSQL                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            SFTP                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Shopify (not available for offline conversions \/ enhanced conversions for leads)                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Snowflake &amp; Zoho CRM                  <\/li>\n          <\/ul>\n  <\/div>\n<div id=\"basic-content-block_be7ce7613955527ddb68df288ac1f6a3\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>Data Destinations<\/h3>\n<p>There are two primary options for activating your data:<\/p>\n<ol>\n<li><strong>Customer Match:<\/strong> This links your data with a customer list.<\/li>\n<li><strong>Enhanced Conversions for Leads (formerly Offline Conversions):<\/strong> This links to a specific conversion action.<\/li>\n<\/ol>\n  <\/div>\n<\/div><div id=\"basic-content-block_1641627ad54ee0344505792e9285999d\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Setting Up and Automating Data Import<\/h2>\n<p>Here are the critical steps and considerations when connecting a data source and automating the import. In this example, we upload <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/\">first-party data<\/a> about website customers via SFTP for use in Customer Match. <\/p>\n<h3>Before You Start<\/h3>\n  <\/div>\n<\/div>  <div id=\"small-ul-block_acd1ce299c67b99813aa59b750f9cb60\" class=\"small-ul block block--small-ul\" data-title=\"\">\n    <ul class=\"small-ul__content content\">\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            <strong>Objective:<\/strong> Consider carefully what you want to achieve with the data. If you plan to create segments, verify that the audience is large enough. Overly granular segments are often not effective for bidding.  <br>\r\n                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            <strong>Formatting:<\/strong> Ensure that all required fields are supported and correctly formatted. Formatting requirements can be found in the Google documentation.                   <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            <strong>Access Rights:<\/strong> Verify that you have access to the data source to complete all necessary authentications.                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            <strong>Proof of Concept:<\/strong> Conduct a test upload first. Use sample data for a one-time import to ensure everything works as intended before setting up automation for the entire team.                   <\/li>\n          <\/ul>\n  <\/div>\n<div id=\"basic-content-block_daa2dd7da21df6e74ffedd202cda2839\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>Connecting a Data Source<\/h3>\n  <\/div>\n<\/div><div id=\"textpic-block_c68eba404740cb1d11dc2c660320602e\" class=\"textpic block block--textpic textpic--mirror\" data-title=\"\">\n  <div class=\"textpic__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1907\" height=\"1165\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Filter-customer-list-scaled-e1767165403956.png\" class=\"content__img\" alt=\"Filter customer list\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Filter-customer-list-scaled-e1767165403956.png 1907w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Filter-customer-list-scaled-e1767165403956-300x183.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Filter-customer-list-scaled-e1767165403956-1024x626.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Filter-customer-list-scaled-e1767165403956-768x469.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Filter-customer-list-scaled-e1767165403956-1536x938.png 1536w\" sizes=\"auto, (max-width: 1907px) 100vw, 1907px\">    <div class=\"content__info info\">\n        <h3 class=\"info__hl\">1.<\/h3>              <div class=\"info__text\"><p>Navigate to Tools &gt; Shared Library &gt; Audience Manager &gt; Your data segments. Select the customer list you want to upload data to. Use the filter &ldquo;Segment type = Customer list&rdquo; to find suitable lists or create a new list.  <\/p>\n<\/div>\n                <\/div>\n  <\/div>\n<\/div><div id=\"textpic-block_108cbc49a212b0dee4b242f92e6fa13a\" class=\"textpic block block--textpic textpic--mirror\" data-title=\"\">\n  <div class=\"textpic__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2410\" height=\"1327\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Edit-Customer-List-scaled-e1767165572336.png\" class=\"content__img\" alt=\"Edit Customer List\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Edit-Customer-List-scaled-e1767165572336.png 2410w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Edit-Customer-List-scaled-e1767165572336-300x165.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Edit-Customer-List-scaled-e1767165572336-1024x564.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Edit-Customer-List-scaled-e1767165572336-768x423.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Edit-Customer-List-scaled-e1767165572336-1536x846.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Edit-Customer-List-scaled-e1767165572336-2048x1128.png 2048w\" sizes=\"auto, (max-width: 2410px) 100vw, 2410px\">    <div class=\"content__info info\">\n        <h3 class=\"info__hl\">2.<\/h3>              <div class=\"info__text\"><p>Hover over the list and click <strong>Edit<\/strong>.<\/p>\n<\/div>\n                <\/div>\n  <\/div>\n<\/div><div id=\"textpic-block_ba5c4ebb59c87ca3b8b52ead5abc6a7e\" class=\"textpic block block--textpic textpic--mirror\" data-title=\"\">\n  <div class=\"textpic__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2044\" height=\"1327\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Modify-List-scaled-e1767165678755.png\" class=\"content__img\" alt=\"Modify List\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Modify-List-scaled-e1767165678755.png 2044w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Modify-List-scaled-e1767165678755-300x195.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Modify-List-scaled-e1767165678755-1024x665.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Modify-List-scaled-e1767165678755-768x499.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Modify-List-scaled-e1767165678755-1536x997.png 1536w\" sizes=\"auto, (max-width: 2044px) 100vw, 2044px\">    <div class=\"content__info info\">\n        <h3 class=\"info__hl\">3.<\/h3>              <div class=\"info__text\"><p>Select Modify List &gt; Connect a new data source &gt; SFTP.<\/p>\n<\/div>\n                <\/div>\n  <\/div>\n<\/div><div id=\"textpic-block_0cbc3bde08b6e4d44b41a6134a0a9e31\" class=\"textpic block block--textpic textpic--mirror\" data-title=\"\">\n  <div class=\"textpic__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1369\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Connect-Data-source-scaled-e1767165773260.png\" class=\"content__img\" alt=\"Connect Data source\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Connect-Data-source-scaled-e1767165773260.png 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Connect-Data-source-scaled-e1767165773260-300x201.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Connect-Data-source-scaled-e1767165773260-1024x685.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Connect-Data-source-scaled-e1767165773260-768x513.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Connect-Data-source-scaled-e1767165773260-1536x1027.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">    <div class=\"content__info info\">\n        <h3 class=\"info__hl\">4.<\/h3>              <div class=\"info__text\"><p>Enter the credentials for your SFTP server.<\/p>\n<p>&nbsp;<\/p>\n<h4>5.<\/h4>\n<p>Test the connection. If successful, you can specify the file path. (Tip: If issues occur, try specifying the port directly after the path, e.g., <strong>&hellip;\/path.test:port<\/strong>).  <\/p>\n<\/div>\n                <\/div>\n  <\/div>\n<\/div><div id=\"textpic-block_36d7073d5521326bb4fc3ccce98ca735\" class=\"textpic block block--textpic textpic--mirror\" data-title=\"\">\n  <div class=\"textpic__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1916\" height=\"651\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Map-fields.png\" class=\"content__img\" alt=\"Map fields\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Map-fields.png 1916w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Map-fields-300x102.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Map-fields-1024x348.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Map-fields-768x261.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Map-fields-1536x522.png 1536w\" sizes=\"auto, (max-width: 1916px) 100vw, 1916px\">    <div class=\"content__info info\">\n        <h3 class=\"info__hl\">6.<\/h3>              <div class=\"info__text\"><p>Map the fields from your file to the import fields (mapping).<\/p>\n<\/div>\n                <\/div>\n  <\/div>\n<\/div><div id=\"textpic-block_f70356b5c16a5aceacf2347614540151\" class=\"textpic block block--textpic textpic--mirror\" data-title=\"\">\n  <div class=\"textpic__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1810\" height=\"1348\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Transform-fields-e1767166155275.png\" class=\"content__img\" alt=\"Transform fields\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Transform-fields-e1767166155275.png 1810w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Transform-fields-e1767166155275-300x223.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Transform-fields-e1767166155275-1024x763.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Transform-fields-e1767166155275-768x572.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Transform-fields-e1767166155275-1536x1144.png 1536w\" sizes=\"auto, (max-width: 1810px) 100vw, 1810px\">    <div class=\"content__info info\">\n        <h3 class=\"info__hl\">7.<\/h3>              <div class=\"info__text\"><p>Apply <strong>transformations<\/strong> if needed (e.g., for data cleansing).<\/p>\n<p>&nbsp;<\/p>\n<h4>8.<\/h4>\n<p>Review everything and schedule the import according to your source&rsquo;s update frequency (daily, weekly, or manual).<\/p>\n<\/div>\n                <\/div>\n  <\/div>\n<\/div><div id=\"basic-content-block_9aac3597e7987ecb4aa8d721e0dd90f1\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>Tips for a Successful Upload<\/h3>\n<p>Under <strong>Tools &gt; Data Manager &gt; Connected Products<\/strong>, you can view your new data source. Regularly check the Run History: the status should not show &ldquo;Failed&rdquo; and all rows should have been imported without errors. If this issue occurs, review your import again.  <\/p>\n  <\/div>\n<\/div><div id=\"image-fullscreen-block_f3bf56fe4f7514b03b3e5ef97e19a531\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1958\" height=\"322\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Run-history.png\" class=\"content__img img img--desktop\" alt=\"Run history\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Run-history.png 1958w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Run-history-300x49.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Run-history-1024x168.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Run-history-768x126.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Run-history-1536x253.png 1536w\" sizes=\"auto, (max-width: 1958px) 100vw, 1958px\">    <img loading=\"lazy\" decoding=\"async\" width=\"1958\" height=\"322\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Run-history.png\" class=\"content__img img img--mobile\" alt=\"Run history\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Run-history.png 1958w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Run-history-300x49.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Run-history-1024x168.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Run-history-768x126.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Run-history-1536x253.png 1536w\" sizes=\"auto, (max-width: 1958px) 100vw, 1958px\">  <\/div>\n<\/div>  <div id=\"big-ol-block_372e115debcd56a36f2f8720b935745a\" class=\"big-ol block block--big-ol\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h2 class=\"li-main__hl\">Using Transformations<\/h2>                                      <div class=\"li-main__content\"><p><span style=\"font-weight: 400;\">If the source format does not match, one option is to change the source. However, you can also use transformations as a quick fix. These allow you to convert uppercase to lowercase, split fields, or correct timestamps.   <a href=\"https:\/\/support.google.com\/google-ads-data-manager\/answer\/13762359?hl=en&amp;ref_topic=13807076&amp;sjid=8235211612602634340-EU\">All transformation options can be found here.<\/a><\/span><\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h2 class=\"li-main__hl\">Applying Filters<\/h2>                                      <div class=\"li-main__content\"><p>If the source contains irrelevant rows, you can apply a filter (e.g., only customers from a specific country).<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h2 class=\"li-main__hl\">Time Window Considerations<\/h2>                                      <div class=\"li-main__content\"><p>Ensure that the uploaded <a href=\"https:\/\/e-dialog.group\/en\/creatives\/conversion-optimization\/\">conversions<\/a> are not too far in the past (ideally less than 90, 63, or 14 days old), as they may otherwise be rejected.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n<div id=\"basic-content-block_2567ebcd1d0e517cab56261904af623a\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>Data Quality<\/h3>\n<p>When uploading to a customer list, the match rate is the key indicator of data quality. It shows how many of your customers could be matched to data known to Google. A high density of different data points per customer typically increases the match rate.  <\/p>\n  <\/div>\n<\/div><div id=\"image-fullscreen-block_2abbb40f4694e0c009610aa0e064fa90\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1784\" height=\"438\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Match-rate.png\" class=\"content__img img img--desktop\" alt=\"Match rate\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Match-rate.png 1784w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Match-rate-300x74.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Match-rate-1024x251.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Match-rate-768x189.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Match-rate-1536x377.png 1536w\" sizes=\"auto, (max-width: 1784px) 100vw, 1784px\">    <img loading=\"lazy\" decoding=\"async\" width=\"1784\" height=\"438\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Match-rate.png\" class=\"content__img img img--mobile\" alt=\"Match rate\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Match-rate.png 1784w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Match-rate-300x74.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Match-rate-1024x251.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Match-rate-768x189.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Match-rate-1536x377.png 1536w\" sizes=\"auto, (max-width: 1784px) 100vw, 1784px\">  <\/div>\n<\/div><div id=\"basic-content-block_63c99239726a1a70a44e1082881df397\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>However, the absolute number of matches is important: a lower rate with a very large list can be more effective than a perfect rate with a very small niche list. We recommend uploading incomplete data sets on a trial basis to evaluate the effect on the total number of matches. <\/p>\n  <\/div>\n<\/div><div id=\"basic-content-block_79de8c0ba519fd9a9397eb43c403383b\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Conclusion<\/h2>\n<p>Google Ads Data Manager provides an intuitive way to seamlessly integrate customer and conversion data. If you need support setting up connections or require strategic consultation, we are happy to help you unlock the full potential of your data! <\/p>\n  <\/div>\n<\/div><div id=\"teaser-slim-block_96d4c8434320bf45d780f84c807448e3\" class=\"teaser-slim block block--teaser-slim\" data-title=\"\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"862\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png\" class=\"attachment-large size-large\" alt=\"e-dialog office Vienna\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-300x252.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-768x646.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1.png 1388w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Would you like to set up your first automated data import?<\/div>\n            <h2 class=\"info__hl\">We are happy to support you with implementation.<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Talk to Us\n      <\/a>    <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>This guide explains how to set up automated data import via Google Ads Data Manager. We provide concrete tips for getting started and navigating the user interface. Additionally, we share best practices for preparing your upload and for subsequent data validation.  <\/p>\n","protected":false},"author":4,"featured_media":14770,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[445],"channel":[459],"goal":[463,466],"technology":[37],"c-year":[7],"class_list":["post-14769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","channel-web","goal-digital-strategy","goal-performance-marketing","technology-google-search-ads","c-year-7"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Importing First-Party Data with Google Ads Data Manager - e-dialog<\/title>\n<meta name=\"description\" content=\"This guide explains how to set up automated data import via Google Ads Data Manager.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/blog\/importing-first-party-data-with-google-ads-data-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importing First-Party Data with Google Ads Data Manager\" \/>\n<meta property=\"og:description\" content=\"This guide explains how to set up automated data import via Google Ads Data Manager.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/blog\/importing-first-party-data-with-google-ads-data-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-31T07:58:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T15:36:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/zbra-marketing-h_kuT-rHBHs-unsplash_processed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1373\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Markus Widmer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Markus Widmer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/importing-first-party-data-with-google-ads-data-manager\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/importing-first-party-data-with-google-ads-data-manager\\\/\"},\"author\":{\"name\":\"Markus Widmer\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/cb85b2ef7fe1d77334ccc4e0888ba566\"},\"headline\":\"Importing First-Party Data with Google Ads Data Manager\",\"datePublished\":\"2025-12-31T07:58:31+00:00\",\"dateModified\":\"2026-02-27T15:36:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/importing-first-party-data-with-google-ads-data-manager\\\/\"},\"wordCount\":8,\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/importing-first-party-data-with-google-ads-data-manager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/zbra-marketing-h_kuT-rHBHs-unsplash_processed.jpg\",\"articleSection\":[\"Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/importing-first-party-data-with-google-ads-data-manager\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/importing-first-party-data-with-google-ads-data-manager\\\/\",\"name\":\"Importing First-Party Data with Google Ads Data Manager - 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