{"id":15528,"date":"2026-04-14T12:28:19","date_gmt":"2026-04-14T12:28:19","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/between-brain-red-and-brand-value-the-biggest-myths-about-generative-ai-in-marketing\/"},"modified":"2026-04-14T12:56:01","modified_gmt":"2026-04-14T12:56:01","slug":"between-brain-red-and-brand-value-the-biggest-myths-about-generative-ai-in-marketing","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/between-brain-red-and-brand-value-the-biggest-myths-about-generative-ai-in-marketing\/","title":{"rendered":"Between brain red and brand value: the biggest myths about generative AI in marketing"},"content":{"rendered":"
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“It’s just the push of a button anyway”<\/h2>\n

Yes, generative AI is currently changing the workflow in the creative industry enormously. Things that were previously created laboriously by hand and required considerable costs and time can now be implemented faster and more efficiently at the desk. Our work is constantly changing. Work processes are being accelerated and optimized. Does this mean that the creative mind can be completely replaced in this process? Absolutely not! <\/p>\n

You can imagine it like this: A house can be built by laying brick on brick. But it can also be assembled from machine-made prefabricated walls. Both methods produce a house, but in both cases someone<\/strong> came up with the idea first<\/strong>. And this part is irreplaceable. Even if there are huge 3D printers in the future that also integrate electrical and water pipes, the idea for the house always originates in a person’s head first – otherwise it wouldn’t be built at all. <\/p>\n

Having the idea, working it out and then critically reviewing the result – that’s work. Irreplaceable work that requires the appropriate expertise and skillsets.<\/strong><\/p>\n <\/div>\n<\/div>

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“Nothing good can come of it”<\/h2>\n

Whether it’s dogs doing high dives or Will Smith bizarrely eating a plate of spaghetti, AI-generated content generally has no added value, right? Yes, generative AI has flooded social media with so-called AI slop<\/strong> in recent years and this has generated a lot of attention and criticism. This so-called brain red may dominate on some platforms and cause amusement or outrage, but that is only one side of the coin. <\/p>\n

It is true that bad or arbitrary content can be created, but that is not the core of what generative AI can do<\/strong>. Generative AI is simply a tool that implements ideas that people give it. The more thoughtful, clear and creative the input, the higher the quality of the output. Without a clear goal and strategy, every tool produces arbitrary results; this is not specific to AI, but a general design principle. <\/p>\n

With the appropriate strategic preparation, which our team does together with our clients, AI can be used to create effective campaigns that meet the highest quality standards. It is a delicate interplay between our clients’ input, our skillful storytelling and the support of generative AI<\/strong> that really makes campaigns shine. <\/p>\n <\/div>\n<\/div>

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