{"id":16752,"date":"2026-07-20T19:06:57","date_gmt":"2026-07-20T19:06:57","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/the-eu-ai-act-is-coming-heres-how-to-stay-on-the-safe-side-with-your-ad-campaigns\/"},"modified":"2026-07-20T19:29:06","modified_gmt":"2026-07-20T19:29:06","slug":"the-eu-ai-act-is-coming-heres-how-to-stay-on-the-safe-side-with-your-ad-campaigns","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/the-eu-ai-act-is-coming-heres-how-to-stay-on-the-safe-side-with-your-ad-campaigns\/","title":{"rendered":"The EU AI Act Is Coming: Here’s How to Stay on the Safe Side with Your Ad Campaigns!"},"content":{"rendered":"
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The use of AI in advertising production has long been the norm. Now, the European Union is following suit with the world’s first comprehensive AI regulation. But what does this mean for your campaigns? How significant will the impact be on your creative content on Meta, TikTok, and other platforms? <\/p>\n

With our guide, you’ll be well-equipped to assess the impact of the EU AI Act on your paid social campaigns<\/a> and ensure your setup complies with the law. By using smart workflows and the right labeling, you can avoid penalties and continue to scale your ad performance seamlessly. <\/p>\n

What exactly is the EU AI Act, and who in the performance marketing industry will be affected by the law?<\/h2>\n

The EU AI Act is the world’s first comprehensive legislative framework regulating the use of artificial intelligence. It classifies AI systems into different risk categories: ranging from minimal risk to unacceptable practices that are completely prohibited. <\/p>\n

Transparency requirements primarily apply to the performance marketing<\/a> and advertising industries. Specifically, the law applies to all parties that create AI-generated content and publish it within the European Union. Whether you work at a small performance marketing agency or head the in-house marketing department of a corporation, if you use AI tools for your creative content<\/a>, you’re subject to these requirements. <\/p>\n

EU AI Act: When and Which Advertising Materials Do You Need to Label?<\/h2>\n

The golden rule from Section 50 of the AI Act is: As a user (advertiser), you are required to clearly label so-called deepfakes (i.e., AI-generated or manipulated content that bears a deceptive resemblance to real people, places, or events) as artificially created. For completely synthetic content (e.g., artificial backgrounds with no real-world reference), the responsibility for labeling in the metadata primarily lies with the AI providers (e.g., Midjourney), but social media platforms often still require you to label such content. The labeling should be clearly visible and distinguishable no later than the moment a person first encounters the deepfake or the published text. <\/p>\n

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Specifically, this applies to the following formats in your ads:<\/strong><\/p>\n <\/div>\n<\/div>

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