{"id":13809,"date":"2026-02-17T14:39:00","date_gmt":"2026-02-17T14:39:00","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/76-cost-per-session-through-the-realignment-of-meta-campaigns\/"},"modified":"2026-02-26T17:44:14","modified_gmt":"2026-02-26T17:44:14","slug":"76-cost-per-session-through-the-realignment-of-meta-campaigns","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/76-cost-per-session-through-the-realignment-of-meta-campaigns\/","title":{"rendered":"-76% cost per session through the realignment of Meta campaigns"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_c67dc10d49d8c5f6527a56f7c2442b34\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"127\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg\" class=\"content__logo\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\">                                        <div class=\"content__text\"><p><strong>die Mobiliar<\/strong><br>\nSuccess Story<\/p>\n<hr>\n<p>Die Schweizerische Mobiliar is Switzerland&rsquo;s oldest private insurance company, founded in Bern in 1826<br>\naround 160 locations in Switzerland and Liechtenstein<br>\napprox. 6,300 employees<br>\nmobiliar.ch<\/p>\n<p><strong>Project period: 2025<\/strong><\/p>\n<\/div>\n                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_7ca6bd79ca2b162a8a6339467b8a0a4f\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>-76% cost per session through the realignment of Meta campaigns<\/h1>\n\n      <div class=\"post-meta\">\n        <div class=\"post-meta__date\">17.02.2026<\/div>\n        |\n        <div class=\"post-meta__date\">Reading time: 7 min.<\/div>\n      <\/div>\n    \n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_4368e9a923f54c6e0444ba078fc27ad1\" class=\"image-fullscreen block block--image-fullscreen block--no-margin\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1984\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1984\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed.png\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_7151d74028b46b3be645a5b27f6e3b16\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p style=\"text-align: right;\"><small>Photo credit: Die Schweizerische Mobiliar<\/small><\/p>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_8272dc2478c04fa2ed27e2d1a57e3ddf\" class=\"blue-boxes block block--blue-boxes\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h2 class=\"box__hl\">In brief<\/h2>          <div class=\"box__content\"><p>In response to declining traffic performance due to CMS changes that restricted Meta tracking, we conducted an A\/B test with die Mobiliar. The goal was to shift optimisation from &ldquo;Landing Page View&rdquo; to the high-quality custom event &ldquo;Time on site&rdquo;. This strategic step led to higher traffic quality, increasing session duration by 492% and reducing cost per session by 76%.  <\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"basic-content-block_65a27bc7c835f2d1fe5be87bd97651b2\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>By switching campaign optimisation from &ldquo;Landing Page View&rdquo; to a &ldquo;Time on site&rdquo; conversion, we were able to generate higher-quality traffic at a fraction of the cost.<\/p>\n<h2>Challenge<\/h2>\n<p>Changes to the consent management system led to a significant drop in traffic generated by Meta, soaring costs, and campaigns struggling to exit the learning phase. A new approach adapted to the current situation therefore had to be found. <\/p>\n<h2>Measures<\/h2>\n<p>Our approach was to switch optimisation to the custom event &ldquo;Time on site&rdquo; using a one-day click attribution model. This was intended to retrain the Meta algorithm towards more intensive website usage. Using A\/B tests, we verified whether this new approach led to a significant improvement in results.  <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"logos-static-block_968bcf74e0720659694a74f934c5bce7\" class=\"logos-static block block--logos-static\" data-title=\"\">\n  <div class=\"logos-static__content content\">\n                  <div class=\"content__logo logo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"361\" height=\"74\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/meta-logo.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/meta-logo.png 361w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/meta-logo-300x61.png 300w\" sizes=\"auto, (max-width: 361px) 100vw, 361px\">                            <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"basic-content-block_a76802f215172e8ab470dd6700103124\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Results<\/h2>\n<p>The strategic realignment was immediately successful. The new optimisation increased the website engagement rate by 43% and extended session duration by 492%, while reducing cost per session by 76%. <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"kpi-large-block_a130e19cf37083af11b044f1a86e583e\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#minus\"><\/use>\n                <\/svg>\n                            <span data-count=\"76\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Cost per session<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"43\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Engagement rate<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"492\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Avg. session duration <\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n\n\n<div id=\"teaser-slim-block_7c1f5c70abc4a03d40d3768b941f5192\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Teaser Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"862\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png\" class=\"attachment-large size-large\" alt=\"e-dialog office Vienna\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-300x252.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-768x646.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1.png 1388w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">No two challenges are the same. Speak with our experts now to find your individual solution.<\/div>\n            <h2 class=\"info__hl\">Any questions? Talk to us.<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Get in touch now\n      <\/a>    <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_debe74d8189b93a9856ef2f27fa6c822\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Knowledge          <\/div>\n                <h2 class=\"info__hl\">Exciting news &amp; relevant updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div 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11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/e-dialog-wins-paid-social-mandate-from-css\/\" aria-label=\"e-dialog wins paid social mandate from CSS\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"185\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-300x185.jpg\" class=\"attachment-medium size-medium\" alt=\"Josef Grabner, LINK Mobility\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-300x185.jpg 300w, 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5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/e-dialog-focuses-on-messenger-marketing-with-link-mobility\/\" aria-label=\"e-dialog focuses on Messenger Marketing with LINK Mobility\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-300x233.png 300w, 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10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/meta-product-feeds-an-automated-solution-for-haberkorn-job-ads\/\" aria-label=\"Meta Product Feeds: An Automated Solution for Haberkorn Job Ads\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"featured_media":13810,"template":"","meta":{"_acf_changed":false},"categories":[446],"channel":[457],"country":[470],"goal":[466],"industry":[478],"c-year":[7],"class_list":["post-13809","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-campaigns","channel-social","country-switzerland","goal-performance-marketing","industry-insurance","c-year-7"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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