{"id":13838,"date":"2026-01-15T15:54:31","date_gmt":"2026-01-15T15:54:31","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/die-mobiliar-revolutionizes-performance-marketing-with-google-analytics-4\/"},"modified":"2026-02-26T19:48:36","modified_gmt":"2026-02-26T19:48:36","slug":"die-mobiliar-revolutionizes-performance-marketing-with-google-analytics-4","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/die-mobiliar-revolutionizes-performance-marketing-with-google-analytics-4\/","title":{"rendered":"Die Mobiliar revolutionizes performance marketing with Google Analytics 4"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_81e3786d9135e4651222807e010d3770\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"127\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg\" class=\"content__logo\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\">                                        <div class=\"content__text\"><p><strong>die Mobiliar<\/strong><br>\nSuccess Story<\/p>\n<hr>\n<p>Swiss Mobiliar is the oldest private insurance company in Switzerland, founded in Bern in 1826<br>\naround 160 locations in Switzerland and Liechtenstein<br>\napprox. 6,300 employees<br>\nmobiliar.ch<\/p>\n<p><strong>Project period: 2024-04-01 &ndash; 2024-12-31<\/strong><\/p>\n<\/div>\n                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_cba470877c1557f982e61ba158cebc12\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>Die Mobiliar revolutionizes performance marketing with Google Analytics 4<\/h1>\n\n      <div class=\"post-meta\">\n        <div class=\"post-meta__date\">15.01.2026<\/div>\n        |\n        <div class=\"post-meta__date\">Reading time: 9 min.<\/div>\n      <\/div>\n    \n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_76e595c96187dc5b2a0c83f36be6c802\" class=\"image-fullscreen block block--image-fullscreen block--no-margin\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2244\" height=\"1795\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4_processed-e1771518045988.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4_processed-e1771518045988.png 2244w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4_processed-e1771518045988-300x240.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4_processed-e1771518045988-1024x819.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4_processed-e1771518045988-768x614.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4_processed-e1771518045988-1536x1229.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4_processed-e1771518045988-2048x1638.png 2048w\" sizes=\"auto, (max-width: 2244px) 100vw, 2244px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2244\" height=\"1795\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4_processed-e1771518045988.png\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4_processed-e1771518045988.png 2244w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4_processed-e1771518045988-300x240.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4_processed-e1771518045988-1024x819.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4_processed-e1771518045988-768x614.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4_processed-e1771518045988-1536x1229.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4_processed-e1771518045988-2048x1638.png 2048w\" sizes=\"auto, (max-width: 2244px) 100vw, 2244px\">  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_ef00b2247cf88403be6a8ceea7db9107\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p style=\"text-align: right;\"><small>Photo credit: Die Schweizerische Mobiliar<\/small><\/p>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_f2f82fb2e6ad4a920131ced9f274e0de\" class=\"blue-boxes block block--blue-boxes\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h2 class=\"box__hl\">In brief<\/h2>          <div class=\"box__content\"><p>Die Mobiliar overcame the challenge of a fragmented data landscape by implementing <a href=\"https:\/\/e-dialog.group\/en\/analytics\/google-analytics\/\">Google Analytics<\/a> 4. This allowed <a href=\"https:\/\/e-dialog.group\/en\/strategies\/performance-marketing-agency\/\">performance marketing<\/a> to be significantly optimized, marketing efficiency to be increased, and business success to be secured in the long term.<\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"basic-content-block_ac3bb43b1b819b7636af8f1ca5944ad6\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Challenge<\/h2>\n<p>The Swiss insurance company <strong>die Mobiliar<\/strong> was faced with a fragmented data landscape, which made it difficult to evaluate the impact of its digital campaigns and compare channel performance for optimized budget allocation. A complex programmatic setup, along with incomplete and inconsistent pixel implementation, further complicated a unified measurement approach and limited Die Mobiliar&rsquo;s ability to derive maximum value from its digital marketing spend. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"personal-quote-block_61eb66f9878b9a298e5b29d012bfb6e9\" class=\"personal-quote block block--personal-quote\" data-title=\"\">\n  <div class=\"personal-quote__content content\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"1024\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/DominiquePerrinjaquetMobiliar-1-scaled-e1770646277992-735x1024.jpg\" class=\"content__img\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/DominiquePerrinjaquetMobiliar-1-scaled-e1770646277992-735x1024.jpg 735w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/DominiquePerrinjaquetMobiliar-1-scaled-e1770646277992-215x300.jpg 215w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/DominiquePerrinjaquetMobiliar-1-scaled-e1770646277992-768x1070.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/DominiquePerrinjaquetMobiliar-1-scaled-e1770646277992-1102x1536.jpg 1102w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/DominiquePerrinjaquetMobiliar-1-scaled-e1770646277992.jpg 1458w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\">        <div class=\"content__quote quote\">\n      <svg class=\"quote__sign\" width=\"58\" height=\"54\" viewbox=\"0 0 58 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M51.6795 -5.52557e-07C55.8932 6.8542 58 13.7701 58 20.7479C58 26.9228 56.4509 32.8199 53.3526 38.4391C50.1923 44.1201 45.6378 49.307 39.6891 54L32.5321 49.6467C31.9124 49.2762 31.4786 48.813 31.2308 48.2573C30.9829 47.7633 30.859 47.2693 30.859 46.7753C30.859 46.2196 30.9829 45.6947 31.2308 45.2007C31.4786 44.7067 31.7575 44.2744 32.0673 43.9039C32.8729 42.9777 33.7404 41.8971 34.6699 40.6621C35.5374 39.4271 36.343 38.0686 37.0865 36.5866C37.8301 35.1664 38.4498 33.5918 38.9455 31.8628C39.4412 30.1338 39.6891 28.2813 39.6891 26.3053C39.6891 24.2058 39.3483 21.952 38.6667 19.5437C37.985 17.1973 36.8387 14.7273 35.2276 12.1338C34.6699 11.2693 34.391 10.4048 34.391 9.54031C34.391 7.56433 35.5064 6.17496 37.7372 5.37221L51.6795 -5.52557e-07ZM20.8205 -3.25033e-06C25.0342 6.8542 27.141 13.7701 27.141 20.7479C27.141 26.9228 25.5919 32.8199 22.4936 38.4391C19.3333 44.1201 14.7789 49.307 8.83014 54L1.67308 49.6467C1.05342 49.2762 0.61966 48.813 0.371796 48.2573C0.123932 47.7633 5.88416e-07 47.2693 6.31603e-07 46.7753C6.80188e-07 46.2195 0.123933 45.6947 0.371796 45.2007C0.61966 44.7067 0.898507 44.2744 1.20834 43.9039C2.01389 42.9777 2.88141 41.8971 3.8109 40.6621C4.67842 39.4271 5.48398 38.0686 6.22757 36.5866C6.97116 35.1664 7.59082 33.5918 8.08654 31.8628C8.58227 30.1338 8.83014 28.2813 8.83014 26.3053C8.83014 24.2058 8.48933 21.952 7.8077 19.5437C7.12608 17.1972 5.9797 14.7273 4.36859 12.1338C3.8109 11.2693 3.53206 10.4048 3.53206 9.54031C3.53206 7.56432 4.64745 6.17496 6.87822 5.37221L20.8205 -3.25033e-06Z\" fill=\"#3EA5EB\"><\/path>\n      <\/svg>\n              <div class=\"quote__text\"><p>Google Analytics has helped us significantly consolidate our measurement infrastructure. The expertise and collaborative approach of e-dialog were invaluable throughout this project, and the results have exceeded our expectations. <\/p>\n<\/div>\n                    <div class=\"quote__name\">Dominique Perrinjaquet<\/div>\n                    <div class=\"quote__position\">Campaign Manager, Mobiliar<\/div>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"127\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg\" class=\"quote__logo\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\">          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_f10f747b325488cf27dd5b519c53c002\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Measures<\/h2>\n<p>Die Mobiliar&rsquo;s digital marketing transformation focused on unifying data and streamlining processes. By implementing <a href=\"https:\/\/e-dialog.group\/en\/analytics\/google-analytics\/\">Google Analytics<\/a> 4 (GA4) with a solid Floodlight and pixel strategy, a foundation for cross-channel measurement was established. Additionally, Meta&rsquo;s Conversion API (CAPI) was integrated for higher data accuracy, and the number of Floodlight tags was drastically reduced, making the setup more efficient and future-proof.  <\/p>\n<p>e-dialog implemented dynamic language optimization and developed custom bidding strategies as well as a new cross-channel reporting framework to provide a holistic overview of overall campaign performance.<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"logos-static-block_6cf40371a3849ee3d986e0d63d841f61\" class=\"logos-static block block--logos-static\" data-title=\"\">\n  <div class=\"logos-static__content content\">\n                  <div class=\"content__logo logo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"342\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Analytics-1024x342.png\" class=\"attachment-large size-large\" alt=\"Google Analytics 360 Logo\">                            <\/div>\n              <div class=\"content__logo logo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"116\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal-1024x116.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal-1024x116.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal-300x34.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal-768x87.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">                            <\/div>\n              <div class=\"content__logo logo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"361\" height=\"74\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/meta-logo.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/meta-logo.png 361w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/meta-logo-300x61.png 300w\" sizes=\"auto, (max-width: 361px) 100vw, 361px\">                            <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"basic-content-block_ea9d26d19d990abb281e55a42c0bab54\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Results<\/h2>\n<p>Overall, Die Mobiliar reduced its number of Floodlight tags by 82% and the complexity of its social ads by 67%. Through consolidated conversion measurement, the company can now compare performance across online channels to allocate media budgets more precisely. Reduced measurement gaps provide a more reliable basis for analysis and decision-making. Furthermore, dynamic language optimization simplified the setup of social media campaigns and improved control over media investments.   <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"kpi-large-block_a851575f52feae07eecac0f6a64a1ba6\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-down-right\"><\/use>\n                <\/svg>\n                            <span data-count=\"82\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Number of Floodlight tags<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-down-right\"><\/use>\n                <\/svg>\n                            <span data-count=\"67\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Complexity of social ads<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"60\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Events tracked via CAPI<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n\n\n<div id=\"teaser-slim-block_3c6422fe42906466f6a775f8b9dac820\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Teaser Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"862\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png\" class=\"attachment-large size-large\" alt=\"e-dialog office Vienna\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-300x252.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-768x646.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1.png 1388w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">No two challenges are the same. Speak with our experts now to find your individual solution.<\/div>\n            <h2 class=\"info__hl\">Any questions? Talk to us.<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Get in touch now\n      <\/a>    <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_8b6352df45ae21e97a5cf3952d28e929\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Knowledge          <\/div>\n                <h2 class=\"info__hl\">Exciting news &amp; relevant updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div 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https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GACon-logo-black-yellow-1.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Data beats opinion: 15th Google Analytics Conference showcases the AI-driven future of performance measurement<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/data-beats-opinion-15th-google-analytics-conference-showcases-the-ai-driven-future-of-performance-measurement\/\" aria-label=\"Data beats opinion: 15th Google Analytics Conference showcases the AI-driven future of performance measurement\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1024x550.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-768x412.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1536x824.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-2048x1099.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                   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href=\"https:\/\/e-dialog.group\/en\/blog\/ai-search-zero-click-and-traffic-slump-what-the-figures-really-say\/\" aria-label=\"AI search, zero click and traffic slump: what the figures really say\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/PRO-Setup-Gemini_Generated_Image_le2gm9le2gm9le2g_processed-e1775579814274-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/PRO-Setup-Gemini_Generated_Image_le2gm9le2gm9le2g_processed-e1775579814274-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/PRO-Setup-Gemini_Generated_Image_le2gm9le2gm9le2g_processed-e1775579814274-1024x550.png 1024w, 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5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/consolidation-vs-specialization-the-strategy-guide-for-your-programmatic-setup\/\" aria-label=\"Consolidation vs. specialization: The strategy guide for your programmatic setup\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"167\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/AuditLearnings-Blog_Gemini_Generated_Image_caau2scaau2scaau_processed-300x167.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/AuditLearnings-Blog_Gemini_Generated_Image_caau2scaau2scaau_processed-300x167.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/AuditLearnings-Blog_Gemini_Generated_Image_caau2scaau2scaau_processed-1024x571.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/AuditLearnings-Blog_Gemini_Generated_Image_caau2scaau2scaau_processed-768x428.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/AuditLearnings-Blog_Gemini_Generated_Image_caau2scaau2scaau_processed-1536x857.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/AuditLearnings-Blog_Gemini_Generated_Image_caau2scaau2scaau_processed-2048x1142.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            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href=\"https:\/\/e-dialog.group\/en\/blog\/blind-spots-in-the-media-mix-five-insights-from-audit-practice\/\" aria-label=\"Blind spots in the media mix: five insights from audit practice\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"featured_media":13841,"template":"","meta":{"_acf_changed":false},"categories":[445,446],"channel":[452,457],"country":[470],"goal":[464,465,466],"industry":[478],"c-year":[12],"class_list":["post-13838","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-display","channel-social","country-switzerland","goal-lead-gen","goal-optimize-marketing-budgets","goal-performance-marketing","industry-insurance","c-year-12"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Die Mobiliar revolutionizes performance 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