{"id":13842,"date":"2024-11-29T00:00:00","date_gmt":"2024-11-29T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/salzburg-linien-excels-with-data-driven-cross-channel-employer-branding-campaign\/"},"modified":"2026-02-26T19:49:47","modified_gmt":"2026-02-26T19:49:47","slug":"salzburg-linien-excels-with-data-driven-cross-channel-employer-branding-campaign","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/salzburg-linien-excels-with-data-driven-cross-channel-employer-branding-campaign\/","title":{"rendered":"Salzburg Linien Excels with Data-Driven Cross-Channel Employer Branding Campaign"},"content":{"rendered":"
Challenge<\/h2>\n
Salzburg Linien faced the challenge of inspiring a broad target audience for the job of trolleybus driver<\/strong>—a job that is often underestimated and whose attractiveness many potential applicants are not even aware of. In a highly competitive labor market, they needed not only to attract attention but also to generate interest and create a positive perception of the profession. <\/p>\n
Objectives<\/h2>\n
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Recruiting qualified trolleybus drivers through an eye-catching campaign<\/p>\n<\/li>\n
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Increasing awareness of the profession and the attractiveness of the position<\/p>\n<\/li>\n
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Targeted outreach to a diverse audience<\/p>\n<\/li>\n<\/ul>\n