{"id":13848,"date":"2025-04-11T00:00:00","date_gmt":"2025-04-11T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\/"},"modified":"2026-02-26T19:49:47","modified_gmt":"2026-02-26T19:49:47","slug":"worldline-full-funnel-always-on-approach-for-sustainable-b2b-success","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\/","title":{"rendered":"Worldline: Full-Funnel Always-On Approach for Sustainable B2B Success"},"content":{"rendered":"<p>At a time when the lines between B2B and B2C are increasingly blurring, Worldline sought an innovative marketing strategy to strengthen its position as a leading payment provider. The traditional focus on SEA campaigns was no longer sufficient to meet the changing search habits of the target audience. <\/p>\n<p>Together with e-dialog, Worldline developed a comprehensive Full-Funnel Always-On strategy. In contrast to short-lived individual campaigns, this Always-On approach enabled a continuous market presence, and the full-funnel focus allowed for precise adaptation of messages to the respective phases of the customer journey. <\/p>\n<h2>Challenge<\/h2>\n<p>The challenge was to address a heterogeneous target group of companies of different sizes and industries and to stand out in a highly competitive market. Additionally, it was crucial to counteract growing ad fatigue and master the complex requirements of <a href=\"https:\/\/e-dialog.group\/en\/strategies\/performance-marketing-agency\/\">performance marketing<\/a> under constantly changing conditions. <\/p>\n<h2>Goals<\/h2>\n<ul>\n<li>Increase brand awareness<\/li>\n<li>Generate high-quality leads<\/li>\n<li>Improve conversion rate<\/li>\n<li>Focus on a data-driven and agile approach<\/li>\n<\/ul>\n<div id=\"highlight-text-block_76b06b54efd0403001bf3e1b1956debe\" class=\"highlight-text block block--highlight-text\" data-title=\"\">\n  <div class=\"highlight-text__content content\">\n    <svg class=\"content__decoration\" width=\"292\" height=\"292\" viewbox=\"0 0 292 292\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <circle cx=\"146\" cy=\"146\" r=\"113.5\" stroke=\"#FBC105\" stroke-width=\"65\"><\/circle>\n    <\/svg>\n    <h3 class=\"content__hl\">Many B2B decision-makers are active on platforms like Facebook, Instagram, or TikTok, which provides access to a broad audience. A strong data-driven multichannel presence specifically addresses all phases of the sales funnel. <\/h3>          <div class=\"content__text\"><p><cite>Melanie V&ouml;gelin<\/cite><\/p>\n<p><cite>Head of Marketing &amp; Sales, Worldline<\/cite><\/p>\n<\/div>\n              <svg class=\"content__question-mark\" width=\"40\" height=\"38\" viewbox=\"0 0 40 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M35.216 0.968261C38.0873 5.66466 39.523 10.4034 39.523 15.1844C39.523 19.4154 38.4673 23.456 36.3561 27.3062C34.2026 31.1987 31.099 34.7527 27.0454 37.9683L22.1684 34.9854C21.7462 34.7316 21.4506 34.4142 21.2817 34.0334C21.1128 33.695 21.0283 33.3565 21.0283 33.018C21.0283 32.6372 21.1128 32.2776 21.2817 31.9391C21.4506 31.6006 21.6406 31.3045 21.8517 31.0506C22.4007 30.4159 22.9918 29.6755 23.6252 28.8293C24.2163 27.9831 24.7653 27.0523 25.272 26.0369C25.7787 25.0637 26.2009 23.9848 26.5387 22.8002C26.8765 21.6155 27.0454 20.3462 27.0454 18.9923C27.0454 17.5537 26.8132 16.0094 26.3487 14.3593C25.8842 12.7516 25.1031 11.0592 24.0052 9.28215C23.6252 8.68982 23.4352 8.09748 23.4352 7.50514C23.4352 6.15123 24.1952 5.19925 25.7153 4.64922L35.216 0.968261ZM14.1879 0.96826C17.0592 5.66466 18.4948 10.4034 18.4948 15.1844C18.4948 19.4154 17.4392 23.456 15.3279 27.3062C13.1745 31.1987 10.0709 34.7527 6.0173 37.9683L1.1403 34.9854C0.718045 34.7316 0.42247 34.4142 0.253567 34.0334C0.0846676 33.695 0.000221656 33.3565 0.000221685 33.018C0.000221718 32.6372 0.0846677 32.2776 0.253567 31.9391C0.422471 31.6006 0.612485 31.3044 0.823613 31.0506C1.37254 30.4159 1.96369 29.6755 2.59707 28.8293C3.18822 27.9831 3.73715 27.0523 4.24385 26.0369C4.75055 25.0637 5.1728 23.9848 5.5106 22.8002C5.8484 21.6155 6.01731 20.3462 6.01731 18.9923C6.01731 17.5537 5.78507 16.0094 5.32059 14.3593C4.85611 12.7516 4.07495 11.0592 2.9771 9.28215C2.59707 8.68982 2.40706 8.09748 2.40706 7.50514C2.40706 6.15122 3.16711 5.19925 4.68722 4.64922L14.1879 0.96826Z\" fill=\"#2A6CD0\"><\/path>\n      <\/svg>\n      <\/div>\n<\/div><div id=\"basic-content-block_f55fb4ad3449b8dcc0a14c3c073420d3\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Measures<\/h2>\n<p>To achieve the set goals, Worldline and e-dialog relied on a <strong>combination of creativity and data analysis<\/strong>. By creating numerous advertising materials tailored to the respective target group and continuously optimizing campaigns based on performance data, they succeeded in capturing the attention of potential customers and guiding them through the entire purchasing process. <\/p>\n<p>The Always-On strategy ensures constant presence and continuous communication with the target group instead of time-limited campaigns.<\/p>\n<p>A special focus was placed on the <strong>personalization of messages.<\/strong> By using data, marketing measures could be precisely tailored to the individual needs and interests of the target group. This led to higher content relevance and an increase in the engagement rate. <\/p>\n<h2>Results<\/h2>\n<p>Worldline significantly increased its brand awareness and generated a large number of high-quality B2B leads. The conversion rate improved significantly, and the return on investment of marketing activities continuously increased. <\/p>\n  <\/div>\n<\/div>  <div id=\"kpi-large-block_b99759028cb5addbaf37918ef0cb3e5b\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"122\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Onboardings (Comparison 2023 vs. 2024)<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n<div id=\"basic-content-block_1de36237d6bb7802d2f562bc05a4a593\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>The most important learnings from this project are:<\/h3>\n<ul>\n<li><strong>Data is the key to success<\/strong>: A data-driven marketing strategy allows for continuous optimization of campaign effectiveness.<\/li>\n<li><strong>Creativity is indispensable<\/strong>: To stand out in a competitive market, creative and appealing advertising materials are essential.<\/li>\n<li><strong>A holistic view is crucial<\/strong>: A full-funnel strategy enables guiding customers through the entire purchasing process and building long-term customer relationships.<\/li>\n<li><strong>Collaboration is the key to success<\/strong>: Close cooperation between the company and the agency is crucial for the success of marketing projects.<\/li>\n<\/ul>\n<p><strong>CONCLUSION:<\/strong> The successful implementation of the Full-Funnel Always-On strategy at Worldline shows that a data-driven and creative approach can lead to outstanding results even in the B2B sector. Thus, the pilot project in Switzerland quickly became a Europe-wide success. By continuously adapting marketing measures to changing market conditions and the needs of the target group, Worldline was able to further strengthen its position as a leading payment provider.  <\/p>\n  <\/div>\n<\/div>","protected":false},"featured_media":13844,"template":"success-story-old.php","meta":{"_acf_changed":false},"categories":[446,448],"channel":[452,457],"country":[470],"goal":[460,463,464,466,462],"industry":[471,472],"c-year":[12],"class_list":["post-13848","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-campaigns","category-strategy","channel-display","channel-social","country-switzerland","goal-brand-awareness","goal-digital-strategy","goal-lead-gen","goal-performance-marketing","goal-personalize-the-customer-journey","industry-b2b","industry-finance","c-year-12"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Worldline: Full-Funnel Always-On for B2B | e-dialog<\/title>\n<meta name=\"description\" content=\"Worldline &amp; e-dialog: Full-Funnel Always-On for Data-Driven B2B Growth \u2013 Increased Brand Awareness, High-Quality Leads, and Higher Conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/success-story\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Worldline: Full-Funnel Always-On Approach for Sustainable B2B Success\" \/>\n<meta property=\"og:description\" content=\"e-dialog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/success-story\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T19:49:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png\" \/>\n\t<meta property=\"og:image:width\" content=\"920\" \/>\n\t<meta property=\"og:image:height\" content=\"713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\\\/\",\"name\":\"Worldline: Full-Funnel Always-On for B2B | e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/mobiliar-outage-tracker.png\",\"datePublished\":\"2025-04-11T00:00:00+00:00\",\"dateModified\":\"2026-02-26T19:49:47+00:00\",\"description\":\"Worldline & e-dialog: Full-Funnel Always-On for Data-Driven B2B Growth \u2013 Increased Brand Awareness, High-Quality Leads, and Higher Conversions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\\\/#primaryimage\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/mobiliar-outage-tracker.png\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/mobiliar-outage-tracker.png\",\"width\":920,\"height\":713,\"caption\":\"|die Mobiliar Success Story Outage Tracker\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Worldline: Full-Funnel Always-On Approach for Sustainable B2B Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"name\":\"e-dialog\",\"description\":\"Data-driven Marketing &amp; Strategie\",\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\",\"name\":\"e-dialog\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"e-dialog\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/edialog.group\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/e-dialog-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/e_dialog\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@e_dialog\"],\"description\":\"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.\",\"email\":\"kontakt@e-dialog.group\",\"telephone\":\"+43 1 309 09 09\",\"legalName\":\"e-dialog GmbH\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Worldline: Full-Funnel Always-On for B2B | e-dialog","description":"Worldline & e-dialog: Full-Funnel Always-On for Data-Driven B2B Growth \u2013 Increased Brand Awareness, High-Quality Leads, and Higher Conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e-dialog.group\/en\/success-story\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\/","og_locale":"en_US","og_type":"article","og_title":"Worldline: Full-Funnel Always-On Approach for Sustainable B2B Success","og_description":"e-dialog","og_url":"https:\/\/e-dialog.group\/en\/success-story\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\/","og_site_name":"e-dialog","article_publisher":"https:\/\/www.facebook.com\/edialog.group","article_modified_time":"2026-02-26T19:49:47+00:00","og_image":[{"width":920,"height":713,"url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/e-dialog.group\/en\/success-story\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\/","url":"https:\/\/e-dialog.group\/en\/success-story\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\/","name":"Worldline: Full-Funnel Always-On for B2B | e-dialog","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e-dialog.group\/en\/success-story\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\/#primaryimage"},"image":{"@id":"https:\/\/e-dialog.group\/en\/success-story\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png","datePublished":"2025-04-11T00:00:00+00:00","dateModified":"2026-02-26T19:49:47+00:00","description":"Worldline & e-dialog: Full-Funnel Always-On for Data-Driven B2B Growth \u2013 Increased Brand Awareness, High-Quality Leads, and Higher Conversions.","breadcrumb":{"@id":"https:\/\/e-dialog.group\/en\/success-story\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e-dialog.group\/en\/success-story\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/success-story\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\/#primaryimage","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png","width":920,"height":713,"caption":"|die Mobiliar Success Story Outage Tracker"},{"@type":"BreadcrumbList","@id":"https:\/\/e-dialog.group\/en\/success-story\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/e-dialog.group\/en\/"},{"@type":"ListItem","position":2,"name":"Worldline: Full-Funnel Always-On Approach for Sustainable B2B Success"}]},{"@type":"WebSite","@id":"https:\/\/e-dialog.group\/en\/#website","url":"https:\/\/e-dialog.group\/en\/","name":"e-dialog","description":"Data-driven Marketing &amp; Strategie","publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e-dialog.group\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/e-dialog.group\/en\/#organization","name":"e-dialog","url":"https:\/\/e-dialog.group\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","width":1,"height":1,"caption":"e-dialog"},"image":{"@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/edialog.group","https:\/\/www.linkedin.com\/company\/e-dialog-gmbh\/","https:\/\/www.instagram.com\/e_dialog\/","https:\/\/www.tiktok.com\/@e_dialog"],"description":"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.","email":"kontakt@e-dialog.group","telephone":"+43 1 309 09 09","legalName":"e-dialog GmbH"}]}},"_links":{"self":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/success-story\/13848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/success-story"}],"about":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/types\/success-story"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media\/13844"}],"wp:attachment":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media?parent=13848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/categories?post=13848"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/channel?post=13848"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/country?post=13848"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/goal?post=13848"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/industry?post=13848"},{"taxonomy":"c-year","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/c-year?post=13848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}