{"id":13851,"date":"2025-04-11T00:00:00","date_gmt":"2025-04-11T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/how-manor-uses-clv-data-for-activation-and-increases-roas-by-25\/"},"modified":"2026-02-26T19:49:59","modified_gmt":"2026-02-26T19:49:59","slug":"how-manor-uses-clv-data-for-activation-and-increases-roas-by-25","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/how-manor-uses-clv-data-for-activation-and-increases-roas-by-25\/","title":{"rendered":"How Manor uses CLV data for activation and increases ROAS by 25%"},"content":{"rendered":"<h2>Challenge<\/h2>\n<p>Manor is Switzerland&rsquo;s largest department store group and an omnichannel retailer with 59 branches. The online shop was recently relaunched. Although Manor has extensive customer data in its CRM and Customer Data Platform, it was a challenge to activate this data for online bidding in addition to target groups.  <\/p>\n<div id=\"highlight-text-block_6f8ae060c799c9bc91a7f45740563e9c\" class=\"highlight-text block block--highlight-text\" data-title=\"\">\n  <div class=\"highlight-text__content content\">\n    <svg class=\"content__decoration\" width=\"292\" height=\"292\" viewbox=\"0 0 292 292\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <circle cx=\"146\" cy=\"146\" r=\"113.5\" stroke=\"#FBC105\" stroke-width=\"65\"><\/circle>\n    <\/svg>\n    <h3 class=\"content__hl\">Thanks to e-dialog&rsquo;s expertise, we were able to successfully use our first-party data in our marketing. The collaborative partnership has not only strengthened our knowledge of our target audience but also enabled the long-term success of our marketing campaigns. <\/h3>          <div class=\"content__text\"><p><cite>Paul Bahr<\/cite><\/p>\n<p><cite>Director Digital Marketing, Manor AG<\/cite><\/p>\n<\/div>\n          <\/div>\n<\/div><div id=\"basic-content-block_aeda772fc24efd927e15438a276663eb\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Measures<\/h2>\n<p>Since a cloud-based CDP and a server-side Google Tag Manager were already in place, the goal was to integrate the Customer Lifetime Value of millions of customers into the DV360 bidstream using Firestore integration and a custom revenue adjustment. We prompted the algorithm to place higher bids for more valuable customers. This led to better results and increased conversions and ROAS (Return on Ad Spend).  <\/p>\n<h2>Results<\/h2>\n<p>All measures enabled the use of Manor&rsquo;s valuable first-party data by passing it to third-party systems via server-side tracking while protecting user data. This created valuable audiences for targeting and allowed bids to be adjusted to have a long-term positive impact on ROAS. <\/p>\n  <\/div>\n<\/div>  <div id=\"kpi-large-block_d6005fb66535e252e74ec939d2b49812\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"33\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Match rate<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-down-right\"><\/use>\n                <\/svg>\n                            <span data-count=\"4\"><\/span>\n                              <span>Weeks<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Implementation duration and rollout<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n","protected":false},"featured_media":13844,"template":"success-story-old.php","meta":{"_acf_changed":false},"categories":[446],"channel":[452],"country":[470],"goal":[465,466],"industry":[474],"c-year":[47],"class_list":["post-13851","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-campaigns","channel-display","country-switzerland","goal-optimize-marketing-budgets","goal-performance-marketing","industry-retail","c-year-47"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Manor: CLV data increases ROAS by 25% | e-dialog<\/title>\n<meta name=\"description\" content=\"Manor Case Study: Activate CLV &amp; First-Party data via Firestore+sGTM in Google Marketing Platform and increase ROAS by 25%. Read now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/success-story\/how-manor-uses-clv-data-for-activation-and-increases-roas-by-25\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Manor uses CLV data for activation and increases ROAS by 25%\" \/>\n<meta property=\"og:description\" content=\"e-dialog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/success-story\/how-manor-uses-clv-data-for-activation-and-increases-roas-by-25\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T19:49:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png\" \/>\n\t<meta property=\"og:image:width\" content=\"920\" \/>\n\t<meta property=\"og:image:height\" content=\"713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/how-manor-uses-clv-data-for-activation-and-increases-roas-by-25\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/how-manor-uses-clv-data-for-activation-and-increases-roas-by-25\\\/\",\"name\":\"Manor: CLV data increases ROAS by 25% | e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/how-manor-uses-clv-data-for-activation-and-increases-roas-by-25\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/how-manor-uses-clv-data-for-activation-and-increases-roas-by-25\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/mobiliar-outage-tracker.png\",\"datePublished\":\"2025-04-11T00:00:00+00:00\",\"dateModified\":\"2026-02-26T19:49:59+00:00\",\"description\":\"Manor Case Study: Activate CLV & First-Party data via Firestore+sGTM in Google Marketing Platform and increase ROAS by 25%. 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