{"id":13853,"date":"2025-10-17T13:43:54","date_gmt":"2025-10-17T13:43:54","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/magenta-moments-how-customer-activation-became-a-success-story\/"},"modified":"2026-02-26T19:49:59","modified_gmt":"2026-02-26T19:49:59","slug":"magenta-moments-how-customer-activation-became-a-success-story","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/magenta-moments-how-customer-activation-became-a-success-story\/","title":{"rendered":"Magenta Moments: How customer activation became a success story"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_01efea0c3afc98f49c91b2522e098411\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"127\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story.png\" class=\"content__logo\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story.png 460w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story-300x83.png 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\">                                        <div class=\"content__text\"><p><strong>Magenta<\/strong><br>\nSuccess Story<\/p>\n<hr>\n<p>Leading provider of telecommunications, TV and entertainment<\/p>\n<p>Headquartered in Vienna<\/p>\n<p>2,500 employees<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Project period: <\/strong>4 April &ndash; 15.5.2025<\/p>\n<\/div>\n                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_1364e23db23353067052a5ef50648dcc\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>Magenta Moments: How customer activation became a success story<\/h1>\n\n      <div class=\"post-meta\">\n        <div class=\"post-meta__date\">17.10.2025<\/div>\n        |\n        <div class=\"post-meta__date\">Reading time: 9 min.<\/div>\n      <\/div>\n    \n<p>In the dynamic telecommunications market, customer loyalty is paramount. For Magenta, one key question arose: How do you activate your customer base and make the smartphone the central interface for the customer relationship? The answer lay in the &ldquo;Mein Magenta&rdquo; app, which was set to play a central role with a major relaunch and the new benefits programme &ldquo;Magenta Moments&rdquo;. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_0d941ad34a512656b5ea730c39693de6\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"713\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-moments.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-moments.png 920w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-moments-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-moments-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-moments-813x630.png 813w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-moments-810x628.png 810w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\">      <\/div>\n<\/div>\n\n<div id=\"basic-content-block_950f5bae455f9b7f1a8c56ad3b2dc355\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Challenge<\/h2>\n<p>Despite its relevance, on average only two out of five mobile customers used the &ldquo;Mein Magenta&rdquo; app. The goal was clear: close this gap, significantly increase app usage, and re-engage inactive users in order to strengthen customer loyalty sustainably. <\/p>\n<ul>\n<li>Increase in the app usage rate among mobile customers.<\/li>\n<li>Reactivation of inactive app users.<\/li>\n<li>Generation of new app downloads.<\/li>\n<li>Building awareness of &ldquo;Magenta Moments&rdquo; in the upper funnel and driving activation in the lower funnel.<\/li>\n<\/ul>\n  <\/div>\n<\/div>\n\n<div id=\"video-block_aec22680dd5edb5d6a5a84272e1b9de3\" class=\"video block block--video\" data-title=\"\" data-video-title=\"\">\n            <div class=\"video__item video__item--desktop\">\n        <video src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Magenta_iab-webAD2025_Case-Video_30s.mp4\" controls><\/video>\n        <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/webAD-2025-Magenta-Moments-Effectivity-Beste-User-Activation-Kampagne-2-1920-x1080px.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/webAD-2025-Magenta-Moments-Effectivity-Beste-User-Activation-Kampagne-2-1920-x1080px.png 1920w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/webAD-2025-Magenta-Moments-Effectivity-Beste-User-Activation-Kampagne-2-1920-x1080px-300x169.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/webAD-2025-Magenta-Moments-Effectivity-Beste-User-Activation-Kampagne-2-1920-x1080px-1024x576.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/webAD-2025-Magenta-Moments-Effectivity-Beste-User-Activation-Kampagne-2-1920-x1080px-768x432.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/webAD-2025-Magenta-Moments-Effectivity-Beste-User-Activation-Kampagne-2-1920-x1080px-1536x864.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/webAD-2025-Magenta-Moments-Effectivity-Beste-User-Activation-Kampagne-2-1920-x1080px-1120x630.png 1120w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/webAD-2025-Magenta-Moments-Effectivity-Beste-User-Activation-Kampagne-2-1920-x1080px-1116x628.png 1116w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">                  <button aria-label=\"play\">\n            <svg width=\"19\" height=\"21\" viewbox=\"0 0 19 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M18.0991 10.067C18.4325 10.2594 18.4325 10.7406 18.0991 10.933L1.07554 20.7616C0.742202 20.954 0.325536 20.7135 0.325536 20.3286L0.325537 0.671424C0.325537 0.286524 0.742203 0.0459617 1.07554 0.238412L18.0991 10.067Z\"><\/path>\n            <\/svg>\n          <\/button>\n              <\/div>\n          <\/div>\n\n<div id=\"personal-quote-block_3c67fa13fc9f8b9965b72c2f8ba235e7\" class=\"personal-quote block block--personal-quote\" data-title=\"\">\n  <div class=\"personal-quote__content content\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"127\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story.png\" class=\"content__img\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story.png 460w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story-300x83.png 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\">        <div class=\"content__quote quote\">\n      <svg class=\"quote__sign\" width=\"58\" height=\"54\" viewbox=\"0 0 58 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M51.6795 -5.52557e-07C55.8932 6.8542 58 13.7701 58 20.7479C58 26.9228 56.4509 32.8199 53.3526 38.4391C50.1923 44.1201 45.6378 49.307 39.6891 54L32.5321 49.6467C31.9124 49.2762 31.4786 48.813 31.2308 48.2573C30.9829 47.7633 30.859 47.2693 30.859 46.7753C30.859 46.2196 30.9829 45.6947 31.2308 45.2007C31.4786 44.7067 31.7575 44.2744 32.0673 43.9039C32.8729 42.9777 33.7404 41.8971 34.6699 40.6621C35.5374 39.4271 36.343 38.0686 37.0865 36.5866C37.8301 35.1664 38.4498 33.5918 38.9455 31.8628C39.4412 30.1338 39.6891 28.2813 39.6891 26.3053C39.6891 24.2058 39.3483 21.952 38.6667 19.5437C37.985 17.1973 36.8387 14.7273 35.2276 12.1338C34.6699 11.2693 34.391 10.4048 34.391 9.54031C34.391 7.56433 35.5064 6.17496 37.7372 5.37221L51.6795 -5.52557e-07ZM20.8205 -3.25033e-06C25.0342 6.8542 27.141 13.7701 27.141 20.7479C27.141 26.9228 25.5919 32.8199 22.4936 38.4391C19.3333 44.1201 14.7789 49.307 8.83014 54L1.67308 49.6467C1.05342 49.2762 0.61966 48.813 0.371796 48.2573C0.123932 47.7633 5.88416e-07 47.2693 6.31603e-07 46.7753C6.80188e-07 46.2195 0.123933 45.6947 0.371796 45.2007C0.61966 44.7067 0.898507 44.2744 1.20834 43.9039C2.01389 42.9777 2.88141 41.8971 3.8109 40.6621C4.67842 39.4271 5.48398 38.0686 6.22757 36.5866C6.97116 35.1664 7.59082 33.5918 8.08654 31.8628C8.58227 30.1338 8.83014 28.2813 8.83014 26.3053C8.83014 24.2058 8.48933 21.952 7.8077 19.5437C7.12608 17.1972 5.9797 14.7273 4.36859 12.1338C3.8109 11.2693 3.53206 10.4048 3.53206 9.54031C3.53206 7.56432 4.64745 6.17496 6.87822 5.37221L20.8205 -3.25033e-06Z\" fill=\"#3EA5EB\"><\/path>\n      <\/svg>\n              <div class=\"quote__text\"><p>With our data-driven strategy, we succeeded in noticeably increasing app usage while sustainably strengthening customer loyalty &ndash; a complete success!<\/p>\n<\/div>\n                    <div class=\"quote__name\">Katharina Winkelhofer<\/div>\n                    <div class=\"quote__position\">Brand &amp; Marcom B2C, Magenta Telekom<\/div>\n                <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_13b162c00a100e22fecc93af823f94aa\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Measures<\/h2>\n<p>Our data-driven omnichannel campaign used first-party data and smart targeting scripts to reach the target audience with precision. Across all relevant channels &ndash; from programmatic and YouTube to Meta, TikTok and Snapchat &ndash; we used emotional creatives to showcase the exclusive benefits of &ldquo;Magenta Moments&rdquo;. To ensure a seamless user journey, interested customers were directed via deep links straight into the app or sent to the appropriate app store. The interplay of creative content, an intelligent <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/\">data strategy<\/a>, and a well-thought-out UX concept formed the foundation for success.   <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"logos-static-block_5124f22f25c42aff8d6755d133306162\" class=\"logos-static block block--logos-static\" data-title=\"\">\n  <div class=\"logos-static__content content\">\n                  <div class=\"content__logo logo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"163\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Display-Video-e1761571191592-1024x163.png\" class=\"attachment-large size-large\" alt=\"Display &amp; Video 360 Logo\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Display-Video-e1761571191592-1024x163.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Display-Video-e1761571191592-300x48.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Display-Video-e1761571191592-768x122.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Display-Video-e1761571191592.png 1106w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">                            <\/div>\n              <div class=\"content__logo logo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"116\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal-1024x116.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal-1024x116.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal-300x34.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal-768x87.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">                            <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"personal-quote-block_91aa8b7c1a053ca624ac9cd05b6fc335\" class=\"personal-quote block block--personal-quote\" data-title=\"\">\n  <div class=\"personal-quote__content content\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Iris-Handlsberger-Icon-1024x1024.png\" class=\"content__img\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Iris-Handlsberger-Icon-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Iris-Handlsberger-Icon-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Iris-Handlsberger-Icon-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Iris-Handlsberger-Icon-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Iris-Handlsberger-Icon.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">        <div class=\"content__quote quote\">\n      <svg class=\"quote__sign\" width=\"58\" height=\"54\" viewbox=\"0 0 58 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M51.6795 -5.52557e-07C55.8932 6.8542 58 13.7701 58 20.7479C58 26.9228 56.4509 32.8199 53.3526 38.4391C50.1923 44.1201 45.6378 49.307 39.6891 54L32.5321 49.6467C31.9124 49.2762 31.4786 48.813 31.2308 48.2573C30.9829 47.7633 30.859 47.2693 30.859 46.7753C30.859 46.2196 30.9829 45.6947 31.2308 45.2007C31.4786 44.7067 31.7575 44.2744 32.0673 43.9039C32.8729 42.9777 33.7404 41.8971 34.6699 40.6621C35.5374 39.4271 36.343 38.0686 37.0865 36.5866C37.8301 35.1664 38.4498 33.5918 38.9455 31.8628C39.4412 30.1338 39.6891 28.2813 39.6891 26.3053C39.6891 24.2058 39.3483 21.952 38.6667 19.5437C37.985 17.1973 36.8387 14.7273 35.2276 12.1338C34.6699 11.2693 34.391 10.4048 34.391 9.54031C34.391 7.56433 35.5064 6.17496 37.7372 5.37221L51.6795 -5.52557e-07ZM20.8205 -3.25033e-06C25.0342 6.8542 27.141 13.7701 27.141 20.7479C27.141 26.9228 25.5919 32.8199 22.4936 38.4391C19.3333 44.1201 14.7789 49.307 8.83014 54L1.67308 49.6467C1.05342 49.2762 0.61966 48.813 0.371796 48.2573C0.123932 47.7633 5.88416e-07 47.2693 6.31603e-07 46.7753C6.80188e-07 46.2195 0.123933 45.6947 0.371796 45.2007C0.61966 44.7067 0.898507 44.2744 1.20834 43.9039C2.01389 42.9777 2.88141 41.8971 3.8109 40.6621C4.67842 39.4271 5.48398 38.0686 6.22757 36.5866C6.97116 35.1664 7.59082 33.5918 8.08654 31.8628C8.58227 30.1338 8.83014 28.2813 8.83014 26.3053C8.83014 24.2058 8.48933 21.952 7.8077 19.5437C7.12608 17.1972 5.9797 14.7273 4.36859 12.1338C3.8109 11.2693 3.53206 10.4048 3.53206 9.54031C3.53206 7.56432 4.64745 6.17496 6.87822 5.37221L20.8205 -3.25033e-06Z\" fill=\"#3EA5EB\"><\/path>\n      <\/svg>\n              <div class=\"quote__text\"><p>What makes this campaign so exceptional is the perfect symbiosis of technology and creativity. Through the smart use of first-party data and innovative targeting scripts, we not only reached the right people, but also engaged them emotionally and guided them seamlessly into the app. This is the epitome of data-driven efficiency and modern user activation.  <\/p>\n<\/div>\n                    <div class=\"quote__name\">Iris Handlsberger<\/div>\n                    <div class=\"quote__position\">Director Media Consulting &amp; Campaign Strategy, e-dialog<\/div>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg\" class=\"quote__logo\" alt=\"\">          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_ea2d9fad5df14996a450d920aa7d0f78\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Results<\/h2>\n<p>The campaign exceeded all expectations and impressively demonstrated how strategic planning and technological expertise lead to measurable success. User engagement increased above average and usage frequency rose significantly. The message landed: the app is not only being downloaded, but actively used.  <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"kpi-large-block_0f6c8eedfe4520d40774b18423790d05\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"11\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Increase in app usage rate<\/span>\n                                      <span class=\"kpi__sl\">among mobile customers after the campaign<\/span>\n                      <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                            <span data-count=\"98\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">of reactivated users opened the app multiple times<\/span>\n                                      <span class=\"kpi__sl\">during the campaign<\/span>\n                      <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                            <span data-count=\"50\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">of all mobile contract customers actively use the app today<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n\n\n<div id=\"teaser-slim-block_f780b1921f040e94c5bfec662d7a41a9\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Teaser Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"862\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png\" class=\"attachment-large size-large\" alt=\"e-dialog office Vienna\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-300x252.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-768x646.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1.png 1388w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">No two challenges are the same. 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class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">-76% cost per session through the realignment of Meta campaigns<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/76-cost-per-session-through-the-realignment-of-meta-campaigns\/\" aria-label=\"-76% cost per session through the realignment of Meta campaigns\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"70\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Haberkorn_Logo-mit-Schutzraum-300x70.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Haberkorn_Logo-mit-Schutzraum-300x70.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Haberkorn_Logo-mit-Schutzraum-768x178.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Haberkorn_Logo-mit-Schutzraum.png 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Meta Product Feeds: An Automated Solution for Haberkorn Job Ads<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/meta-product-feeds-an-automated-solution-for-haberkorn-job-ads\/\" aria-label=\"Meta Product Feeds: An Automated Solution for Haberkorn Job Ads\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Die Mobiliar revolutionizes performance marketing with Google Analytics 4<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/die-mobiliar-revolutionizes-performance-marketing-with-google-analytics-4\/\" aria-label=\"Die Mobiliar revolutionizes performance marketing with Google Analytics 4\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Quellness-AB-Test_processed_Teaser-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Quellness-AB-Test_processed_Teaser-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Quellness-AB-Test_processed_Teaser-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Quellness-AB-Test_processed_Teaser-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Quellness-AB-Test_processed_Teaser-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Quellness-AB-Test_processed_Teaser-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"98\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/quellness_logo.png\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">AI-animated assets drive more clicks for Quellness Golf Resort<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/ai-animated-assets-drive-more-clicks-for-quellness-golf-resort\/\" aria-label=\"AI-animated assets drive more clicks for Quellness Golf Resort\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"featured_media":13854,"template":"","meta":{"_acf_changed":false},"categories":[446],"channel":[452,457,458],"country":[469],"goal":[463],"industry":[476],"c-year":[7],"class_list":["post-13853","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-campaigns","channel-display","channel-social","channel-video","country-austria","goal-digital-strategy","industry-telco","c-year-7"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Magenta Moments: App 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