{"id":13868,"date":"2025-11-07T13:03:34","date_gmt":"2025-11-07T13:03:34","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/stubai-tourism-achieves-an-all-time-high-in-roas-with-demand-gen\/"},"modified":"2026-02-26T19:50:10","modified_gmt":"2026-02-26T19:50:10","slug":"stubai-tourism-achieves-an-all-time-high-in-roas-with-demand-gen","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/stubai-tourism-achieves-an-all-time-high-in-roas-with-demand-gen\/","title":{"rendered":"Stubai Tourism achieves an all-time high in ROAS with Demand Gen"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_de21fa39177a59e68ac5846c4598945d\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/stubai-logo.svg\" class=\"content__logo\" alt=\"\">                                        <div class=\"content__text\"><p><strong>Stubai Tirol Tourism Association<\/strong><br>\nSuccess Story<\/p>\n<hr>\n<p>Tourism strategy planning &amp; marketing for the Stubai region<\/p>\n<p>supports the local economy by informing (potential) guests about accommodation, activities (such as hiking and skiing) and events<\/p>\n<p><strong>Project period:<\/strong> 2025<\/p>\n<\/div>\n                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_fd6a2566856b34c723ab4a4dec360ac9\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>Stubai Tourism achieves an all-time high in ROAS with Demand Gen<\/h1>\n\n      <div class=\"post-meta\">\n        <div class=\"post-meta__date\">07.11.2025<\/div>\n        |\n        <div class=\"post-meta__date\">Reading time: 8 min.<\/div>\n      <\/div>\n    \n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_e38e296f010901c748f291a3640a98de\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1395\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-inpage-e1762520509411.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-inpage-e1762520509411.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-inpage-e1762520509411-300x163.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-inpage-e1762520509411-1024x558.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-inpage-e1762520509411-768x419.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-inpage-e1762520509411-1536x837.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-inpage-e1762520509411-2048x1116.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">      <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_45fc22595a3fe5bd5d7b620edcd6a7d5\" class=\"blue-boxes block block--blue-boxes\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h2 class=\"box__hl\">In brief<\/h2>          <div class=\"box__content\"><p>Stubai Tourism wanted to optimize its summer campaigns and increase revenue without increasing the budget. By switching the campaigns to Demand Gen, e-dialog achieved a <a href=\"https:\/\/e-dialog.group\/en\/strategies\/performance-marketing-agency\/\">performance<\/a> boost. <\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"basic-content-block_3e03c52d92c68ce0c725126417a5d789\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Challenge<\/h2>\n<p>The Stubai Valley (Tyrol, Austria) is a popular holiday destination among German skiers. However, it is not always top of mind for summer holidays. As a result, advertising efforts in summer are often less successful than winter campaigns. For these reasons, it was a challenge for the Stubai Tourism Association to effectively promote its summer activities and increase its revenue with the same budget as in 2024.   <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"personal-quote-block_c348343eebc8fbc5c6d42e558695a8dc\" class=\"personal-quote block block--personal-quote\" data-title=\"\">\n  <div class=\"personal-quote__content content\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/stubai-logo.svg\" class=\"content__img\" alt=\"\">        <div class=\"content__quote quote\">\n      <svg class=\"quote__sign\" width=\"58\" height=\"54\" viewbox=\"0 0 58 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M51.6795 -5.52557e-07C55.8932 6.8542 58 13.7701 58 20.7479C58 26.9228 56.4509 32.8199 53.3526 38.4391C50.1923 44.1201 45.6378 49.307 39.6891 54L32.5321 49.6467C31.9124 49.2762 31.4786 48.813 31.2308 48.2573C30.9829 47.7633 30.859 47.2693 30.859 46.7753C30.859 46.2196 30.9829 45.6947 31.2308 45.2007C31.4786 44.7067 31.7575 44.2744 32.0673 43.9039C32.8729 42.9777 33.7404 41.8971 34.6699 40.6621C35.5374 39.4271 36.343 38.0686 37.0865 36.5866C37.8301 35.1664 38.4498 33.5918 38.9455 31.8628C39.4412 30.1338 39.6891 28.2813 39.6891 26.3053C39.6891 24.2058 39.3483 21.952 38.6667 19.5437C37.985 17.1973 36.8387 14.7273 35.2276 12.1338C34.6699 11.2693 34.391 10.4048 34.391 9.54031C34.391 7.56433 35.5064 6.17496 37.7372 5.37221L51.6795 -5.52557e-07ZM20.8205 -3.25033e-06C25.0342 6.8542 27.141 13.7701 27.141 20.7479C27.141 26.9228 25.5919 32.8199 22.4936 38.4391C19.3333 44.1201 14.7789 49.307 8.83014 54L1.67308 49.6467C1.05342 49.2762 0.61966 48.813 0.371796 48.2573C0.123932 47.7633 5.88416e-07 47.2693 6.31603e-07 46.7753C6.80188e-07 46.2195 0.123933 45.6947 0.371796 45.2007C0.61966 44.7067 0.898507 44.2744 1.20834 43.9039C2.01389 42.9777 2.88141 41.8971 3.8109 40.6621C4.67842 39.4271 5.48398 38.0686 6.22757 36.5866C6.97116 35.1664 7.59082 33.5918 8.08654 31.8628C8.58227 30.1338 8.83014 28.2813 8.83014 26.3053C8.83014 24.2058 8.48933 21.952 7.8077 19.5437C7.12608 17.1972 5.9797 14.7273 4.36859 12.1338C3.8109 11.2693 3.53206 10.4048 3.53206 9.54031C3.53206 7.56432 4.64745 6.17496 6.87822 5.37221L20.8205 -3.25033e-06Z\" fill=\"#3EA5EB\"><\/path>\n      <\/svg>\n              <div class=\"quote__text\"><p>Despite various changes to the design and the overall campaign setup, we were never able to significantly improve performance with traditional display banners. Although we were initially skeptical about Demand Gen, the results convinced us otherwise. <\/p>\n<\/div>\n                    <div class=\"quote__name\">Teresa Schl&ouml;gl<\/div>\n                    <div class=\"quote__position\">Online Marketing, Stubai Tourism<\/div>\n                <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_14c5de835e6e7873128819651c3eb4e8\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Measures<\/h2>\n<p>We moved beyond traditional display advertising and expanded the campaign to inventory sources where users are most likely in the consideration phase (Discover, Gmail and YouTube). For this purpose, a mid-funnel Demand Gen campaign was set up and optimized for conversion goals. <\/p>\n<p>Partnership with e-dialog: The e-dialog team developed the strategy and was responsible for setting up and managing the Demand Gen campaign.<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"logos-static-block_0746ac3daea954d0d3ca39cc32737349\" class=\"logos-static block block--logos-static\" data-title=\"\">\n  <div class=\"logos-static__content content\">\n                  <div class=\"content__logo logo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"163\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Display-Video-e1761571191592-1024x163.png\" class=\"attachment-large size-large\" alt=\"Display &amp; Video 360 Logo\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Display-Video-e1761571191592-1024x163.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Display-Video-e1761571191592-300x48.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Display-Video-e1761571191592-768x122.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Display-Video-e1761571191592.png 1106w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">                            <\/div>\n              <div class=\"content__logo logo\">\n                                <div class=\"logo__title\">YouTube<\/div>\n                            <\/div>\n              <div class=\"content__logo logo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"116\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal-1024x116.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal-1024x116.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal-300x34.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal-768x87.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">                            <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"basic-content-block_85dde124a22858a7152f868e45cdf50f\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Results<\/h2>\n<p>Compared to the previous year&rsquo;s summer campaign and with the same budget investment, the Stubai Tourism Association achieved an increase in ROAS of +192% and growth in conversions of +91%, resulting in a 50% lower CPA.<\/p>\n<p>This remarkable result was accompanied by excellent <a href=\"https:\/\/e-dialog.group\/en\/strategies\/performance-marketing-agency\/\">onsite performance<\/a> in GA4.<\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"kpi-large-block_356cadb1dd3907bc57060ddb2db07e8a\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"192\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">ROAS<\/span>\n                                      <span class=\"kpi__sl\">Increase<\/span>\n                      <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"91\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Conversions<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#minus\"><\/use>\n                <\/svg>\n                            <span data-count=\"50\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">CPA<\/span>\n                                      <span class=\"kpi__sl\">(Cost per Action)<\/span>\n                      <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n\n\n<div id=\"teaser-slim-block_c699965341ec2bc4c927e7e33b85bc2c\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Teaser Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"862\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png\" class=\"attachment-large size-large\" alt=\"e-dialog office Vienna\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-300x252.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-768x646.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1.png 1388w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">No two challenges are the same. 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https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GACon-logo-black-yellow-1.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Data beats opinion: 15th Google Analytics Conference showcases the AI-driven future of performance measurement<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/data-beats-opinion-15th-google-analytics-conference-showcases-the-ai-driven-future-of-performance-measurement\/\" aria-label=\"Data beats opinion: 15th Google Analytics Conference showcases the AI-driven future of performance measurement\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"193\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-300x193.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-300x193.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-1024x659.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-768x494.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-1536x988.jpg 1536w, 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11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/e-dialog-wins-paid-social-mandate-from-css\/\" aria-label=\"e-dialog wins paid social mandate from CSS\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"185\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-300x185.jpg\" class=\"attachment-medium size-medium\" alt=\"Josef Grabner, LINK Mobility\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-300x185.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-1024x632.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-768x474.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-1536x948.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-2048x1264.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"75\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Untitled-design-300x75.png\" class=\"attachment-medium size-medium\" alt=\"Logo link mobility\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Untitled-design-300x75.png 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5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/e-dialog-focuses-on-messenger-marketing-with-link-mobility\/\" aria-label=\"e-dialog focuses on Messenger Marketing with LINK Mobility\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"136\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Screenshot-Startseite-e-dialog-1-300x136.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Screenshot-Startseite-e-dialog-1-300x136.png 300w, 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