{"id":13872,"date":"2025-10-17T14:04:11","date_gmt":"2025-10-17T14:04:11","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/how-data-driven-efficiency-boosted-christmas-sales-for-magenta-telekom\/"},"modified":"2026-02-26T19:50:20","modified_gmt":"2026-02-26T19:50:20","slug":"how-data-driven-efficiency-boosted-christmas-sales-for-magenta-telekom","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/how-data-driven-efficiency-boosted-christmas-sales-for-magenta-telekom\/","title":{"rendered":"How data-driven efficiency boosted Christmas sales for Magenta Telekom"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_37f5e6e1b4bf897b78ce23a75dabfc73\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"127\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story.png\" class=\"content__logo\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story.png 460w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story-300x83.png 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\">                                        <div class=\"content__text\"><p><strong>Magenta<\/strong><br>\nSuccess Story<\/p>\n<hr>\n<p>Leading provider of telecommunications, TV, and entertainment<\/p>\n<p>Headquarters in Vienna<\/p>\n<p>2,500 employees<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Project period: <\/strong>2024-11-04 &ndash; 2025-01-09<\/p>\n<\/div>\n                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_dac6354e748b7086a82147b33dc5c4ab\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>How data-driven efficiency boosted Christmas sales for Magenta Telekom<\/h1>\n\n      <div class=\"post-meta\">\n        <div class=\"post-meta__date\">17.10.2025<\/div>\n        |\n        <div class=\"post-meta__date\">Reading time: 11 min.<\/div>\n      <\/div>\n    \n<p>In the highly competitive Austrian telecommunications market, Magenta Telekom faced the challenge of distinguishing itself from competitors during the crucial Christmas season. With the goal of acquiring new customers and increasing the value of existing ones, they opted for a data-driven and innovative digital campaign. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_0859fe25ca36000d1d2a730126401c36\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"713\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-xmas24.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-xmas24.png 920w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-xmas24-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-xmas24-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-xmas24-813x630.png 813w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-xmas24-810x628.png 810w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\">      <\/div>\n<\/div>\n\n<div id=\"basic-content-block_5bf87b10ea210fb419984cec89e17b6b\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Challenge<\/h2>\n<p>The market in the fourth quarter is extremely competitive. A broad target group, high advertising expenditure by competitors, and fragmented media consumption made it difficult to reach potential customers efficiently and precisely. The question was: How can the advertising budget be used most effectively to create the optimal customer journey?  <\/p>\n<ul>\n<li><strong>Efficient new customer acquisition:<\/strong> Significant reduction in acquisition costs (CPA).<\/li>\n<li><strong>Increase in Customer Lifetime Value:<\/strong> Maximizing revenue from existing customers through up-selling and cross-selling.<\/li>\n<li><strong>Performance improvement: <\/strong>Above-average ROAS and increase in qualified website traffic.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"personal-quote-block_47ba82529e7e3cc58daa9c963dd89034\" class=\"personal-quote block block--personal-quote\" data-title=\"\">\n  <div class=\"personal-quote__content content\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"127\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story.png\" class=\"content__img\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story.png 460w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story-300x83.png 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\">        <div class=\"content__quote quote\">\n      <svg class=\"quote__sign\" width=\"58\" height=\"54\" viewbox=\"0 0 58 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M51.6795 -5.52557e-07C55.8932 6.8542 58 13.7701 58 20.7479C58 26.9228 56.4509 32.8199 53.3526 38.4391C50.1923 44.1201 45.6378 49.307 39.6891 54L32.5321 49.6467C31.9124 49.2762 31.4786 48.813 31.2308 48.2573C30.9829 47.7633 30.859 47.2693 30.859 46.7753C30.859 46.2196 30.9829 45.6947 31.2308 45.2007C31.4786 44.7067 31.7575 44.2744 32.0673 43.9039C32.8729 42.9777 33.7404 41.8971 34.6699 40.6621C35.5374 39.4271 36.343 38.0686 37.0865 36.5866C37.8301 35.1664 38.4498 33.5918 38.9455 31.8628C39.4412 30.1338 39.6891 28.2813 39.6891 26.3053C39.6891 24.2058 39.3483 21.952 38.6667 19.5437C37.985 17.1973 36.8387 14.7273 35.2276 12.1338C34.6699 11.2693 34.391 10.4048 34.391 9.54031C34.391 7.56433 35.5064 6.17496 37.7372 5.37221L51.6795 -5.52557e-07ZM20.8205 -3.25033e-06C25.0342 6.8542 27.141 13.7701 27.141 20.7479C27.141 26.9228 25.5919 32.8199 22.4936 38.4391C19.3333 44.1201 14.7789 49.307 8.83014 54L1.67308 49.6467C1.05342 49.2762 0.61966 48.813 0.371796 48.2573C0.123932 47.7633 5.88416e-07 47.2693 6.31603e-07 46.7753C6.80188e-07 46.2195 0.123933 45.6947 0.371796 45.2007C0.61966 44.7067 0.898507 44.2744 1.20834 43.9039C2.01389 42.9777 2.88141 41.8971 3.8109 40.6621C4.67842 39.4271 5.48398 38.0686 6.22757 36.5866C6.97116 35.1664 7.59082 33.5918 8.08654 31.8628C8.58227 30.1338 8.83014 28.2813 8.83014 26.3053C8.83014 24.2058 8.48933 21.952 7.8077 19.5437C7.12608 17.1972 5.9797 14.7273 4.36859 12.1338C3.8109 11.2693 3.53206 10.4048 3.53206 9.54031C3.53206 7.56432 4.64745 6.17496 6.87822 5.37221L20.8205 -3.25033e-06Z\" fill=\"#3EA5EB\"><\/path>\n      <\/svg>\n              <div class=\"quote__text\"><p>The stringent, data-driven and highly efficient strategy helped us achieve outstanding performance in the most important quarter of the year, significantly increasing both efficiency and impact.<\/p>\n<\/div>\n                    <div class=\"quote__name\">David Schwarzenbacher<\/div>\n                    <div class=\"quote__position\">Content and Campaign Manager, Magenta Telekom<\/div>\n                <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_cb02b76091f4fe0edd8660867beadff1\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/3b-e20B9q5U?si=gOA_Nx4HwdhjMG5X\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_cbfa0702b7fb84d267ef4e12d26c303a\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Measures<\/h2>\n<p>Our answer was <strong>intelligent customer journey orchestration<\/strong> &ndash; a user-centric, cross-channel strategy optimized in real-time. We consistently relied on the use of strong first-party data, innovative technologies, and strategic partnerships. <\/p>\n<ul>\n<li><strong>Data-based targeting:<\/strong> By combining CRM data, Google Analytics, and self-generated data, highly personalized target groups were defined for new and existing customers.<\/li>\n<li><strong>AI-powered targeting: <\/strong>With AI-based Advantage+ Targeting on Meta, we continuously optimized the campaign, surpassing traditional targeting approaches.<\/li>\n<li><strong>Cross-channel synergies<\/strong>: A seamless integration of Programmatic Display, YouTube, and Social Media (Meta, TikTok) ensured that users were addressed throughout their entire customer journey.<\/li>\n<li><strong>Local partnerships:<\/strong> Collaborations with high-reach Austrian publishers (e.g., Willhaben, derstandard.at) and influencers ensured authenticity and trust.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"logos-static-block_de7b1d83c651607a32aa53be6d5da3aa\" class=\"logos-static block block--logos-static\" data-title=\"\">\n  <div class=\"logos-static__content content\">\n                  <div class=\"content__logo logo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"116\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal-1024x116.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal-1024x116.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal-300x34.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal-768x87.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GMP-Logo-horizontal.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">                            <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"personal-quote-block_41fc5f80b72a5cb141762aab785800a6\" class=\"personal-quote block block--personal-quote\" data-title=\"\">\n  <div class=\"personal-quote__content content\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Andjela-Stevic-Icon-1024x1024.png\" class=\"content__img\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Andjela-Stevic-Icon-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Andjela-Stevic-Icon-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Andjela-Stevic-Icon-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Andjela-Stevic-Icon-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Andjela-Stevic-Icon.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">        <div class=\"content__quote quote\">\n      <svg class=\"quote__sign\" width=\"58\" height=\"54\" viewbox=\"0 0 58 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M51.6795 -5.52557e-07C55.8932 6.8542 58 13.7701 58 20.7479C58 26.9228 56.4509 32.8199 53.3526 38.4391C50.1923 44.1201 45.6378 49.307 39.6891 54L32.5321 49.6467C31.9124 49.2762 31.4786 48.813 31.2308 48.2573C30.9829 47.7633 30.859 47.2693 30.859 46.7753C30.859 46.2196 30.9829 45.6947 31.2308 45.2007C31.4786 44.7067 31.7575 44.2744 32.0673 43.9039C32.8729 42.9777 33.7404 41.8971 34.6699 40.6621C35.5374 39.4271 36.343 38.0686 37.0865 36.5866C37.8301 35.1664 38.4498 33.5918 38.9455 31.8628C39.4412 30.1338 39.6891 28.2813 39.6891 26.3053C39.6891 24.2058 39.3483 21.952 38.6667 19.5437C37.985 17.1973 36.8387 14.7273 35.2276 12.1338C34.6699 11.2693 34.391 10.4048 34.391 9.54031C34.391 7.56433 35.5064 6.17496 37.7372 5.37221L51.6795 -5.52557e-07ZM20.8205 -3.25033e-06C25.0342 6.8542 27.141 13.7701 27.141 20.7479C27.141 26.9228 25.5919 32.8199 22.4936 38.4391C19.3333 44.1201 14.7789 49.307 8.83014 54L1.67308 49.6467C1.05342 49.2762 0.61966 48.813 0.371796 48.2573C0.123932 47.7633 5.88416e-07 47.2693 6.31603e-07 46.7753C6.80188e-07 46.2195 0.123933 45.6947 0.371796 45.2007C0.61966 44.7067 0.898507 44.2744 1.20834 43.9039C2.01389 42.9777 2.88141 41.8971 3.8109 40.6621C4.67842 39.4271 5.48398 38.0686 6.22757 36.5866C6.97116 35.1664 7.59082 33.5918 8.08654 31.8628C8.58227 30.1338 8.83014 28.2813 8.83014 26.3053C8.83014 24.2058 8.48933 21.952 7.8077 19.5437C7.12608 17.1972 5.9797 14.7273 4.36859 12.1338C3.8109 11.2693 3.53206 10.4048 3.53206 9.54031C3.53206 7.56432 4.64745 6.17496 6.87822 5.37221L20.8205 -3.25033e-06Z\" fill=\"#3EA5EB\"><\/path>\n      <\/svg>\n              <div class=\"quote__text\"><p>This project is a prime example of how the smart and innovative use of first-party data in combination with AI technologies can redefine digital advertising. It proves that data-driven decisions are not only more efficient but also lead to measurable and significant business success. <\/p>\n<\/div>\n                    <div class=\"quote__name\">Andjela Stevic<\/div>\n                    <div class=\"quote__position\">Consultant Programmatic Advertising, e-dialog<\/div>\n                <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_aea893e4df9fe71bed735657b7aaf655\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Results<\/h2>\n<p>The stringent, data-driven strategy proved to be extremely successful. We not only met the set goals but exceeded them in all areas. The campaign generated a significant increase in high-quality traffic, which was directly reflected in pleasing sales figures.  <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"kpi-large-block_e15b7f0a8b569aff2bc8a897ceeb2928\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-down-right\"><\/use>\n                <\/svg>\n                            <span data-count=\"34\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Cost per new customer<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"35\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">above-average ROAS<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"94\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">ROAS existing customers<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"102\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Website Sessions<\/span>\n                                      <span class=\"kpi__sl\">compared to the previous year<\/span>\n                      <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n\n\n<div id=\"basic-content-block_fab4b54a98f7c4718aeecc1a8f46c9f0\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Excellent!<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"testimonials-block_8014aed2446f33ace2a76d707f1a6ca5\" class=\"testimonials block block--testimonials\" data-title=\"\">\n  <div class=\"testimonials__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1530\" height=\"820\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Image_20251023_225731_571-e1761645230780.jpeg\" class=\"attachment-full size-full\" alt=\"webAd Awards 2025\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Image_20251023_225731_571-e1761645230780.jpeg 1530w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Image_20251023_225731_571-e1761645230780-300x161.jpeg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Image_20251023_225731_571-e1761645230780-1024x549.jpeg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Image_20251023_225731_571-e1761645230780-768x412.jpeg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Image_20251023_225731_571-e1761645230780-1175x630.jpeg 1175w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Image_20251023_225731_571-e1761645230780-1172x628.jpeg 1172w\" sizes=\"auto, (max-width: 1530px) 100vw, 1530px\">    <section class=\"content__splide splide\" aria-label=\"Images Slider\" style=\"background-color:\">\n      <div class=\"splide__track\">\n        <ul class=\"splide__list\">\n                                    <li class=\"splide__slide slide\">\n                <svg width=\"92\" height=\"18\" viewbox=\"0 0 92 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                  <path d=\"M8.16177 0L10.3781 5.45192L15.9241 6.01562L11.7479 9.94878L12.9591 15.7491L8.16177 12.728L3.3644 15.7491L4.57558 9.94878L0.399465 6.01562L5.94538 5.45192L8.16177 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M26.7059 0L29.07 5.45192L34.9857 6.01562L30.5311 9.94878L31.8231 15.7491L26.7059 12.728L21.5887 15.7491L22.8806 9.94878L18.4261 6.01562L24.3417 5.45192L26.7059 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M46.25 0L48.7619 5.45192L55.0473 6.01562L50.3143 9.94878L51.687 15.7491L46.25 12.728L40.813 15.7491L42.1857 9.94878L37.4527 6.01562L43.7381 5.45192L46.25 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M65.1618 0L67.3781 5.45192L72.9241 6.01562L68.7479 9.94878L69.9591 15.7491L65.1618 12.728L60.3644 15.7491L61.5756 9.94878L57.3995 6.01562L62.9454 5.45192L65.1618 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M83.1618 0L85.3781 5.45192L90.9241 6.01562L86.7479 9.94878L87.9591 15.7491L83.1618 12.728L78.3644 15.7491L79.5756 9.94878L75.3995 6.01562L80.9454 5.45192L83.1618 0Z\" fill=\"#FFC700\"><\/path>\n                <\/svg>\n                                                  <span class=\"slide__text\">This case was awarded the webAD Award in <strong>GOLD<\/strong> in the Best Data-Driven Campaign category, the webAD Award in <strong>GOLD<\/strong> in the Best Video Ad Effectivity category, and the webAD Award in <strong>GOLD<\/strong> in the Best Digital Campaign category by iab Austria 2025. For e-dialog, this is the 6th consecutive webAD Gold award.  <\/span>\n                              <\/li>\n                              <\/ul>\n      <\/div>\n    <\/section>\n  <\/div>\n<\/div>\n\n<div id=\"teaser-slim-block_0d081fa69db82372648aa76a2ee3aaab\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Teaser Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"862\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png\" class=\"attachment-large size-large\" alt=\"e-dialog office Vienna\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-300x252.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-768x646.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1.png 1388w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">No two challenges are the same. Speak with our experts now to find your individual solution.<\/div>\n            <h2 class=\"info__hl\">Any questions? 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12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/sport-2000-more-awareness-with-optimized-video-ads\/\" aria-label=\"SPORT 2000: More awareness with optimized video ads\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">-76% cost per session through the realignment of Meta campaigns<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/76-cost-per-session-through-the-realignment-of-meta-campaigns\/\" aria-label=\"-76% cost per session through the realignment of Meta campaigns\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"70\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Haberkorn_Logo-mit-Schutzraum-300x70.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Haberkorn_Logo-mit-Schutzraum-300x70.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Haberkorn_Logo-mit-Schutzraum-768x178.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Haberkorn_Logo-mit-Schutzraum.png 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Meta Product Feeds: An Automated Solution for Haberkorn Job Ads<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/meta-product-feeds-an-automated-solution-for-haberkorn-job-ads\/\" aria-label=\"Meta Product Feeds: An Automated Solution for Haberkorn Job Ads\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Die Mobiliar revolutionizes performance marketing with Google Analytics 4<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/die-mobiliar-revolutionizes-performance-marketing-with-google-analytics-4\/\" aria-label=\"Die Mobiliar revolutionizes performance marketing with Google Analytics 4\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"featured_media":13873,"template":"","meta":{"_acf_changed":false},"categories":[446],"channel":[452,457,458],"country":[469],"goal":[463,466],"industry":[476],"c-year":[12,7],"class_list":["post-13872","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-campaigns","channel-display","channel-social","channel-video","country-austria","goal-digital-strategy","goal-performance-marketing","industry-telco","c-year-12","c-year-7"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Magenta Telekom: Boost Christmas Sales | e-dialog<\/title>\n<meta name=\"description\" content=\"How a data-driven AI strategy boosted Magenta Telekom&#039;s sales &amp; ROAS in the Christmas business \u2013 award-winning case study. 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