{"id":13888,"date":"2025-07-28T00:00:00","date_gmt":"2025-07-28T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/fomf-ch-boosts-conversions-by-16-with-lower-cpcs-using-performance-max\/"},"modified":"2026-02-26T19:50:45","modified_gmt":"2026-02-26T19:50:45","slug":"fomf-ch-boosts-conversions-by-16-with-lower-cpcs-using-performance-max","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/fomf-ch-boosts-conversions-by-16-with-lower-cpcs-using-performance-max\/","title":{"rendered":"FOMF CH boosts conversions by 16% with lower CPCs using Performance Max"},"content":{"rendered":"<h2>Challenge<\/h2>\n<p>FOMF CH is a forum for medical continuing education. It offers training for doctors, and with over 47,000 participants annually, the Update Refresher courses are among the most popular training programs in the German-speaking region. The challenge was to increase conversions and conversion value without significantly increasing costs. FOMF CH needed a solution that could navigate the complexities of the Swiss medical education market while maximizing the impact of its advertising budget.   <\/p>\n<div id=\"highlight-text-block_68b3a949ae59637a8254aa6f63f56671\" class=\"highlight-text block block--highlight-text\" data-title=\"\">\n  <div class=\"highlight-text__content content\">\n    <svg class=\"content__decoration\" width=\"292\" height=\"292\" viewbox=\"0 0 292 292\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <circle cx=\"146\" cy=\"146\" r=\"113.5\" stroke=\"#FBC105\" stroke-width=\"65\"><\/circle>\n    <\/svg>\n    <h3 class=\"content__hl\">Together with our long-standing partner e-dialog, we can confirm that PMAX campaigns were the right strategic approach, with which we achieved excellent results that significantly increased our efficiency and expanded our reach within the Swiss medical community. E-dialog&rsquo;s deep understanding of our needs has made them a valued and trusted partner in achieving our goals. <\/h3>          <div class=\"content__text\"><p><cite>Tina Hoffmann&lt;br&gt;Head of Digital Marketing, FOMF<\/cite><\/p>\n<\/div>\n              <svg class=\"content__question-mark\" width=\"40\" height=\"38\" viewbox=\"0 0 40 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M35.216 0.968261C38.0873 5.66466 39.523 10.4034 39.523 15.1844C39.523 19.4154 38.4673 23.456 36.3561 27.3062C34.2026 31.1987 31.099 34.7527 27.0454 37.9683L22.1684 34.9854C21.7462 34.7316 21.4506 34.4142 21.2817 34.0334C21.1128 33.695 21.0283 33.3565 21.0283 33.018C21.0283 32.6372 21.1128 32.2776 21.2817 31.9391C21.4506 31.6006 21.6406 31.3045 21.8517 31.0506C22.4007 30.4159 22.9918 29.6755 23.6252 28.8293C24.2163 27.9831 24.7653 27.0523 25.272 26.0369C25.7787 25.0637 26.2009 23.9848 26.5387 22.8002C26.8765 21.6155 27.0454 20.3462 27.0454 18.9923C27.0454 17.5537 26.8132 16.0094 26.3487 14.3593C25.8842 12.7516 25.1031 11.0592 24.0052 9.28215C23.6252 8.68982 23.4352 8.09748 23.4352 7.50514C23.4352 6.15123 24.1952 5.19925 25.7153 4.64922L35.216 0.968261ZM14.1879 0.96826C17.0592 5.66466 18.4948 10.4034 18.4948 15.1844C18.4948 19.4154 17.4392 23.456 15.3279 27.3062C13.1745 31.1987 10.0709 34.7527 6.0173 37.9683L1.1403 34.9854C0.718045 34.7316 0.42247 34.4142 0.253567 34.0334C0.0846676 33.695 0.000221656 33.3565 0.000221685 33.018C0.000221718 32.6372 0.0846677 32.2776 0.253567 31.9391C0.422471 31.6006 0.612485 31.3044 0.823613 31.0506C1.37254 30.4159 1.96369 29.6755 2.59707 28.8293C3.18822 27.9831 3.73715 27.0523 4.24385 26.0369C4.75055 25.0637 5.1728 23.9848 5.5106 22.8002C5.8484 21.6155 6.01731 20.3462 6.01731 18.9923C6.01731 17.5537 5.78507 16.0094 5.32059 14.3593C4.85611 12.7516 4.07495 11.0592 2.9771 9.28215C2.59707 8.68982 2.40706 8.09748 2.40706 7.50514C2.40706 6.15122 3.16711 5.19925 4.68722 4.64922L14.1879 0.96826Z\" fill=\"#2A6CD0\"><\/path>\n      <\/svg>\n      <\/div>\n<\/div><div id=\"basic-content-block_42a77467d4a83eefc44bbb92c25a4506\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Measures<\/h2>\n<p>To overcome this challenge, e-dialog implemented Google&rsquo;s Performance Max (PMAX) campaigns. This AI-driven approach enabled automated optimization across multiple Google platforms. The team carefully created asset groups tailored to various medical groups to ensure that relevant content reached the right target audience at the right time.  &lt;\/p<\/p>\n<h2>Results<\/h2>\n<p>The integration of PMAX campaigns achieved impressive results for FOMF CH. They saw a 16% increase in conversions and a 15% increase in conversion value. Notably, the cost per conversion decreased by 3%, demonstrating improved efficiency. This strategic realignment not only expanded FOMF CH&rsquo;s reach within the Swiss medical community but also boosted its ROI, solidifying its position as the go-to resource for medical continuing education in Switzerland.   <\/p>\n  <\/div>\n<\/div>  <div id=\"kpi-large-block_7d3def2e999d640304437aa42a606beb\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"16\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Conversions<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"15\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Conversion Value<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"3\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Cost \/ Conversion (CPA)<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n","protected":false},"featured_media":13844,"template":"success-story-old.php","meta":{"_acf_changed":false},"categories":[446],"channel":[455],"country":[470],"goal":[466],"industry":[],"c-year":[12],"class_list":["post-13888","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-campaigns","channel-search","country-switzerland","goal-performance-marketing","c-year-12"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>FOMF CH: 16% More Conversions with PMAX | e-dialog<\/title>\n<meta name=\"description\" content=\"FOMF CH: Portal for Medical Continuing Education \u2013 150+ Courses, 6,000 On-Demand Lectures. 16% More Conversions with PMAX. 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