{"id":13889,"date":"2025-08-14T00:00:00","date_gmt":"2025-08-14T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/95-efficiency-increase-with-outage-tracker-for-floodlight-conversions\/"},"modified":"2026-02-26T19:50:55","modified_gmt":"2026-02-26T19:50:55","slug":"95-efficiency-increase-with-outage-tracker-for-floodlight-conversions","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/95-efficiency-increase-with-outage-tracker-for-floodlight-conversions\/","title":{"rendered":"95% Efficiency Increase with Outage Tracker for Floodlight Conversions"},"content":{"rendered":"<h2>Challenge<\/h2>\n<p>Tracking multiple Floodlight conversions in CM360 was a manual, time-consuming task. Mobiliar&rsquo;s campaign teams had to manually check for anomalies, leading to inefficiencies and delays. Without proactive alerts, they relied on ad-hoc queries to identify issues. Monitoring did not scale well, as thresholds for each conversion had to be tracked manually.   <\/p>\n<h2>Measures<\/h2>\n<p>We implemented a customized automated system in GCP that checks Floodlight conversions daily. If the numbers are above or below expected values, the problem is immediately detected. A follow-up process sends alerts to help teams quickly identify and resolve issues.  <\/p>\n<h2>Results<\/h2>\n<p>The automated system eliminated manual Floodlight monitoring, reducing effort by 95% and enabling near real-time data validation. Proactive Google Chat notifications allow for quick problem resolution and scalable monitoring for all advertisers, minimizing conversion discrepancies. <\/p>\n  <div id=\"kpi-large-block_938b83cf1a9f3ba15d6fb8995a5f6554\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"95\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Efficiency Increase<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n","protected":false},"featured_media":15521,"template":"success-story-old.php","meta":{"_acf_changed":false},"categories":[450],"channel":[],"country":[470],"goal":[463,465],"industry":[478],"c-year":[7],"class_list":["post-13889","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-technology","country-switzerland","goal-digital-strategy","goal-optimize-marketing-budgets","industry-insurance","c-year-7"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Floodlight Outage Tracker: 95% Efficiency | e-dialog<\/title>\n<meta name=\"description\" content=\"95% Efficiency Increase in Floodlight Tracking for Mobiliar: Automated GCP System with Real-time Alerts via Google Chat. Contact us now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/success-story\/95-efficiency-increase-with-outage-tracker-for-floodlight-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"95% Efficiency Increase with Outage Tracker for Floodlight Conversions\" \/>\n<meta property=\"og:description\" content=\"e-dialog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/success-story\/95-efficiency-increase-with-outage-tracker-for-floodlight-conversions\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T19:50:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png\" \/>\n\t<meta property=\"og:image:width\" content=\"920\" \/>\n\t<meta property=\"og:image:height\" content=\"713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/95-efficiency-increase-with-outage-tracker-for-floodlight-conversions\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/95-efficiency-increase-with-outage-tracker-for-floodlight-conversions\\\/\",\"name\":\"Floodlight Outage Tracker: 95% Efficiency | e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/95-efficiency-increase-with-outage-tracker-for-floodlight-conversions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/95-efficiency-increase-with-outage-tracker-for-floodlight-conversions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Mobiliar-Outage-Tracker_processed.png\",\"datePublished\":\"2025-08-14T00:00:00+00:00\",\"dateModified\":\"2026-02-26T19:50:55+00:00\",\"description\":\"95% Efficiency Increase in Floodlight Tracking for Mobiliar: Automated GCP System with Real-time Alerts via Google Chat. 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