{"id":13890,"date":"2025-08-28T15:04:46","date_gmt":"2025-08-28T15:04:46","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/from-silos-to-insights-planted-centralizes-marketing-data\/"},"modified":"2026-02-26T19:50:55","modified_gmt":"2026-02-26T19:50:55","slug":"from-silos-to-insights-planted-centralizes-marketing-data","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/from-silos-to-insights-planted-centralizes-marketing-data\/","title":{"rendered":"From Silos to Insights: Planted Centralizes Marketing Data"},"content":{"rendered":"<div id=\"basic-content-block_60c673128ece8217c3312d632281d185\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Challenge<\/h2>\n<p>Planted faced fragmented marketing data across various platforms, which hindered a holistic view of performance and effective decision-making. Data silos made it difficult to analyze customer behavior and optimize campaigns. The company wanted to consolidate these disparate data streams into a robust foundation for advanced analytics and future AI use cases to ultimately drive business growth.  <\/p>\n  <\/div>\n<\/div><div id=\"highlight-text-block_74b091462ce542ca79b78e9993992ed7\" class=\"highlight-text block block--highlight-text\" data-title=\"\">\n  <div class=\"highlight-text__content content\">\n    <svg class=\"content__decoration\" width=\"292\" height=\"292\" viewbox=\"0 0 292 292\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <circle cx=\"146\" cy=\"146\" r=\"113.5\" stroke=\"#FBC105\" stroke-width=\"65\"><\/circle>\n    <\/svg>\n    <h2 class=\"content__hl\">The Google Cloud Marketing Data Warehouse was a turning point for us. <\/h2>          <div class=\"content__text\"><p><strong>We now have a unified view of our marketing data, which empowers us to make faster, more informed decisions and truly understand the customer journey. This foundation is crucial for our future growth and our initiatives in the field of advanced analytics.<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\">Henrique S&auml;uberli, Head of IT Planted Foods<\/span><\/i><\/p>\n<\/div>\n              <svg class=\"content__question-mark\" width=\"40\" height=\"38\" viewbox=\"0 0 40 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M35.216 0.968261C38.0873 5.66466 39.523 10.4034 39.523 15.1844C39.523 19.4154 38.4673 23.456 36.3561 27.3062C34.2026 31.1987 31.099 34.7527 27.0454 37.9683L22.1684 34.9854C21.7462 34.7316 21.4506 34.4142 21.2817 34.0334C21.1128 33.695 21.0283 33.3565 21.0283 33.018C21.0283 32.6372 21.1128 32.2776 21.2817 31.9391C21.4506 31.6006 21.6406 31.3045 21.8517 31.0506C22.4007 30.4159 22.9918 29.6755 23.6252 28.8293C24.2163 27.9831 24.7653 27.0523 25.272 26.0369C25.7787 25.0637 26.2009 23.9848 26.5387 22.8002C26.8765 21.6155 27.0454 20.3462 27.0454 18.9923C27.0454 17.5537 26.8132 16.0094 26.3487 14.3593C25.8842 12.7516 25.1031 11.0592 24.0052 9.28215C23.6252 8.68982 23.4352 8.09748 23.4352 7.50514C23.4352 6.15123 24.1952 5.19925 25.7153 4.64922L35.216 0.968261ZM14.1879 0.96826C17.0592 5.66466 18.4948 10.4034 18.4948 15.1844C18.4948 19.4154 17.4392 23.456 15.3279 27.3062C13.1745 31.1987 10.0709 34.7527 6.0173 37.9683L1.1403 34.9854C0.718045 34.7316 0.42247 34.4142 0.253567 34.0334C0.0846676 33.695 0.000221656 33.3565 0.000221685 33.018C0.000221718 32.6372 0.0846677 32.2776 0.253567 31.9391C0.422471 31.6006 0.612485 31.3044 0.823613 31.0506C1.37254 30.4159 1.96369 29.6755 2.59707 28.8293C3.18822 27.9831 3.73715 27.0523 4.24385 26.0369C4.75055 25.0637 5.1728 23.9848 5.5106 22.8002C5.8484 21.6155 6.01731 20.3462 6.01731 18.9923C6.01731 17.5537 5.78507 16.0094 5.32059 14.3593C4.85611 12.7516 4.07495 11.0592 2.9771 9.28215C2.59707 8.68982 2.40706 8.09748 2.40706 7.50514C2.40706 6.15122 3.16711 5.19925 4.68722 4.64922L14.1879 0.96826Z\" fill=\"#2A6CD0\"><\/path>\n      <\/svg>\n      <\/div>\n<\/div><div id=\"basic-content-block_c25ea7e02408205d63c0d5f34faa8e89\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Measures<\/h2>\n<p>The approach was to automate data processing using a cloud serverless infrastructure for real-time updates and integrated Looker Studio for easy-to-understand dashboards and insights. The Google Cloud infrastructure ensures that the system is scalable and flexible for future growth and predictive analytics. <\/p>\n<h2>Results<\/h2>\n<p>The Google Cloud MDWH transformed Planted&rsquo;s data management. Consolidated marketing data in real time enabled faster, data-driven decisions via Looker Studio dashboards. The company gained deeper customer insights, enabling more effective, targeted marketing. The automation of data processes reduced costs, and a scalable infrastructure for future AI and analytics was established.   <\/p>\n  <\/div>\n<\/div>  <div id=\"kpi-large-block_243e1c1ac1748674c4c4bd5914809fc4\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                            <span data-count=\"1\"><\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Single Source of Truth<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                            <span data-count=\"100\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Key Data Sources Integrated<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n<div id=\"basic-content-block_e268aad99e9fe6d225795537c079a9b3\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>Photo credit: Planted Foods AG<\/p>\n  <\/div>\n<\/div>","protected":false},"featured_media":0,"template":"success-story-old.php","meta":{"_acf_changed":false},"categories":[445,450],"channel":[],"country":[470],"goal":[463,465],"industry":[474],"c-year":[7],"class_list":["post-13890","success-story","type-success-story","status-publish","hentry","category-analytics","category-technology","country-switzerland","goal-digital-strategy","goal-optimize-marketing-budgets","industry-retail","c-year-7"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Data Warehouse for Planted | e-dialog<\/title>\n<meta name=\"description\" content=\"Planted centralizes marketing data with Google Cloud &amp; 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