{"id":13897,"date":"2024-11-25T00:00:00","date_gmt":"2024-11-25T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/how-geberit-generates-b2c-leads-in-a-b2b-environment\/"},"modified":"2024-11-25T00:00:00","modified_gmt":"2024-11-25T00:00:00","slug":"how-geberit-generates-b2c-leads-in-a-b2b-environment","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/how-geberit-generates-b2c-leads-in-a-b2b-environment\/","title":{"rendered":"How Geberit Generates B2C Leads in a B2B Environment"},"content":{"rendered":"<h2>Challenge<\/h2>\n<p>Geberit faced the challenge of reaching a highly specific B2C target group within a complex purchasing process. The long customer journey, the involvement of partners, and the need to maintain focus on the B2B business made it difficult to implement an effective B2C strategy. <\/p>\n<h2>Goals<\/h2>\n<ul>\n<li><strong>Branding<\/strong>: Strengthening brand awareness among end consumers<\/li>\n<li><strong>Increase demand<\/strong>: Stimulating demand through partners<\/li>\n<li><strong>Lead generation<\/strong>: Acquiring qualified leads for sales<\/li>\n<\/ul>\n<h4><\/h4>\n<h4><strong>&ldquo;Geberit has proven that even a B2B company can successfully operate in the B2C sector.&rdquo;<\/strong><br>\n<cite>Diego Moresi, Manager Media &amp; Campaign Analytics, Geberit International AG<\/cite><\/h4>\n<h2>Measures<\/h2>\n<p>Geberit has developed a comprehensive digital marketing strategy to gain a foothold in the B2C sector. By using programmatic advertising, paid search, and social media, supported by the Google Marketing Platform, the company was able to reach a broad target group. An important component is the funnel approach, which accompanies the customer throughout the entire customer journey.  <\/p>\n<p>Collaboration with external agencies like e-dialog enables Geberit to benefit from additional expertise and expand internal capabilities. The focus is on specific use cases and the use of first-party data for personalized communication. <\/p>\n<p>A test-and-learn mentality and creative campaigns such as the &ldquo;Handbutt Campaign&rdquo; complete the strategy. Through this multifaceted and targeted approach, Geberit successfully gained a foothold in the B2C sector and generated valuable leads. <\/p>\n<h2>Results<\/h2>\n<p>Through a data-driven, cross-channel, and innovative marketing strategy, the company has succeeded in mastering the challenges of B2C marketing and generating valuable leads. Geberit&rsquo;s approach can serve as a model for other companies looking to expand their marketing activities to end customers. <\/p>\n<ul>\n<li><strong>Successful lead generation<\/strong>: Acquiring qualified leads in a complex industry<\/li>\n<li><strong>Strengthening brand awareness<\/strong>: Increasing visibility among end consumers<\/li>\n<li><strong>Innovative campaigns<\/strong>: Developing successful and attention-grabbing marketing measures<\/li>\n<li><strong>Building internal expertise<\/strong>: Strengthening digital marketing competencies within the company<\/li>\n<\/ul>\n<h3>+ Leads<\/h3>\n<p>qualified leads<\/p>\n<h3>+ Branding<\/h3>\n<p>Brand strengthening<\/p>\n","protected":false},"featured_media":13844,"template":"success-story-old.php","meta":{"_acf_changed":false},"categories":[446],"channel":[452,455,457],"country":[470],"goal":[460,464],"industry":[471],"c-year":[12],"class_list":["post-13897","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-campaigns","channel-display","channel-search","channel-social","country-switzerland","goal-brand-awareness","goal-lead-gen","industry-b2b","c-year-12"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Geberit: B2C Leads in a B2B Environment | e-dialog<\/title>\n<meta name=\"description\" content=\"\u2713 How Geberit generates B2C leads in a B2B environment with data-driven digital marketing: Branding, qualified leads &amp; 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