{"id":13902,"date":"2024-05-23T00:00:00","date_gmt":"2024-05-23T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/how-swiss-mobiliar-increased-the-conversion-rate-with-an-attention-based-bidding-algorithm\/"},"modified":"2026-02-26T20:04:25","modified_gmt":"2026-02-26T20:04:25","slug":"how-swiss-mobiliar-increased-the-conversion-rate-with-an-attention-based-bidding-algorithm","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/how-swiss-mobiliar-increased-the-conversion-rate-with-an-attention-based-bidding-algorithm\/","title":{"rendered":"How Swiss Mobiliar Increased the Conversion Rate with an Attention-Based Bidding Algorithm"},"content":{"rendered":"<p><style>\/*! elementor - v3.21.0 - 22-05-2024 *\/<br \/>.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]&gt;a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style>\n<\/p>\n<h2>Challenge<\/h2>\n<p>Swiss Mobiliar, an insurance company, had built a strong online presence using the Display &amp; Video 360 algorithm to maximize visibility.<\/p>\n<p>Together with e-dialog, they challenged the standard algorithm with a custom bidding algorithm that considered more aspects. The goal was to increase website traffic and soft conversions. <\/p>\n<div id=\"highlight-text-block_28ebb555c10cd971cc2a62768ba564f5\" class=\"highlight-text block block--highlight-text\" data-title=\"\">\n  <div class=\"highlight-text__content content\">\n    <svg class=\"content__decoration\" width=\"292\" height=\"292\" viewbox=\"0 0 292 292\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <circle cx=\"146\" cy=\"146\" r=\"113.5\" stroke=\"#FBC105\" stroke-width=\"65\"><\/circle>\n    <\/svg>\n    <h3 class=\"content__hl\">Thanks to Attention-Based Bidding, we have made the most of our advertising spend while significantly increasing the quality of our website traffic. This is a revolutionary solution that takes our campaigns to a new level! <\/h3>          <div class=\"content__text\"><p><cite>Dominique Perrinjaquet, Campaign Manager, Swiss Mobiliar<\/cite><\/p>\n<\/div>\n              <svg class=\"content__question-mark\" width=\"40\" height=\"38\" viewbox=\"0 0 40 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M35.216 0.968261C38.0873 5.66466 39.523 10.4034 39.523 15.1844C39.523 19.4154 38.4673 23.456 36.3561 27.3062C34.2026 31.1987 31.099 34.7527 27.0454 37.9683L22.1684 34.9854C21.7462 34.7316 21.4506 34.4142 21.2817 34.0334C21.1128 33.695 21.0283 33.3565 21.0283 33.018C21.0283 32.6372 21.1128 32.2776 21.2817 31.9391C21.4506 31.6006 21.6406 31.3045 21.8517 31.0506C22.4007 30.4159 22.9918 29.6755 23.6252 28.8293C24.2163 27.9831 24.7653 27.0523 25.272 26.0369C25.7787 25.0637 26.2009 23.9848 26.5387 22.8002C26.8765 21.6155 27.0454 20.3462 27.0454 18.9923C27.0454 17.5537 26.8132 16.0094 26.3487 14.3593C25.8842 12.7516 25.1031 11.0592 24.0052 9.28215C23.6252 8.68982 23.4352 8.09748 23.4352 7.50514C23.4352 6.15123 24.1952 5.19925 25.7153 4.64922L35.216 0.968261ZM14.1879 0.96826C17.0592 5.66466 18.4948 10.4034 18.4948 15.1844C18.4948 19.4154 17.4392 23.456 15.3279 27.3062C13.1745 31.1987 10.0709 34.7527 6.0173 37.9683L1.1403 34.9854C0.718045 34.7316 0.42247 34.4142 0.253567 34.0334C0.0846676 33.695 0.000221656 33.3565 0.000221685 33.018C0.000221718 32.6372 0.0846677 32.2776 0.253567 31.9391C0.422471 31.6006 0.612485 31.3044 0.823613 31.0506C1.37254 30.4159 1.96369 29.6755 2.59707 28.8293C3.18822 27.9831 3.73715 27.0523 4.24385 26.0369C4.75055 25.0637 5.1728 23.9848 5.5106 22.8002C5.8484 21.6155 6.01731 20.3462 6.01731 18.9923C6.01731 17.5537 5.78507 16.0094 5.32059 14.3593C4.85611 12.7516 4.07495 11.0592 2.9771 9.28215C2.59707 8.68982 2.40706 8.09748 2.40706 7.50514C2.40706 6.15122 3.16711 5.19925 4.68722 4.64922L14.1879 0.96826Z\" fill=\"#2A6CD0\"><\/path>\n      <\/svg>\n      <\/div>\n<\/div><div id=\"basic-content-block_39414b9f5755fc77de83b0805bab3cc6\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Measures<\/h2>\n<p>While the standard algorithm (maximizing visibility) ensured that users actually saw the ad, the Attention-Based Bidding algorithm considered two aspects: the time a user spent on screen and the type of device they used. Depending on the device, the user received the appropriate ad format. In addition, the algorithm favored users who spent more time on screen. Mobiliar compared the two algorithms in an A\/B test (October to December 2023).   <\/p>\n<h2>Results<\/h2>\n<p>The test showed that the Attention-Based Bidding algorithm led to significantly more conversions (page visits and soft conversions) at a lower price compared to the standard algorithm.<\/p>\n<p>The viewability rate dropped to 65% compared to the 88% achieved by maximizing visibility. The test showed that the Attention-Based Bidding algorithm was much more effective at generating website traffic. Mobiliar looks forward to testing the algorithm in an always-on campaign for various ad formats.  <\/p>\n  <\/div>\n<\/div>  <div id=\"kpi-large-block_dfaa9cc8bb1a0cd57879a6511d1f167b\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#plus\"><\/use>\n                <\/svg>\n                            <span data-count=\"36\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">higher conversion rate than the standard algorithm<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-down-right\"><\/use>\n                <\/svg>\n                            <span data-count=\"27\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">CPA (Cost per Action)<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-down-right\"><\/use>\n                <\/svg>\n                            <span data-count=\"22\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">CPC (Cost per Click)<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n","protected":false},"featured_media":13844,"template":"success-story-old.php","meta":{"_acf_changed":false},"categories":[446],"channel":[452,457],"country":[470],"goal":[466],"industry":[478],"c-year":[47],"class_list":["post-13902","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-campaigns","channel-display","channel-social","country-switzerland","goal-performance-marketing","industry-insurance","c-year-47"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobiliar Attention Bidding Increases Conversion | e-dialog<\/title>\n<meta name=\"description\" content=\"How Swiss Mobiliar Increased Conversions with Attention-Based Bidding \u2014 More Traffic, Lower Costs. 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