{"id":13914,"date":"2023-06-01T00:00:00","date_gmt":"2023-06-01T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/revenue-boost-and-media-efficiency-for-vbw-through-creative-optimization\/"},"modified":"2026-02-26T20:05:31","modified_gmt":"2026-02-26T20:05:31","slug":"revenue-boost-and-media-efficiency-for-vbw-through-creative-optimization","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/revenue-boost-and-media-efficiency-for-vbw-through-creative-optimization\/","title":{"rendered":"Revenue Boost and Media Efficiency for VBW Through Creative Optimization"},"content":{"rendered":"<p><style>\/*! elementor - v3.13.2 - 11-05-2023 *\/<br \/>.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style>\n<\/p>\n<h2>Challenge<\/h2>\n<p>Vereinigte B&uuml;hnen Wien wanted to promote their current musical production Miss Saigon through display banners. Due to the COVID-19 pandemic, the show&rsquo;s premiere had to be postponed multiple times. <\/p>\n<h2>Goals<\/h2>\n<ul>\n<li>Increase Ticket Sales<\/li>\n<li>Awareness that on-site performances are available again<\/li>\n<\/ul>\n<h2>Measures<\/h2>\n<p>Changing the CTA in the banners to &ldquo;Experience live now&rdquo; instead of &ldquo;Secure tickets now&rdquo; to communicate more clearly that the show is already running and increase the urgency of ticket purchases &rarr; A\/B test of CTA texts.<\/p>\n<p><style>\/*! elementor - v3.13.2 - 11-05-2023 *\/<br \/>.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\n<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/case-study-vbw-werbemittel.jpg\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/case-study-vbw-werbemittel.jpg 650w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/case-study-vbw-werbemittel-300x300.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/case-study-vbw-werbemittel-150x150.jpg 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/case-study-vbw-werbemittel.jpg 630w\" alt=\"Case Study - VBW - Creatives\" width=\"650\" height=\"650\"><\/p>\n<h2>Results<\/h2>\n<p>The banners with the CTA &ldquo;Experience live now&rdquo; resulted in a significantly higher CTR. More users visited the production&rsquo;s landing page. Furthermore, this wording achieved higher conversion rates for ticket sales as well as lower costs per transaction.  <\/p>\n  <div id=\"kpi-large-block_341f756fc70f66db133f6881c0dbe296\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"34.3\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Transactions<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"30.5\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Click-through rate<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-down-right\"><\/use>\n                <\/svg>\n                            <span data-count=\"18.6\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">CPA<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n<div id=\"basic-content-block_abe00956d1c020c69e1070181d48044e\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>Photo credit: Photo by Vlah Dumitru on Unsplash<\/p>\n  <\/div>\n<\/div>","protected":false},"featured_media":13844,"template":"success-story-old.php","meta":{"_acf_changed":false},"categories":[447,450],"channel":[452],"country":[469],"goal":[461,465,466],"industry":[477],"c-year":[48],"class_list":["post-13914","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-creatives","category-technology","channel-display","country-austria","goal-optimize-creatives","goal-optimize-marketing-budgets","goal-performance-marketing","industry-tourism","c-year-48"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>VBW: CTA Optimization Increases Ticket Sales | e-dialog<\/title>\n<meta name=\"description\" content=\"e-dialog strengthened VBW (Theater an der Wien, Raimund, Ronacher): CTA test &quot;Experience live now&quot; increased CTR and ticket sales, reduced CPA. Contact us now\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/success-story\/revenue-boost-and-media-efficiency-for-vbw-through-creative-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revenue Boost and Media Efficiency for VBW Through Creative Optimization\" \/>\n<meta property=\"og:description\" content=\"e-dialog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/success-story\/revenue-boost-and-media-efficiency-for-vbw-through-creative-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T20:05:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png\" \/>\n\t<meta property=\"og:image:width\" content=\"920\" \/>\n\t<meta property=\"og:image:height\" content=\"713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/revenue-boost-and-media-efficiency-for-vbw-through-creative-optimization\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/revenue-boost-and-media-efficiency-for-vbw-through-creative-optimization\\\/\",\"name\":\"VBW: CTA Optimization Increases Ticket Sales | e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/revenue-boost-and-media-efficiency-for-vbw-through-creative-optimization\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/revenue-boost-and-media-efficiency-for-vbw-through-creative-optimization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/mobiliar-outage-tracker.png\",\"datePublished\":\"2023-06-01T00:00:00+00:00\",\"dateModified\":\"2026-02-26T20:05:31+00:00\",\"description\":\"e-dialog strengthened VBW (Theater an der Wien, Raimund, Ronacher): CTA test \\\"Experience live now\\\" increased CTR and ticket sales, reduced CPA. 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