{"id":13918,"date":"2023-05-26T00:00:00","date_gmt":"2023-05-26T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/vbw-maximizes-conversions-and-reach-with-optimized-targeting-in-dv360\/"},"modified":"2026-02-26T20:05:53","modified_gmt":"2026-02-26T20:05:53","slug":"vbw-maximizes-conversions-and-reach-with-optimized-targeting-in-dv360","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/vbw-maximizes-conversions-and-reach-with-optimized-targeting-in-dv360\/","title":{"rendered":"VBW maximizes conversions and reach with optimized targeting in DV360"},"content":{"rendered":"<h2>Challenge<\/h2>\n<p>The Vereinigte B&uuml;hnen Wien wanted to promote their musical productions &ldquo;Cats&rdquo; and &ldquo;Miss Saigon&rdquo; with display banners.<\/p>\n<p><style>\/*! elementor - v3.13.2 - 11-05-2023 *\/<br \/>.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\n<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/case-study-vbw-targeting.jpg\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/case-study-vbw-targeting.jpg 650w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/case-study-vbw-targeting-300x300.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/case-study-vbw-targeting-150x150.jpg 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/case-study-vbw-targeting.jpg 630w\" alt=\"Case Study - VBW - Targeting\" width=\"650\" height=\"650\"><\/p>\n<h2>Goals<\/h2>\n<ul>\n<li>Higher awareness for current and upcoming productions<\/li>\n<li>Increase ticket sales<\/li>\n<\/ul>\n<h2>Measures<\/h2>\n<p>Testing various targeting options in DV360 to find the best audience for musicals. Whitelisting (targeting specific sites &ndash; e.g., weather, cinema, and leisure portals) vs. Open Inventory (targeting specific interests and custom affinities). <\/p>\n<h2>Results<\/h2>\n<p>The <strong>Open Inventory campaign<\/strong>, where banners were shown to users with specific interests and individual affinities, led to higher conversions. Additionally, more people were reached with less media budget. <\/p>\n  <div id=\"kpi-large-block_29eaea0d62ce45756bde2fa978073be4\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"163\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Impressions<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"94\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Transactions<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-down-right\"><\/use>\n                <\/svg>\n                            <span data-count=\"62.7\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">CPM<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-down-right\"><\/use>\n                <\/svg>\n                            <span data-count=\"2\"><\/span>\n                              <span>49.4<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">CPA<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n<div id=\"basic-content-block_ad6c7d3177dda94fb4634f7e1b605188\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>Photo credit: Photo by Ahmad Odeh on Unsplash<\/p>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Challenge The Vereinigte B&uuml;hnen Wien wanted to promote their musical productions &ldquo;Cats&rdquo; and &ldquo;Miss Saigon&rdquo; with display banners. Goals Higher awareness for current and upcoming productions Increase ticket sales Measures Testing various targeting options in DV360 to find the best audience for musicals. Whitelisting (targeting specific sites &ndash; e.g., weather, cinema, and leisure portals) vs. [&hellip;]<\/p>\n","protected":false},"featured_media":13844,"template":"success-story-old.php","meta":{"_acf_changed":false},"categories":[447,450],"channel":[452],"country":[469],"goal":[460,466,462],"industry":[477],"c-year":[48],"class_list":["post-13918","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-creatives","category-technology","channel-display","country-austria","goal-brand-awareness","goal-performance-marketing","goal-personalize-the-customer-journey","industry-tourism","c-year-48"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>VBW: DV360 Targeting Boosts Ticket Sales | e-dialog<\/title>\n<meta name=\"description\" content=\"VBW increases reach &amp; conversions for &#039;Cats&#039; and &#039;Miss 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