{"id":13918,"date":"2023-05-26T00:00:00","date_gmt":"2023-05-26T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/vbw-maximizes-conversions-and-reach-with-optimized-targeting-in-dv360\/"},"modified":"2026-02-26T20:05:53","modified_gmt":"2026-02-26T20:05:53","slug":"vbw-maximizes-conversions-and-reach-with-optimized-targeting-in-dv360","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/vbw-maximizes-conversions-and-reach-with-optimized-targeting-in-dv360\/","title":{"rendered":"VBW maximizes conversions and reach with optimized targeting in DV360"},"content":{"rendered":"<h2>Challenge<\/h2>\n<p>The Vereinigte B&uuml;hnen Wien wanted to promote their musical productions &ldquo;Cats&rdquo; and &ldquo;Miss Saigon&rdquo; with display banners.<\/p>\n<p><style>\/*! elementor - v3.13.2 - 11-05-2023 *\/<br \/>.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\n<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/case-study-vbw-targeting.jpg\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/case-study-vbw-targeting.jpg 650w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/case-study-vbw-targeting-300x300.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/case-study-vbw-targeting-150x150.jpg 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/case-study-vbw-targeting.jpg 630w\" alt=\"Case Study - VBW - Targeting\" width=\"650\" height=\"650\"><\/p>\n<h2>Goals<\/h2>\n<ul>\n<li>Higher awareness for current and upcoming productions<\/li>\n<li>Increase ticket sales<\/li>\n<\/ul>\n<h2>Measures<\/h2>\n<p>Testing various targeting options in DV360 to find the best audience for musicals. Whitelisting (targeting specific sites &ndash; e.g., weather, cinema, and leisure portals) vs. Open Inventory (targeting specific interests and custom affinities). <\/p>\n<h2>Results<\/h2>\n<p>The <strong>Open Inventory campaign<\/strong>, where banners were shown to users with specific interests and individual affinities, led to higher conversions. Additionally, more people were reached with less media budget. <\/p>\n  <div id=\"kpi-large-block_29eaea0d62ce45756bde2fa978073be4\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"163\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Impressions<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"94\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Transactions<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-down-right\"><\/use>\n                <\/svg>\n                            <span data-count=\"62.7\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">CPM<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-down-right\"><\/use>\n                <\/svg>\n                            <span data-count=\"2\"><\/span>\n                              <span>49.4<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">CPA<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n<div id=\"basic-content-block_ad6c7d3177dda94fb4634f7e1b605188\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>Photo credit: Photo by Ahmad Odeh on Unsplash<\/p>\n  <\/div>\n<\/div>","protected":false},"featured_media":13844,"template":"success-story-old.php","meta":{"_acf_changed":false},"categories":[447,450],"channel":[452],"country":[469],"goal":[460,466,462],"industry":[477],"c-year":[48],"class_list":["post-13918","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-creatives","category-technology","channel-display","country-austria","goal-brand-awareness","goal-performance-marketing","goal-personalize-the-customer-journey","industry-tourism","c-year-48"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>VBW: DV360 Targeting Boosts Ticket Sales | e-dialog<\/title>\n<meta name=\"description\" content=\"VBW increases reach &amp; conversions for &#039;Cats&#039; and &#039;Miss Saigon&#039; with optimized DV360 targeting \u2013 more sales with less media budget.\" \/>\n<meta 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