{"id":13921,"date":"2024-01-30T00:00:00","date_gmt":"2024-01-30T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/more-control-and-efficiency-for-dooh-campaigns\/"},"modified":"2026-02-26T20:06:03","modified_gmt":"2026-02-26T20:06:03","slug":"more-control-and-efficiency-for-dooh-campaigns","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/more-control-and-efficiency-for-dooh-campaigns\/","title":{"rendered":"More control and efficiency for DOOH campaigns"},"content":{"rendered":"<h2>Challenge<\/h2>\n<p>Until now, pDOOH in the Austrian market was not truly integrated into the programmatic ecosystem, mainly due to the lack of integration of Austrian inventory into GMP and the challenges of measurement. This dynamic changed with the introduction of a new connector by the VIOOH exchange, which enables seamless integration of DOOH campaigns into the DV360 campaign setup. <\/p>\n<div id=\"highlight-text-block_4792a68e313c2ca5987f6efce3c1fd8b\" class=\"highlight-text block block--highlight-text\" data-title=\"\">\n  <div class=\"highlight-text__content content\">\n    <svg class=\"content__decoration\" width=\"292\" height=\"292\" viewbox=\"0 0 292 292\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <circle cx=\"146\" cy=\"146\" r=\"113.5\" stroke=\"#FBC105\" stroke-width=\"65\"><\/circle>\n    <\/svg>\n    <h3 class=\"content__hl\">In Austria, we pioneered the first pDOOH campaign for Gewista inventory via DV360. We are proud to have taken this groundbreaking step while also supporting regional commerce. <\/h3>          <div class=\"content__text\"><p><cite>Iris Handlsberger, Director Media Consulting &amp; Campaign Strategy, e-dialog<\/cite><\/p>\n<\/div>\n              <svg class=\"content__question-mark\" width=\"40\" height=\"38\" viewbox=\"0 0 40 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M35.216 0.968261C38.0873 5.66466 39.523 10.4034 39.523 15.1844C39.523 19.4154 38.4673 23.456 36.3561 27.3062C34.2026 31.1987 31.099 34.7527 27.0454 37.9683L22.1684 34.9854C21.7462 34.7316 21.4506 34.4142 21.2817 34.0334C21.1128 33.695 21.0283 33.3565 21.0283 33.018C21.0283 32.6372 21.1128 32.2776 21.2817 31.9391C21.4506 31.6006 21.6406 31.3045 21.8517 31.0506C22.4007 30.4159 22.9918 29.6755 23.6252 28.8293C24.2163 27.9831 24.7653 27.0523 25.272 26.0369C25.7787 25.0637 26.2009 23.9848 26.5387 22.8002C26.8765 21.6155 27.0454 20.3462 27.0454 18.9923C27.0454 17.5537 26.8132 16.0094 26.3487 14.3593C25.8842 12.7516 25.1031 11.0592 24.0052 9.28215C23.6252 8.68982 23.4352 8.09748 23.4352 7.50514C23.4352 6.15123 24.1952 5.19925 25.7153 4.64922L35.216 0.968261ZM14.1879 0.96826C17.0592 5.66466 18.4948 10.4034 18.4948 15.1844C18.4948 19.4154 17.4392 23.456 15.3279 27.3062C13.1745 31.1987 10.0709 34.7527 6.0173 37.9683L1.1403 34.9854C0.718045 34.7316 0.42247 34.4142 0.253567 34.0334C0.0846676 33.695 0.000221656 33.3565 0.000221685 33.018C0.000221718 32.6372 0.0846677 32.2776 0.253567 31.9391C0.422471 31.6006 0.612485 31.3044 0.823613 31.0506C1.37254 30.4159 1.96369 29.6755 2.59707 28.8293C3.18822 27.9831 3.73715 27.0523 4.24385 26.0369C4.75055 25.0637 5.1728 23.9848 5.5106 22.8002C5.8484 21.6155 6.01731 20.3462 6.01731 18.9923C6.01731 17.5537 5.78507 16.0094 5.32059 14.3593C4.85611 12.7516 4.07495 11.0592 2.9771 9.28215C2.59707 8.68982 2.40706 8.09748 2.40706 7.50514C2.40706 6.15122 3.16711 5.19925 4.68722 4.64922L14.1879 0.96826Z\" fill=\"#2A6CD0\"><\/path>\n      <\/svg>\n      <\/div>\n<\/div><div id=\"basic-content-block_6d69b9dc428430a467855fa649444544\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Measures<\/h2>\n<p>For a comprehensive view of the entire funnel and improved usability of pDOOH campaigns, seamless connectivity to DV360 has long been a priority. The functionality was thoroughly tested ahead of the official launch of the Christmas campaign for an Austrian client representing over 138,000 businesses in Vienna. &lt;\/p<br>\n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/img_9131-c-e-dialog-scaled.jpg\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/img_9131-c-e-dialog-scaled.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/img_9131-c-e-dialog-scaled.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/img_9131-c-e-dialog-scaled.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/img_9131-c-e-dialog-scaled.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/img_9131-c-e-dialog-scaled.jpg 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/img_9131-c-e-dialog-scaled.jpg 655w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/img_9131-c-e-dialog-scaled.jpg 653w\" alt=\"\" width=\"800\" height=\"770\"><\/p>\n<h2>Results<\/h2>\n<p>The seamless integration of inventory via VIOOH into DV360 not only enables smooth incorporation of pDOOH campaigns into the setup, but also ensures near real-time data reporting as soon as the campaign starts (with a 24-hour delay). In addition, this integration is the only method that guarantees proof of playout (compared to other DSPs that enable pDOOH buying), which simplifies cost tracking and provides better control over settings such as duration and budget. <\/p>\n  <\/div>\n<\/div>  <div id=\"kpi-large-block_d32b89bf56b00a66eb8a9c9134e58b6b\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"1.49\"><\/span>\n                              <span>million<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">people reached in Vienna (AT)<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"258\"><\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Digital billboards booked<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"3\"><\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">different creative formats<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n","protected":false},"featured_media":13844,"template":"success-story-old.php","meta":{"_acf_changed":false},"categories":[446],"channel":[452],"country":[469],"goal":[460],"industry":[474],"c-year":[47],"class_list":["post-13921","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-campaigns","channel-display","country-austria","goal-brand-awareness","industry-retail","c-year-47"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>More control &amp; efficiency for pDOOH | e-dialog<\/title>\n<meta name=\"description\" content=\"pDOOH with VIOOH &amp; DV360: More control, real-time reporting, and proof of playout for DOOH campaigns in Austria. 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