{"id":13932,"date":"2022-01-24T00:00:00","date_gmt":"2022-01-24T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\/"},"modified":"2026-02-26T20:46:03","modified_gmt":"2026-02-26T20:46:03","slug":"e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\/","title":{"rendered":"e-dialog achieves a 75% response rate with a lead nurturing form on the newsletter thank-you page"},"content":{"rendered":"<h2>Goals<\/h2>\n<ul>\n<li>High completion rate of the lead nurturing form<\/li>\n<li>Increase in newsletter sign-ups<\/li>\n<li>Newsletter personalisation<\/li>\n<\/ul>\n<div id=\"highlight-text-block_b79db2794e1d5dd842fa865d2e77a15e\" class=\"highlight-text block block--highlight-text\" data-title=\"\">\n  <div class=\"highlight-text__content content\">\n    <svg class=\"content__decoration\" width=\"292\" height=\"292\" viewbox=\"0 0 292 292\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <circle cx=\"146\" cy=\"146\" r=\"113.5\" stroke=\"#FBC105\" stroke-width=\"65\"><\/circle>\n    <\/svg>\n    <h3 class=\"content__hl\">Lead nurturing is a frequently underestimated tool that can be used in particular to strengthen your first-party data. Users want relevant content delivered to them at the right time, in the right channel, with the right message. They are often quite willing to disclose additional information about themselves in order to receive personalised content. You simply need to clearly communicate the benefits of providing additional information and give them the opportunity to do so at the right point.   <\/h3>          <div class=\"content__text\"><p><cite>Mariella Giraldo, Consultant, Conversion Optimisation, User Experience &amp; Email Marketing<\/cite><\/p>\n<\/div>\n          <\/div>\n<\/div><div id=\"basic-content-block_9c857068757973e7d0edbbed015e8c70\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-Danke-Seite-1024x543.png\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-Danke-Seite-1024x543.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-Danke-Seite-300x159.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-Danke-Seite-768x407.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-Danke-Seite.png 1325w\" alt=\"\" width=\"800\" height=\"424\"><figcaption>Lead nurturing form on the thank-you page of the e-dialog newsletter sign-up process<\/figcaption><\/figure>\n<h2>Measures<\/h2>\n<p>A lead nurturing form was placed on the thank-you page of the e-dialog newsletter sign-up process. In this form, users were informed that you would like to address them personally. However, to enable this, additional information would be required. The &ldquo;Email&rdquo; field was already pre-filled for users, so they could complete and submit the form with just a few clicks.   <\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Untitled-design-8-1024x539.png\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Untitled-design-8-1024x539.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Untitled-design-8-300x158.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Untitled-design-8-768x404.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Untitled-design-8.png 1140w\" alt=\"\" width=\"800\" height=\"421\"><figcaption>e-dialog newsletter sign-up process with lead nurturing form on the thank-you page<\/figcaption><\/figure>\n<h2>Results<\/h2>\n<p>75% of users who complete the newsletter sign-up process fill out the lead nurturing form on the thank-you page. Newsletter sign-ups were kept steady over the same period, while newsletter personalisation was improved. <\/p>\n  <\/div>\n<\/div>  <div id=\"kpi-large-block_4a29e8ce110ffbb21406fface844050c\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"75\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Response rate<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n<div id=\"basic-content-block_8c3767f82fdc9011c41623b0ef7ad3ce\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>Steady sign-ups<\/p>\n  <\/div>\n<\/div>","protected":false},"featured_media":13844,"template":"success-story-old.php","meta":{"_acf_changed":false},"categories":[446],"channel":[454,459],"country":[469],"goal":[464,462],"industry":[471],"c-year":[62],"class_list":["post-13932","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-campaigns","channel-email","channel-web","country-austria","goal-lead-gen","goal-personalize-the-customer-journey","industry-b2b","c-year-62"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lead nurturing: 75% response rate | e-dialog<\/title>\n<meta name=\"description\" content=\"Lead nurturing on the thank-you page: 75% response rate \u2013 more newsletter personalisation with sign-ups remaining steady. e-dialog: Data-Driven Advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/success-story\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e-dialog achieves a 75% response rate with a lead nurturing form on the newsletter thank-you page\" \/>\n<meta property=\"og:description\" content=\"e-dialog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/success-story\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T20:46:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png\" \/>\n\t<meta property=\"og:image:width\" content=\"920\" \/>\n\t<meta property=\"og:image:height\" content=\"713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\\\/\",\"name\":\"Lead nurturing: 75% response rate | e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/mobiliar-outage-tracker.png\",\"datePublished\":\"2022-01-24T00:00:00+00:00\",\"dateModified\":\"2026-02-26T20:46:03+00:00\",\"description\":\"Lead nurturing on the thank-you page: 75% response rate \u2013 more newsletter personalisation with sign-ups remaining steady. e-dialog: Data-Driven Advertising.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\\\/#primaryimage\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/mobiliar-outage-tracker.png\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/mobiliar-outage-tracker.png\",\"width\":920,\"height\":713,\"caption\":\"|die Mobiliar Success Story Outage Tracker\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"e-dialog achieves a 75% response rate with a lead nurturing form on the newsletter thank-you page\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"name\":\"e-dialog\",\"description\":\"Data-driven Marketing &amp; Strategie\",\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\",\"name\":\"e-dialog\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"e-dialog\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/edialog.group\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/e-dialog-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/e_dialog\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@e_dialog\"],\"description\":\"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.\",\"email\":\"kontakt@e-dialog.group\",\"telephone\":\"+43 1 309 09 09\",\"legalName\":\"e-dialog GmbH\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Lead nurturing: 75% response rate | e-dialog","description":"Lead nurturing on the thank-you page: 75% response rate \u2013 more newsletter personalisation with sign-ups remaining steady. e-dialog: Data-Driven Advertising.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e-dialog.group\/en\/success-story\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\/","og_locale":"en_US","og_type":"article","og_title":"e-dialog achieves a 75% response rate with a lead nurturing form on the newsletter thank-you page","og_description":"e-dialog","og_url":"https:\/\/e-dialog.group\/en\/success-story\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\/","og_site_name":"e-dialog","article_publisher":"https:\/\/www.facebook.com\/edialog.group","article_modified_time":"2026-02-26T20:46:03+00:00","og_image":[{"width":920,"height":713,"url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/e-dialog.group\/en\/success-story\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\/","url":"https:\/\/e-dialog.group\/en\/success-story\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\/","name":"Lead nurturing: 75% response rate | e-dialog","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e-dialog.group\/en\/success-story\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\/#primaryimage"},"image":{"@id":"https:\/\/e-dialog.group\/en\/success-story\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png","datePublished":"2022-01-24T00:00:00+00:00","dateModified":"2026-02-26T20:46:03+00:00","description":"Lead nurturing on the thank-you page: 75% response rate \u2013 more newsletter personalisation with sign-ups remaining steady. e-dialog: Data-Driven Advertising.","breadcrumb":{"@id":"https:\/\/e-dialog.group\/en\/success-story\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e-dialog.group\/en\/success-story\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/success-story\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\/#primaryimage","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png","width":920,"height":713,"caption":"|die Mobiliar Success Story Outage Tracker"},{"@type":"BreadcrumbList","@id":"https:\/\/e-dialog.group\/en\/success-story\/e-dialog-achieves-a-75-response-rate-with-a-lead-nurturing-form-on-the-newsletter-thank-you-page\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/e-dialog.group\/en\/"},{"@type":"ListItem","position":2,"name":"e-dialog achieves a 75% response rate with a lead nurturing form on the newsletter thank-you page"}]},{"@type":"WebSite","@id":"https:\/\/e-dialog.group\/en\/#website","url":"https:\/\/e-dialog.group\/en\/","name":"e-dialog","description":"Data-driven Marketing &amp; Strategie","publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e-dialog.group\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/e-dialog.group\/en\/#organization","name":"e-dialog","url":"https:\/\/e-dialog.group\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","width":1,"height":1,"caption":"e-dialog"},"image":{"@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/edialog.group","https:\/\/www.linkedin.com\/company\/e-dialog-gmbh\/","https:\/\/www.instagram.com\/e_dialog\/","https:\/\/www.tiktok.com\/@e_dialog"],"description":"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.","email":"kontakt@e-dialog.group","telephone":"+43 1 309 09 09","legalName":"e-dialog GmbH"}]}},"_links":{"self":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/success-story\/13932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/success-story"}],"about":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/types\/success-story"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media\/13844"}],"wp:attachment":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media?parent=13932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/categories?post=13932"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/channel?post=13932"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/country?post=13932"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/goal?post=13932"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/industry?post=13932"},{"taxonomy":"c-year","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/c-year?post=13932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}