{"id":13958,"date":"2022-01-21T00:00:00","date_gmt":"2022-01-21T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/sunrise-business-increases-online-revenue-with-an-always-on-full-funnel-approach\/"},"modified":"2026-02-26T20:46:35","modified_gmt":"2026-02-26T20:46:35","slug":"sunrise-business-increases-online-revenue-with-an-always-on-full-funnel-approach","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/sunrise-business-increases-online-revenue-with-an-always-on-full-funnel-approach\/","title":{"rendered":"Sunrise Business Increases Online Revenue with an Always-On Full-Funnel Approach"},"content":{"rendered":"<h2>Goals<\/h2>\n<ul>\n<li>Optimization of B2B Marketing Strategy<\/li>\n<li>Visibility &amp; Targeting<\/li>\n<li>Personalization of Audience Engagement<\/li>\n<li>Generate and Leverage Insights from Campaigns<\/li>\n<\/ul>\n<div id=\"highlight-text-block_6906f131fc79545a8876c386aad3afbf\" class=\"highlight-text block block--highlight-text\" data-title=\"\">\n  <div class=\"highlight-text__content content\">\n    <svg class=\"content__decoration\" width=\"292\" height=\"292\" viewbox=\"0 0 292 292\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <circle cx=\"146\" cy=\"146\" r=\"113.5\" stroke=\"#FBC105\" stroke-width=\"65\"><\/circle>\n    <\/svg>\n    <h3 class=\"content__hl\">e-dialog has brought transparency and a significant performance improvement to our marketing activities and enabled a clear overview of our next steps.<\/h3>          <div class=\"content__text\"><p><cite>Philipp Leuenberger, Head of B2B Digital Management<\/cite><\/p>\n<\/div>\n          <\/div>\n<\/div><div id=\"basic-content-block_382fd4257a1fddcb825907ed9120a566\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Strategy<\/h2>\n<p>e-dialog developed a consistently integrated data-driven advertising strategy for Sunrise Business (formerly UPC Switzerland) that enabled precise targeting and increased visibility. Additionally, we designed a Data Driven Dynamic Creative (DDC) setup to personalize the way Sunrise Business engages their relevant audiences. <\/p>\n<h2>Measures<\/h2>\n<p>To transition from numerous peak campaigns to an <strong>always-on approach<\/strong> that ensures permanent visibility and consistent data flow, a strategy workshop was conducted with all Sunrise stakeholders to define the relevant channels and specify the associated KPIs.<\/p>\n<p>The <strong>full-funnel strategy<\/strong> included programmatic advertising and social media advertising to create awareness and increase engagement. At the core of this strategy was the conception and creation of a dynamic creative template for <strong>personalized engagement<\/strong> of relevant audiences.<br>\nThrough the implementation of a thorough <strong>tracking setup<\/strong> and the use of GA360, precise monitoring of jointly defined goals was possible, visualized through the creation of a Data Studio dashboard for generating and implementing insights in real time. <\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/upc-full-funnel-case.jpg\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/upc-full-funnel-case.jpg 898w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/upc-full-funnel-case-300x156.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/upc-full-funnel-case-768x399.jpg 768w\" alt=\"\" width=\"800\" height=\"416\"><figcaption>With one template, all topics, all audiences, and all funnel stages could be covered dynamically. In total, over 1,000 ad variations were created. <\/figcaption><\/figure>\n<h2>Results<\/h2>\n<p>Thanks to permanent <strong>visibility<\/strong> and continuous <strong>optimization<\/strong> of the campaign, online revenue increased by 40%, while cost-per-click was reduced by 70%. Due to the dynamic nature of the creatives and the <strong>personalized messages<\/strong>, CTR increased by 139%. <\/p>\n  <\/div>\n<\/div>  <div id=\"kpi-large-block_191390f9a32bcbea196b13f8301ce5f2\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"40\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Online Revenue<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"139\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">CTR<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-down-right\"><\/use>\n                <\/svg>\n                            <span data-count=\"70\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">CPC<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n","protected":false},"featured_media":13844,"template":"success-story-old.php","meta":{"_acf_changed":false},"categories":[445,446],"channel":[455],"country":[470],"goal":[466],"industry":[471],"c-year":[62],"class_list":["post-13958","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-search","country-switzerland","goal-performance-marketing","industry-b2b","c-year-62"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sunrise Business B2B: Always-On Full-Funnel | e-dialog<\/title>\n<meta name=\"description\" content=\"Sunrise Business: Always-On Full-Funnel for B2B - +40% online revenue, -70% CPC, +139% CTR through data-driven dynamic creatives. Request consultation now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/success-story\/sunrise-business-increases-online-revenue-with-an-always-on-full-funnel-approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sunrise Business Increases Online Revenue with an Always-On Full-Funnel Approach\" \/>\n<meta property=\"og:description\" content=\"e-dialog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/success-story\/sunrise-business-increases-online-revenue-with-an-always-on-full-funnel-approach\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T20:46:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png\" \/>\n\t<meta property=\"og:image:width\" content=\"920\" \/>\n\t<meta property=\"og:image:height\" content=\"713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/sunrise-business-increases-online-revenue-with-an-always-on-full-funnel-approach\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/sunrise-business-increases-online-revenue-with-an-always-on-full-funnel-approach\\\/\",\"name\":\"Sunrise Business B2B: Always-On Full-Funnel | e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/sunrise-business-increases-online-revenue-with-an-always-on-full-funnel-approach\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/sunrise-business-increases-online-revenue-with-an-always-on-full-funnel-approach\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/mobiliar-outage-tracker.png\",\"datePublished\":\"2022-01-21T00:00:00+00:00\",\"dateModified\":\"2026-02-26T20:46:35+00:00\",\"description\":\"Sunrise Business: Always-On Full-Funnel for B2B - +40% online revenue, -70% CPC, +139% CTR through data-driven dynamic creatives. 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