{"id":13966,"date":"2021-03-04T00:00:00","date_gmt":"2021-03-04T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/buy-local-campaign-for-sport-2000\/"},"modified":"2026-02-27T11:07:18","modified_gmt":"2026-02-27T11:07:18","slug":"buy-local-campaign-for-sport-2000","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/buy-local-campaign-for-sport-2000\/","title":{"rendered":"Buy Local campaign for SPORT 2000"},"content":{"rendered":"<h2>Goals<\/h2>\n<ul>\n<li>Awareness for brick-and-mortar retail<\/li>\n<li>Promotion of the newly launched online shop<\/li>\n<\/ul>\n<div id=\"highlight-text-block_5e984a61895414fc2adc95263383a097\" class=\"highlight-text block block--highlight-text\" data-title=\"\">\n  <div class=\"highlight-text__content content\">\n    <svg class=\"content__decoration\" width=\"292\" height=\"292\" viewbox=\"0 0 292 292\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <circle cx=\"146\" cy=\"146\" r=\"113.5\" stroke=\"#FBC105\" stroke-width=\"65\"><\/circle>\n    <\/svg>\n    <h3 class=\"content__hl\">The results&mdash;over 87% viewability and a high number of website conversions (sessions), as well as product enquiries and purchases&mdash;are impressive.<\/h3>          <div class=\"content__text\"><p><cite>Iris Handlsberger, Head of Programmatic at e-dialog<\/cite><\/p>\n<\/div>\n              <svg class=\"content__question-mark\" width=\"40\" height=\"38\" viewbox=\"0 0 40 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M35.216 0.968261C38.0873 5.66466 39.523 10.4034 39.523 15.1844C39.523 19.4154 38.4673 23.456 36.3561 27.3062C34.2026 31.1987 31.099 34.7527 27.0454 37.9683L22.1684 34.9854C21.7462 34.7316 21.4506 34.4142 21.2817 34.0334C21.1128 33.695 21.0283 33.3565 21.0283 33.018C21.0283 32.6372 21.1128 32.2776 21.2817 31.9391C21.4506 31.6006 21.6406 31.3045 21.8517 31.0506C22.4007 30.4159 22.9918 29.6755 23.6252 28.8293C24.2163 27.9831 24.7653 27.0523 25.272 26.0369C25.7787 25.0637 26.2009 23.9848 26.5387 22.8002C26.8765 21.6155 27.0454 20.3462 27.0454 18.9923C27.0454 17.5537 26.8132 16.0094 26.3487 14.3593C25.8842 12.7516 25.1031 11.0592 24.0052 9.28215C23.6252 8.68982 23.4352 8.09748 23.4352 7.50514C23.4352 6.15123 24.1952 5.19925 25.7153 4.64922L35.216 0.968261ZM14.1879 0.96826C17.0592 5.66466 18.4948 10.4034 18.4948 15.1844C18.4948 19.4154 17.4392 23.456 15.3279 27.3062C13.1745 31.1987 10.0709 34.7527 6.0173 37.9683L1.1403 34.9854C0.718045 34.7316 0.42247 34.4142 0.253567 34.0334C0.0846676 33.695 0.000221656 33.3565 0.000221685 33.018C0.000221718 32.6372 0.0846677 32.2776 0.253567 31.9391C0.422471 31.6006 0.612485 31.3044 0.823613 31.0506C1.37254 30.4159 1.96369 29.6755 2.59707 28.8293C3.18822 27.9831 3.73715 27.0523 4.24385 26.0369C4.75055 25.0637 5.1728 23.9848 5.5106 22.8002C5.8484 21.6155 6.01731 20.3462 6.01731 18.9923C6.01731 17.5537 5.78507 16.0094 5.32059 14.3593C4.85611 12.7516 4.07495 11.0592 2.9771 9.28215C2.59707 8.68982 2.40706 8.09748 2.40706 7.50514C2.40706 6.15122 3.16711 5.19925 4.68722 4.64922L14.1879 0.96826Z\" fill=\"#2A6CD0\"><\/path>\n      <\/svg>\n      <\/div>\n<\/div><div id=\"basic-content-block_a02a84f172d936fe309e3c6392d5a13f\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Measures<\/h2>\n<p>We created a template that could be used by all participating retailers. This resulted in 2 display ad sizes for 206 retailers and therefore over 400 creatives. Using Display &amp; Video 360 and dynamic creatives, sports enthusiasts were served a motif from the appropriate SPORT 2000 retailer near them. The link led directly to the respective retailer overview page in the SPORT 2000 online shop.   <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Sport-2000-Banner-300x600px-Kaprun.gif\" alt=\"Sport-2000-banner-300x600px-Kaprun\" width=\"300\" height=\"596\"><br>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Sport-2000-Banner-300x600px.gif\" alt=\"\" width=\"300\" height=\"600\"><br>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Sport-2000-Banner-300x250px.gif\" alt=\"\" width=\"300\" height=\"252\"><\/p>\n<h2>Results<\/h2>\n<p>SPORT 2000 was able to increase awareness of local retailers and additionally promote the newly created online shop accordingly, supporting retailers during the lockdown. Both viewability and website conversions increased thanks to the numerous creatives. <\/p>\n  <\/div>\n<\/div>  <div id=\"kpi-large-block_367b191aac965b5516328c63abe81e84\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"400\"><\/span>\n                              <span>Creatives<\/span>\n                          <\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"87\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Viewability<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n","protected":false},"featured_media":13844,"template":"success-story-old.php","meta":{"_acf_changed":false},"categories":[446],"channel":[452],"country":[469],"goal":[460],"industry":[474],"c-year":[65],"class_list":["post-13966","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-campaigns","channel-display","country-austria","goal-brand-awareness","industry-retail","c-year-65"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Buy Local campaign SPORT 2000 Austria | e-dialog<\/title>\n<meta name=\"description\" content=\"Buy Local campaign for SPORT 2000: visibility for local retailers &amp; new online shop \u2013 87%+ viewability and strong conversions. 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