{"id":13982,"date":"2020-03-26T00:00:00","date_gmt":"2020-03-26T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/magenta-high-impact-programmatic\/"},"modified":"2026-02-27T11:08:26","modified_gmt":"2026-02-27T11:08:26","slug":"magenta-high-impact-programmatic","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/magenta-high-impact-programmatic\/","title":{"rendered":"Magenta High Impact Programmatic"},"content":{"rendered":"<h2>Goals<\/h2>\n<ul>\n<li>Targeting existing Magenta customers based on their current contract<\/li>\n<li>Creating 100% relevant ads for users<\/li>\n<\/ul>\n<p>Datadriven advertising is gaining importance. We are glad that we can rely on e-dialog as an innovative partner who always delivers best results. <br><cite>Pia R&ouml;mer, Vice President Digital at Magenta Telekom<\/cite><\/p>\n<h2>Strategy<\/h2>\n<ul>\n<li>Programmatic delivery<\/li>\n<li>Audience Guaranteed Deals with 1st-party customer data<\/li>\n<li>Use of special formats, such as Mystery Ad via Yoc and Sidebar on kurier.at<\/li>\n<\/ul>\n<h2>Measures<\/h2>\n<p>Programmatic delivery via kurier.at and Yoc, combined with 1st-party data from existing customers, made it possible to display the advertisement for the internet offer to mobile customers and vice versa. This promoted the MagentaEINS combination bonus, a discount for the second product. <\/p>\n<h2>Results<\/h2>\n<p>Through the combination of 1<sup>st<\/sup>-party data and innovative formats, user engagement was more than doubled. All relevant KPIs, such as Click-Through Rate (CTR), Click-Through Sessions, and Goal Completion Rate, increased significantly through programmatic delivery. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/201908-PA-Magenta-PRO-Sitebar-Web-1024x652.jpg\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/201908-PA-Magenta-PRO-Sitebar-Web-1024x652.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/201908-PA-Magenta-PRO-Sitebar-Web-300x191.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/201908-PA-Magenta-PRO-Sitebar-Web-768x489.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/201908-PA-Magenta-PRO-Sitebar-Web.jpg 1500w\" alt=\"Magenta-PRO-Sitebar-Web\" width=\"800\" height=\"509\"><\/p>\n  <div id=\"kpi-large-block_e9d35c3f1a69b37df00bc63b02dd70d6\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"250\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Click-Through Rate<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"28\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Click-Through Sessions<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"50\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Goal Completion Rate<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n","protected":false},"featured_media":13844,"template":"success-story-old.php","meta":{"_acf_changed":false},"categories":[445],"channel":[],"country":[],"goal":[],"industry":[],"c-year":[],"class_list":["post-13982","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Magenta High Impact Programmatic | e-dialog<\/title>\n<meta name=\"description\" content=\"Programmatic ads with 1st-party data: Targeted promotion of the MagentaEINS combination bonus \u2013 CTR &amp; engagement more than doubled. Speak with our experts now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/success-story\/magenta-high-impact-programmatic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magenta High Impact Programmatic\" \/>\n<meta property=\"og:description\" content=\"e-dialog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/success-story\/magenta-high-impact-programmatic\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T11:08:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png\" \/>\n\t<meta property=\"og:image:width\" content=\"920\" \/>\n\t<meta property=\"og:image:height\" content=\"713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/magenta-high-impact-programmatic\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/magenta-high-impact-programmatic\\\/\",\"name\":\"Magenta High Impact Programmatic | e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/magenta-high-impact-programmatic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/magenta-high-impact-programmatic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/mobiliar-outage-tracker.png\",\"datePublished\":\"2020-03-26T00:00:00+00:00\",\"dateModified\":\"2026-02-27T11:08:26+00:00\",\"description\":\"Programmatic ads with 1st-party data: Targeted promotion of the MagentaEINS combination bonus \u2013 CTR & engagement more than doubled. Speak with our experts now.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/magenta-high-impact-programmatic\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/magenta-high-impact-programmatic\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/magenta-high-impact-programmatic\\\/#primaryimage\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/mobiliar-outage-tracker.png\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/mobiliar-outage-tracker.png\",\"width\":920,\"height\":713,\"caption\":\"|die Mobiliar Success Story Outage Tracker\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/magenta-high-impact-programmatic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Magenta High Impact Programmatic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"name\":\"e-dialog\",\"description\":\"Data-driven Marketing &amp; Strategie\",\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\",\"name\":\"e-dialog\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"e-dialog\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/edialog.group\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/e-dialog-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/e_dialog\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@e_dialog\"],\"description\":\"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.\",\"email\":\"kontakt@e-dialog.group\",\"telephone\":\"+43 1 309 09 09\",\"legalName\":\"e-dialog GmbH\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Magenta High Impact Programmatic | e-dialog","description":"Programmatic ads with 1st-party data: Targeted promotion of the MagentaEINS combination bonus \u2013 CTR & engagement more than doubled. Speak with our experts now.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e-dialog.group\/en\/success-story\/magenta-high-impact-programmatic\/","og_locale":"en_US","og_type":"article","og_title":"Magenta High Impact Programmatic","og_description":"e-dialog","og_url":"https:\/\/e-dialog.group\/en\/success-story\/magenta-high-impact-programmatic\/","og_site_name":"e-dialog","article_publisher":"https:\/\/www.facebook.com\/edialog.group","article_modified_time":"2026-02-27T11:08:26+00:00","og_image":[{"width":920,"height":713,"url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/e-dialog.group\/en\/success-story\/magenta-high-impact-programmatic\/","url":"https:\/\/e-dialog.group\/en\/success-story\/magenta-high-impact-programmatic\/","name":"Magenta High Impact Programmatic | e-dialog","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e-dialog.group\/en\/success-story\/magenta-high-impact-programmatic\/#primaryimage"},"image":{"@id":"https:\/\/e-dialog.group\/en\/success-story\/magenta-high-impact-programmatic\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png","datePublished":"2020-03-26T00:00:00+00:00","dateModified":"2026-02-27T11:08:26+00:00","description":"Programmatic ads with 1st-party data: Targeted promotion of the MagentaEINS combination bonus \u2013 CTR & engagement more than doubled. Speak with our experts now.","breadcrumb":{"@id":"https:\/\/e-dialog.group\/en\/success-story\/magenta-high-impact-programmatic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e-dialog.group\/en\/success-story\/magenta-high-impact-programmatic\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/success-story\/magenta-high-impact-programmatic\/#primaryimage","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png","width":920,"height":713,"caption":"|die Mobiliar Success Story Outage Tracker"},{"@type":"BreadcrumbList","@id":"https:\/\/e-dialog.group\/en\/success-story\/magenta-high-impact-programmatic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/e-dialog.group\/en\/"},{"@type":"ListItem","position":2,"name":"Magenta High Impact Programmatic"}]},{"@type":"WebSite","@id":"https:\/\/e-dialog.group\/en\/#website","url":"https:\/\/e-dialog.group\/en\/","name":"e-dialog","description":"Data-driven Marketing &amp; Strategie","publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e-dialog.group\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/e-dialog.group\/en\/#organization","name":"e-dialog","url":"https:\/\/e-dialog.group\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","width":1,"height":1,"caption":"e-dialog"},"image":{"@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/edialog.group","https:\/\/www.linkedin.com\/company\/e-dialog-gmbh\/","https:\/\/www.instagram.com\/e_dialog\/","https:\/\/www.tiktok.com\/@e_dialog"],"description":"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.","email":"kontakt@e-dialog.group","telephone":"+43 1 309 09 09","legalName":"e-dialog GmbH"}]}},"_links":{"self":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/success-story\/13982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/success-story"}],"about":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/types\/success-story"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media\/13844"}],"wp:attachment":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media?parent=13982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/categories?post=13982"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/channel?post=13982"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/country?post=13982"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/goal?post=13982"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/industry?post=13982"},{"taxonomy":"c-year","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/c-year?post=13982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}