{"id":14098,"date":"2020-03-26T00:00:00","date_gmt":"2020-03-26T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/globus-dynamic-ads-remarketing\/"},"modified":"2020-03-26T00:00:00","modified_gmt":"2020-03-26T00:00:00","slug":"globus-dynamic-ads-remarketing","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/globus-dynamic-ads-remarketing\/","title":{"rendered":"Globus Dynamic Ads &amp; Remarketing"},"content":{"rendered":"<h2>Goals<\/h2>\n<ul>\n<li>Utilizing existing assets from the online shop for display advertising<\/li>\n<li>Complete automation and dynamization based on 1st party data<\/li>\n<li>Massive reduction in maintenance effort and costs after initial setup<\/li>\n<\/ul>\n<p>SA360 was the perfect tool to help us reach our business goals by using bid strategies based on custom floodlights.<br>\n<cite>Andreas DeBais, Head of <a href=\"https:\/\/e-dialog.group\/en\/strategies\/performance-marketing-agency\/\">Performance Marketing<\/a> <\/cite><\/p>\n<h2>Strategy<\/h2>\n<ul>\n<li>Visited categories are automatically stored as an ID in the user&rsquo;s cookie. Further fine-tuning is done in combination with audiences in GA360. <\/li>\n<li>An automated feed from the online shop&rsquo;s CMS synchronizes the online shop&rsquo;s assets with Studio (GMP) based on this ID.<\/li>\n<li>Four different formats (UAP + HPA) are automatically created from a source image in Studio.<\/li>\n<\/ul>\n<h2>Measures<\/h2>\n<p>The implementation was carried out in collaboration with the web developers of the Globus Online Shop (feed provision), the creative agency (banner concept), and e-dialog (implementation in Studio, booking, and audience management).<\/p>\n<p>For the implementation, e-dialog created audiences in Analytics 360 and then implemented the mechanics in Display &amp; Video 360 (formerly DoubleClick Studio). From a single source image, 4 different ad formats (UAP + HPA) were created. <\/p>\n<h2>Results<\/h2>\n<p>The automatic generation of category teasers from over 300 categories in 4 different formats and 2 languages made it possible to create more than 2,500 variations. This allowed for relevant targeting of users without manually created creatives. Furthermore, a sustainable and flexible setup was established, significantly exceeding campaign forecasts. Maximum efficiency in booking, audience management, and maintenance was also achieved.   <\/p>\n<h3><\/h3>\n<p>Sustainable and flexible setup<\/p>\n<h3>&gt;  2500<\/h3>\n<p>Banner variations<\/p>\n<h3><\/h3>\n<p>More efficient audience management<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Globus-Dynamic-Ads-Storyboard-1.png\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Globus-Dynamic-Ads-Storyboard-1.png 772w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Globus-Dynamic-Ads-Storyboard-1-226x300.png 226w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Globus-Dynamic-Ads-Storyboard-1-768x1019.png 768w\" alt=\"Globus-Dynamic-Ads-Storyboard-1\" width=\"772\" height=\"1024\"><figcaption>Examples of banner variations<\/figcaption><\/figure>\n","protected":false},"featured_media":13844,"template":"success-story-old.php","meta":{"_acf_changed":false},"categories":[445],"channel":[],"country":[],"goal":[],"industry":[],"c-year":[],"class_list":["post-14098","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Globus Dynamic Ads &amp; 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