{"id":14100,"date":"2020-03-26T00:00:00","date_gmt":"2020-03-26T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/increased-revenue-simplified-setup-with-google-ads\/"},"modified":"2026-02-27T11:09:33","modified_gmt":"2026-02-27T11:09:33","slug":"increased-revenue-simplified-setup-with-google-ads","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/increased-revenue-simplified-setup-with-google-ads\/","title":{"rendered":"Increased revenue &amp; simplified setup with Google Ads"},"content":{"rendered":"<h2>Goals<\/h2>\n<ul>\n<li>Simplifying the campaign setup<\/li>\n<li>10% increase in revenue from search campaigns compared to the previous year<\/li>\n<li>Higher Return on Investment<\/li>\n<\/ul>\n<div id=\"highlight-text-block_54fc616308ce24d41092ca53a6e17062\" class=\"highlight-text block block--highlight-text\" data-title=\"\">\n  <div class=\"highlight-text__content content\">\n    <svg class=\"content__decoration\" width=\"292\" height=\"292\" viewbox=\"0 0 292 292\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <circle cx=\"146\" cy=\"146\" r=\"113.5\" stroke=\"#FBC105\" stroke-width=\"65\"><\/circle>\n    <\/svg>\n    <h3 class=\"content__hl\">We knew we had set ambitious goals, so we are all the more pleased that these were achieved within the specified timeframe while significantly reducing costs.<\/h3>          <div class=\"content__text\"><p><cite>Dr. Thomas Wirth, Sales Director Austria<\/cite><\/p>\n<\/div>\n              <svg class=\"content__question-mark\" width=\"40\" height=\"38\" viewbox=\"0 0 40 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M35.216 0.968261C38.0873 5.66466 39.523 10.4034 39.523 15.1844C39.523 19.4154 38.4673 23.456 36.3561 27.3062C34.2026 31.1987 31.099 34.7527 27.0454 37.9683L22.1684 34.9854C21.7462 34.7316 21.4506 34.4142 21.2817 34.0334C21.1128 33.695 21.0283 33.3565 21.0283 33.018C21.0283 32.6372 21.1128 32.2776 21.2817 31.9391C21.4506 31.6006 21.6406 31.3045 21.8517 31.0506C22.4007 30.4159 22.9918 29.6755 23.6252 28.8293C24.2163 27.9831 24.7653 27.0523 25.272 26.0369C25.7787 25.0637 26.2009 23.9848 26.5387 22.8002C26.8765 21.6155 27.0454 20.3462 27.0454 18.9923C27.0454 17.5537 26.8132 16.0094 26.3487 14.3593C25.8842 12.7516 25.1031 11.0592 24.0052 9.28215C23.6252 8.68982 23.4352 8.09748 23.4352 7.50514C23.4352 6.15123 24.1952 5.19925 25.7153 4.64922L35.216 0.968261ZM14.1879 0.96826C17.0592 5.66466 18.4948 10.4034 18.4948 15.1844C18.4948 19.4154 17.4392 23.456 15.3279 27.3062C13.1745 31.1987 10.0709 34.7527 6.0173 37.9683L1.1403 34.9854C0.718045 34.7316 0.42247 34.4142 0.253567 34.0334C0.0846676 33.695 0.000221656 33.3565 0.000221685 33.018C0.000221718 32.6372 0.0846677 32.2776 0.253567 31.9391C0.422471 31.6006 0.612485 31.3044 0.823613 31.0506C1.37254 30.4159 1.96369 29.6755 2.59707 28.8293C3.18822 27.9831 3.73715 27.0523 4.24385 26.0369C4.75055 25.0637 5.1728 23.9848 5.5106 22.8002C5.8484 21.6155 6.01731 20.3462 6.01731 18.9923C6.01731 17.5537 5.78507 16.0094 5.32059 14.3593C4.85611 12.7516 4.07495 11.0592 2.9771 9.28215C2.59707 8.68982 2.40706 8.09748 2.40706 7.50514C2.40706 6.15122 3.16711 5.19925 4.68722 4.64922L14.1879 0.96826Z\" fill=\"#2A6CD0\"><\/path>\n      <\/svg>\n      <\/div>\n<\/div><div id=\"basic-content-block_9e2cf25c222ca3f1b8a1c41235a83338\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Strategy<\/h2>\n<ul>\n<li>Campaign Consolidation<\/li>\n<li>Semi-automation instead of manual bidding<\/li>\n<li>Smart Bidding strategies (target CPA &amp; target ROAS)<\/li>\n<\/ul>\n<h2>Measures<\/h2>\n<p>For the fourth quarter of last year, the company set ambitious revenue targets for its search campaigns in Austria, aiming for a 10% increase over the previous year. To achieve these goals, several campaigns were first merged while the total number of transactions per campaign was increased. Split tests with different landing pages were conducted using the campaign experiment feature. Finally, many new Google Ads features, such as the new Expanded Text Ads format or Responsive Search Ads, were implemented immediately upon release.   <\/p>\n<h2>Results<\/h2>\n<p>Thanks to the modified approach, ratioform was able to exceed its revenue targets for the final quarter of 2018. Ad spend and average CPC values remained significantly below the estimated figures, which also resulted in an improvement in CPA values. <\/p>\n  <\/div>\n<\/div>  <div id=\"kpi-large-block_b698e7314edcc7d7f9e48cc642e483e6\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"53\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Conversion rate (non-brand)<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-down-right\"><\/use>\n                <\/svg>\n                            <span data-count=\"48\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">CPA (non-brand)<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-down-right\"><\/use>\n                <\/svg>\n                            <span data-count=\"26\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">CPC (non-brand)<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n","protected":false},"featured_media":13844,"template":"success-story-old.php","meta":{"_acf_changed":false},"categories":[446],"channel":[455],"country":[468],"goal":[466],"industry":[471],"c-year":[67],"class_list":["post-14100","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-campaigns","channel-search","country-germany","goal-performance-marketing","industry-b2b","c-year-67"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Success with Google Ads: +10% revenue | e-dialog<\/title>\n<meta name=\"description\" content=\"Increased revenue &amp; improved ROI with a lean Google Ads setup: +10% revenue through Smart Bidding &amp; campaign consolidation. Contact our experts now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/success-story\/increased-revenue-simplified-setup-with-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increased revenue &amp; simplified setup with Google Ads\" \/>\n<meta property=\"og:description\" content=\"e-dialog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/success-story\/increased-revenue-simplified-setup-with-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T11:09:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png\" \/>\n\t<meta property=\"og:image:width\" content=\"920\" \/>\n\t<meta property=\"og:image:height\" content=\"713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/increased-revenue-simplified-setup-with-google-ads\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/increased-revenue-simplified-setup-with-google-ads\\\/\",\"name\":\"Success with Google Ads: +10% revenue | e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/increased-revenue-simplified-setup-with-google-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/increased-revenue-simplified-setup-with-google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/mobiliar-outage-tracker.png\",\"datePublished\":\"2020-03-26T00:00:00+00:00\",\"dateModified\":\"2026-02-27T11:09:33+00:00\",\"description\":\"Increased revenue & improved ROI with a lean Google Ads setup: +10% revenue through Smart Bidding & campaign consolidation. Contact our experts now.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/increased-revenue-simplified-setup-with-google-ads\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/increased-revenue-simplified-setup-with-google-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/increased-revenue-simplified-setup-with-google-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/mobiliar-outage-tracker.png\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/mobiliar-outage-tracker.png\",\"width\":920,\"height\":713,\"caption\":\"|die Mobiliar Success Story Outage Tracker\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/success-story\\\/increased-revenue-simplified-setup-with-google-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Increased revenue &amp; simplified setup with Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"name\":\"e-dialog\",\"description\":\"Data-driven Marketing &amp; Strategie\",\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\",\"name\":\"e-dialog\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"e-dialog\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/edialog.group\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/e-dialog-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/e_dialog\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@e_dialog\"],\"description\":\"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.\",\"email\":\"kontakt@e-dialog.group\",\"telephone\":\"+43 1 309 09 09\",\"legalName\":\"e-dialog GmbH\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Success with Google Ads: +10% revenue | e-dialog","description":"Increased revenue & improved ROI with a lean Google Ads setup: +10% revenue through Smart Bidding & campaign consolidation. Contact our experts now.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e-dialog.group\/en\/success-story\/increased-revenue-simplified-setup-with-google-ads\/","og_locale":"en_US","og_type":"article","og_title":"Increased revenue &amp; simplified setup with Google Ads","og_description":"e-dialog","og_url":"https:\/\/e-dialog.group\/en\/success-story\/increased-revenue-simplified-setup-with-google-ads\/","og_site_name":"e-dialog","article_publisher":"https:\/\/www.facebook.com\/edialog.group","article_modified_time":"2026-02-27T11:09:33+00:00","og_image":[{"width":920,"height":713,"url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/e-dialog.group\/en\/success-story\/increased-revenue-simplified-setup-with-google-ads\/","url":"https:\/\/e-dialog.group\/en\/success-story\/increased-revenue-simplified-setup-with-google-ads\/","name":"Success with Google Ads: +10% revenue | e-dialog","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e-dialog.group\/en\/success-story\/increased-revenue-simplified-setup-with-google-ads\/#primaryimage"},"image":{"@id":"https:\/\/e-dialog.group\/en\/success-story\/increased-revenue-simplified-setup-with-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png","datePublished":"2020-03-26T00:00:00+00:00","dateModified":"2026-02-27T11:09:33+00:00","description":"Increased revenue & improved ROI with a lean Google Ads setup: +10% revenue through Smart Bidding & campaign consolidation. Contact our experts now.","breadcrumb":{"@id":"https:\/\/e-dialog.group\/en\/success-story\/increased-revenue-simplified-setup-with-google-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e-dialog.group\/en\/success-story\/increased-revenue-simplified-setup-with-google-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/success-story\/increased-revenue-simplified-setup-with-google-ads\/#primaryimage","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png","width":920,"height":713,"caption":"|die Mobiliar Success Story Outage Tracker"},{"@type":"BreadcrumbList","@id":"https:\/\/e-dialog.group\/en\/success-story\/increased-revenue-simplified-setup-with-google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/e-dialog.group\/en\/"},{"@type":"ListItem","position":2,"name":"Increased revenue &amp; simplified setup with Google Ads"}]},{"@type":"WebSite","@id":"https:\/\/e-dialog.group\/en\/#website","url":"https:\/\/e-dialog.group\/en\/","name":"e-dialog","description":"Data-driven Marketing &amp; Strategie","publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e-dialog.group\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/e-dialog.group\/en\/#organization","name":"e-dialog","url":"https:\/\/e-dialog.group\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","width":1,"height":1,"caption":"e-dialog"},"image":{"@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/edialog.group","https:\/\/www.linkedin.com\/company\/e-dialog-gmbh\/","https:\/\/www.instagram.com\/e_dialog\/","https:\/\/www.tiktok.com\/@e_dialog"],"description":"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.","email":"kontakt@e-dialog.group","telephone":"+43 1 309 09 09","legalName":"e-dialog GmbH"}]}},"_links":{"self":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/success-story\/14100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/success-story"}],"about":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/types\/success-story"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media\/13844"}],"wp:attachment":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media?parent=14100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/categories?post=14100"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/channel?post=14100"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/country?post=14100"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/goal?post=14100"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/industry?post=14100"},{"taxonomy":"c-year","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/c-year?post=14100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}