{"id":15512,"date":"2026-04-13T10:09:41","date_gmt":"2026-04-13T10:09:41","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/galeria-from-vision-to-measurable-performance-with-google-cloud-ai\/"},"modified":"2026-04-14T09:22:10","modified_gmt":"2026-04-14T09:22:10","slug":"galeria-from-vision-to-measurable-performance-with-google-cloud-ai","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/galeria-from-vision-to-measurable-performance-with-google-cloud-ai\/","title":{"rendered":"Galeria: From vision to measurable performance with Google Cloud AI"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_92e133824a3611d6a54132caffd5f429\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"234\" height=\"49\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/galeria_logo-referenzen.png\" class=\"content__logo\" alt=\"\">                                        <div class=\"content__text\"><p><strong>Galeria<\/strong><br>\nSuccess Story<\/p>\n<hr>\n<p>Galeria is the second largest department store group in Europe, headquartered in D&uuml;sseldorf, DE<\/p>\n<p>83 locations<\/p>\n<p>Around 12,000 employees<\/p>\n<p>Project period: 2026<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                        <\/div>\n<\/aside>\n\n<aside id=\"aside-content-block_806d7c8b729f17e4eaed3e6a97dfd818\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/success-story\/galeria-from-vision-to-measurable-performance-with-google-cloud-ai\/#business-case-1-personalisierung\" class=\"active\">Business Case 1: Personalization<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/success-story\/galeria-from-vision-to-measurable-performance-with-google-cloud-ai\/#business-case-2-content-produktion\" class=\"\">Business case 2: Content production<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/success-story\/galeria-from-vision-to-measurable-performance-with-google-cloud-ai\/#key-takeaways\" class=\"\">Key Takeaways<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_5b25b06b7b753dc32fd794c9c302bc56\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>Galeria: From vision to measurable performance with Google Cloud AI<\/h1>\n\n      <div class=\"post-meta\">\n        <div class=\"post-meta__date\">13.04.2026<\/div>\n        |\n        <div class=\"post-meta__date\">Reading time: 34 min.<\/div>\n      <\/div>\n    \n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_6dac9a0e0f74b6731e26b38ae7183fa0\" class=\"blue-boxes block block--blue-boxes\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h2 class=\"box__hl\">In brief<\/h2>          <div class=\"box__content\"><p>How does a traditional retail company make the leap to an agile, AI-supported retail brand? Together with e-dialog, Galeria shows how the use of Google Cloud AI not only modernizes the shopping experience, but also proves the business case for innovation directly through measurable performance increases. The goal: a highly efficient, personalized digital journey that creates real business value.  <\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_cd3c13d36b6d21ca8955de958274dc39\" class=\"image-fullscreen block block--image-fullscreen block--increase-margin\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1374\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-page-e1776071210335.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-page-e1776071210335.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-page-e1776071210335-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-page-e1776071210335-1024x550.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-page-e1776071210335-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-page-e1776071210335-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-page-e1776071210335-2048x1099.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1374\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-page-e1776071210335.png\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-page-e1776071210335.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-page-e1776071210335-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-page-e1776071210335-1024x550.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-page-e1776071210335-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-page-e1776071210335-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-page-e1776071210335-2048x1099.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">  <\/div>\n<\/div>\n\n<div id=\"business-case-1-personalisierung\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"Business Case 1: Personalization\">\n  <div class=\"basic-content__content content\">\n    <h2>Personalization as a sales driver &ndash; validation of Vertex AI Search<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"nested-accordion-block_8eb213f7ca703ea6e8429553a4601407\" class=\"nested-accordion block block--nested-accordion\" data-title=\"\">\n  <div class=\"nested-accordion__content content\">\n          <div class=\"content__items items\">\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h2 class=\"headlines__hl\">Business Case 1<\/h2>                                  <div class=\"headlines__sl\">Personalization as a sales driver &ndash; validation of Vertex AI Search<\/div>\n                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\">Galeria proves through a scientific test setup by e-dialog that AI-supported personalization in search achieves double-digit sales increases and thus makes the technological transformation directly profitable.<\/div>\n                <div class=\"inner-content__cta\">\n                  <span><\/span>\n                  <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                    <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                    <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                  <\/svg>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <h3>Challenge:<\/h3>\n<p>The previous search was at its limit. The switch to Vertex AI Search meant a switch to usage-based costs &ndash; Galeria therefore needed statistical proof of the commercial upside before the rollout. <\/p>\n              <\/div>\n              <div class=\"main__col col col--right\">\n                                                  <div class=\"col__boxes boxes\">\n                                          <div class=\"boxes__box\"><h3>Measures:<\/h3>\n<p>e-dialog established a precise validation framework:<\/p>\n<ul>\n<li><strong>Data Hygiene:<\/strong> Optimization of product feeds for model training.<\/li>\n<li><strong>Scientific testing:<\/strong> Large-scale A\/B test (1.5 million sessions).<\/li>\n<li><strong>Precision Tracking:<\/strong> Granular allocation of every euro of sales to the AI result.<\/li>\n<\/ul>\n<\/div>\n                                          <div class=\"boxes__box\"><h3>Results:<\/h3>\n<p>The test proved that AI relevance pays off. Despite stable click rates, purchase intent increased massively. <\/p>\n<\/div>\n                                      <\/div>\n                              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div>\n\n  <div id=\"kpi-large-block_17079b3c3d64b99e7f1651fbf53822a2\" class=\"kpi-large block block--kpi-large block--increase-margin\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#plus\"><\/use>\n                <\/svg>\n                            <span data-count=\"15.5\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Revenue Rate Lift<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#plus\"><\/use>\n                <\/svg>\n                            <span data-count=\"7.1\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Purchase Rate (Conversion) Lift<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#plus\"><\/use>\n                <\/svg>\n                            <span data-count=\"5.1\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Add-to-Cart Lift<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n\n\n<div id=\"personal-quote-block_37932eede58cc351ac055f9343afa287\" class=\"personal-quote block block--personal-quote block--no-margin\" data-title=\"\">\n  <div class=\"personal-quote__content content\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/PCon_2025%C2%A9StudioF_YvonneFetz-442-1_processed-683x1024.jpg\" class=\"content__img\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/PCon_2025&copy;StudioF_YvonneFetz-442-1_processed-683x1024.jpg 683w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/PCon_2025&copy;StudioF_YvonneFetz-442-1_processed-200x300.jpg 200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/PCon_2025&copy;StudioF_YvonneFetz-442-1_processed-768x1152.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/PCon_2025&copy;StudioF_YvonneFetz-442-1_processed-1024x1536.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/PCon_2025&copy;StudioF_YvonneFetz-442-1_processed-1366x2048.jpg 1366w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/PCon_2025&copy;StudioF_YvonneFetz-442-1_processed-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\">        <div class=\"content__quote quote\">\n      <svg class=\"quote__sign\" width=\"58\" height=\"54\" viewbox=\"0 0 58 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M51.6795 -5.52557e-07C55.8932 6.8542 58 13.7701 58 20.7479C58 26.9228 56.4509 32.8199 53.3526 38.4391C50.1923 44.1201 45.6378 49.307 39.6891 54L32.5321 49.6467C31.9124 49.2762 31.4786 48.813 31.2308 48.2573C30.9829 47.7633 30.859 47.2693 30.859 46.7753C30.859 46.2196 30.9829 45.6947 31.2308 45.2007C31.4786 44.7067 31.7575 44.2744 32.0673 43.9039C32.8729 42.9777 33.7404 41.8971 34.6699 40.6621C35.5374 39.4271 36.343 38.0686 37.0865 36.5866C37.8301 35.1664 38.4498 33.5918 38.9455 31.8628C39.4412 30.1338 39.6891 28.2813 39.6891 26.3053C39.6891 24.2058 39.3483 21.952 38.6667 19.5437C37.985 17.1973 36.8387 14.7273 35.2276 12.1338C34.6699 11.2693 34.391 10.4048 34.391 9.54031C34.391 7.56433 35.5064 6.17496 37.7372 5.37221L51.6795 -5.52557e-07ZM20.8205 -3.25033e-06C25.0342 6.8542 27.141 13.7701 27.141 20.7479C27.141 26.9228 25.5919 32.8199 22.4936 38.4391C19.3333 44.1201 14.7789 49.307 8.83014 54L1.67308 49.6467C1.05342 49.2762 0.61966 48.813 0.371796 48.2573C0.123932 47.7633 5.88416e-07 47.2693 6.31603e-07 46.7753C6.80188e-07 46.2195 0.123933 45.6947 0.371796 45.2007C0.61966 44.7067 0.898507 44.2744 1.20834 43.9039C2.01389 42.9777 2.88141 41.8971 3.8109 40.6621C4.67842 39.4271 5.48398 38.0686 6.22757 36.5866C6.97116 35.1664 7.59082 33.5918 8.08654 31.8628C8.58227 30.1338 8.83014 28.2813 8.83014 26.3053C8.83014 24.2058 8.48933 21.952 7.8077 19.5437C7.12608 17.1972 5.9797 14.7273 4.36859 12.1338C3.8109 11.2693 3.53206 10.4048 3.53206 9.54031C3.53206 7.56432 4.64745 6.17496 6.87822 5.37221L20.8205 -3.25033e-06Z\" fill=\"#3EA5EB\"><\/path>\n      <\/svg>\n              <div class=\"quote__text\"><p>We wanted to shape the future of search, but we had to be sure that the business case would hold up. e-dialog helped us to validate this. It wasn&rsquo;t the promises of AI that convinced us, but the figures in the test. The 15% increase in sales proved that the move into this new technology was exactly right.   <\/p>\n<\/div>\n                    <div class=\"quote__name\">Bert Middendorp<\/div>\n                    <div class=\"quote__position\">eCommerce Director, Galeria<\/div>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"127\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-logo-galeria.jpg\" class=\"quote__logo\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-logo-galeria.jpg 460w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-logo-galeria-300x83.jpg 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\">          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"teaser-classic-block_d02dc8f80786db21aa10b9e5b45136cc\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                <h2 class=\"info__hl\">Further information on GenAI &amp; Cloud for eCommerce cases<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-case-galeria-reco-300x233.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-case-galeria-reco-300x233.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-case-galeria-reco-768x595.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-case-galeria-reco.jpg 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">How Galeria creates the ultimate shopping experience with GMP and GCP<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/how-galeria-created-the-ultimate-shopping-experience-with-gmp-and-gcp\/\" aria-label=\"How Galeria creates the ultimate shopping experience with GMP and GCP\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/hyperpersonalisation-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/hyperpersonalisation-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/hyperpersonalisation-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/hyperpersonalisation-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/hyperpersonalisation-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/hyperpersonalisation-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">GenAI: Turbo for your hyper-personalization<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/genai-turbo-for-your-hyper-personalization\/\" aria-label=\"GenAI: Turbo for your hyper-personalization\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Generative-AI_getty-images-ziDnvOJGoMA-unsplash_2560-tiny-Teaser-300x158.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Generative-AI_getty-images-ziDnvOJGoMA-unsplash_2560-tiny-Teaser-300x158.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Generative-AI_getty-images-ziDnvOJGoMA-unsplash_2560-tiny-Teaser-1024x540.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Generative-AI_getty-images-ziDnvOJGoMA-unsplash_2560-tiny-Teaser-768x405.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Generative-AI_getty-images-ziDnvOJGoMA-unsplash_2560-tiny-Teaser-1536x810.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Generative-AI_getty-images-ziDnvOJGoMA-unsplash_2560-tiny-Teaser-2048x1080.png 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Generative-AI_getty-images-ziDnvOJGoMA-unsplash_2560-tiny-Teaser-1195x630.png 1195w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Generative-AI_getty-images-ziDnvOJGoMA-unsplash_2560-tiny-Teaser-1191x628.png 1191w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">Generative AI in Marketing: Text, Image, and Video with AI<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/generative-ai\/\" aria-label=\"Generative AI in Marketing: Text, Image, and Video with AI\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/KI-im-Marketing_Gemini_Generated_Image_fld2zrfld2zrfld2_2560-tiny-Teaser-e1758893391467-300x200.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/KI-im-Marketing_Gemini_Generated_Image_fld2zrfld2zrfld2_2560-tiny-Teaser-e1758893391467-300x200.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/KI-im-Marketing_Gemini_Generated_Image_fld2zrfld2zrfld2_2560-tiny-Teaser-e1758893391467-1024x683.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/KI-im-Marketing_Gemini_Generated_Image_fld2zrfld2zrfld2_2560-tiny-Teaser-e1758893391467-768x512.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/KI-im-Marketing_Gemini_Generated_Image_fld2zrfld2zrfld2_2560-tiny-Teaser-e1758893391467-1536x1024.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/KI-im-Marketing_Gemini_Generated_Image_fld2zrfld2zrfld2_2560-tiny-Teaser-e1758893391467-2048x1366.png 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/KI-im-Marketing_Gemini_Generated_Image_fld2zrfld2zrfld2_2560-tiny-Teaser-e1758893391467-945x630.png 945w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/KI-im-Marketing_Gemini_Generated_Image_fld2zrfld2zrfld2_2560-tiny-Teaser-e1758893391467-942x628.png 942w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">AI in Marketing: Your lever for greater efficiency<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/\" aria-label=\"AI in Marketing: Your lever for greater efficiency\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_d6cd689a25ddea9c1f7d941a2897cb55\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <hr>\n<p>&nbsp;<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"business-case-2-content-produktion\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"Business case 2: Content production\">\n  <div class=\"basic-content__content content\">\n    <h2>A scalable video engine through generative AI<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_732b4d9c16b75685979488258e3cb3bb\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/approved-e-dialog-_-CDS-_-Galeria-_-Image-to-Video-_-Case-Study.pptx.gif\" class=\"content__img img img--desktop\" alt=\"\">    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/approved-e-dialog-_-CDS-_-Galeria-_-Image-to-Video-_-Case-Study.pptx.gif\" class=\"content__img img img--mobile\" alt=\"\">  <\/div>\n<\/div>\n\n<div id=\"nested-accordion-block_377b4b20ba4034009401884be44fa700\" class=\"nested-accordion block block--nested-accordion\" data-title=\"\">\n  <div class=\"nested-accordion__content content\">\n          <div class=\"content__items items\">\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h2 class=\"headlines__hl\">Business Case 2<\/h2>                                  <div class=\"headlines__sl\">A scalable video engine through generative AI<\/div>\n                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\">Galeria scales content production to up to 250,000 videos in three months using an AI engine developed by e-dialog, reducing costs and time by 90%.<\/div>\n                <div class=\"inner-content__cta\">\n                  <span><\/span>\n                  <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                    <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                    <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                  <\/svg>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <h3>Challenge:<\/h3>\n<p>Product videos are traditionally too expensive and time-consuming for the entire catalog. Galeria was looking for a solution to create high-quality video content efficiently and automatically on a large scale. <\/p>\n              <\/div>\n              <div class=\"main__col col col--right\">\n                                                  <div class=\"col__boxes boxes\">\n                                          <div class=\"boxes__box\"><h3>Measures:<\/h3>\n<p>Use of Google Vertex AI VEO for automation:<\/p>\n<ul>\n<li><strong>Production:<\/strong> Creation of 180&deg; orbit shots and AI-generated scenes.<\/li>\n<li><strong>Infrastructure:<\/strong> e-dialog developed a high-performance architecture on the GCP.<\/li>\n<li><strong>Quality:<\/strong> Integration of an automated module to ensure brand consistency.<\/li>\n<\/ul>\n<\/div>\n                                          <div class=\"boxes__box\"><h3>Results:<\/h3>\n<p>Galeria established a video engine that radically minimizes costs and time.<\/p>\n<\/div>\n                                      <\/div>\n                              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div>\n\n  <div id=\"kpi-large-block_c8da73f1d9e5af81c989301de7920a94\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"250000\"><\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Product videos<\/span>\n                                      <span class=\"kpi__sl\">produced in 3 months<\/span>\n                      <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                            <span data-count=\"100\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Brand Consistency<\/span>\n                                      <span class=\"kpi__sl\">through AI quality check<\/span>\n                      <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                            <span data-count=\"90\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Cost savings<\/span>\n                                      <span class=\"kpi__sl\">compared to traditional production<\/span>\n                      <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n\n\n<div id=\"personal-quote-block_85f4feff04af953d9ca5992b10099b5c\" class=\"personal-quote block block--personal-quote block--increase-margin\" data-title=\"\">\n  <div class=\"personal-quote__content content\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/PCon_2025%C2%A9StudioF_YvonneFetz-434-1_processed-1024x682.jpg\" class=\"content__img\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/PCon_2025&copy;StudioF_YvonneFetz-434-1_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/PCon_2025&copy;StudioF_YvonneFetz-434-1_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/PCon_2025&copy;StudioF_YvonneFetz-434-1_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/PCon_2025&copy;StudioF_YvonneFetz-434-1_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/PCon_2025&copy;StudioF_YvonneFetz-434-1_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">        <div class=\"content__quote quote\">\n      <svg class=\"quote__sign\" width=\"58\" height=\"54\" viewbox=\"0 0 58 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M51.6795 -5.52557e-07C55.8932 6.8542 58 13.7701 58 20.7479C58 26.9228 56.4509 32.8199 53.3526 38.4391C50.1923 44.1201 45.6378 49.307 39.6891 54L32.5321 49.6467C31.9124 49.2762 31.4786 48.813 31.2308 48.2573C30.9829 47.7633 30.859 47.2693 30.859 46.7753C30.859 46.2196 30.9829 45.6947 31.2308 45.2007C31.4786 44.7067 31.7575 44.2744 32.0673 43.9039C32.8729 42.9777 33.7404 41.8971 34.6699 40.6621C35.5374 39.4271 36.343 38.0686 37.0865 36.5866C37.8301 35.1664 38.4498 33.5918 38.9455 31.8628C39.4412 30.1338 39.6891 28.2813 39.6891 26.3053C39.6891 24.2058 39.3483 21.952 38.6667 19.5437C37.985 17.1973 36.8387 14.7273 35.2276 12.1338C34.6699 11.2693 34.391 10.4048 34.391 9.54031C34.391 7.56433 35.5064 6.17496 37.7372 5.37221L51.6795 -5.52557e-07ZM20.8205 -3.25033e-06C25.0342 6.8542 27.141 13.7701 27.141 20.7479C27.141 26.9228 25.5919 32.8199 22.4936 38.4391C19.3333 44.1201 14.7789 49.307 8.83014 54L1.67308 49.6467C1.05342 49.2762 0.61966 48.813 0.371796 48.2573C0.123932 47.7633 5.88416e-07 47.2693 6.31603e-07 46.7753C6.80188e-07 46.2195 0.123933 45.6947 0.371796 45.2007C0.61966 44.7067 0.898507 44.2744 1.20834 43.9039C2.01389 42.9777 2.88141 41.8971 3.8109 40.6621C4.67842 39.4271 5.48398 38.0686 6.22757 36.5866C6.97116 35.1664 7.59082 33.5918 8.08654 31.8628C8.58227 30.1338 8.83014 28.2813 8.83014 26.3053C8.83014 24.2058 8.48933 21.952 7.8077 19.5437C7.12608 17.1972 5.9797 14.7273 4.36859 12.1338C3.8109 11.2693 3.53206 10.4048 3.53206 9.54031C3.53206 7.56432 4.64745 6.17496 6.87822 5.37221L20.8205 -3.25033e-06Z\" fill=\"#3EA5EB\"><\/path>\n      <\/svg>\n              <div class=\"quote__text\"><p>The integration of VEO allows us to overcome the traditional time and cost hurdles of studio video production. By creating high-quality product videos on a large scale, we are not only further developing the digital shopping experience, but also positioning Galeria as a more agile, AI-driven brand in a competitive market. <\/p>\n<\/div>\n                    <div class=\"quote__name\">Bert Middendorp<\/div>\n                    <div class=\"quote__position\">Director of eCommerce, Galeria<\/div>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"127\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-logo-galeria.jpg\" class=\"quote__logo\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-logo-galeria.jpg 460w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-logo-galeria-300x83.jpg 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\">          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"key-takeaways\" class=\"basic-content block block--basic-content\" data-title=\"Key Takeaways\">\n  <div class=\"basic-content__content content\">\n    <h2>Conclusion: Truth in Numbers &ndash; Why holistic AI strategies win<\/h2>\n<p>The cases show:  <strong>Innovation does not need advance praise, but validation.<\/strong>  While the personalization of search (Case 1) creates the necessary relevance and secures the budget for further growth through direct sales increases, the Gen AI Video Engine (Case 2) enables the efficient scaling of emotional content.  <\/p>\n<p><strong>Key takeaways for your business:<\/strong><\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_f3f554ccdad4d9fccc715668315a2d4b\" class=\"big-ol block block--big-ol block--increase-margin\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Performance finances progress<\/h3>                                      <div class=\"li-main__content\"><p>Use clean A\/B tests to prove the ROI of new technologies &ndash; turning AI from a cost factor into a return driver.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Scalability through infrastructure<\/h3>                                      <div class=\"li-main__content\"><p>A smart cloud setup (GCP) can handle massive amounts of content without producing exploding costs.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Customer experience as a goal<\/h3>                                      <div class=\"li-main__content\"><p>Whether more precise searches or dynamic videos &ndash; in the end, the brand that offers users the most relevant experiences wins.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"teaser-slim-block_28b97be1cb21355046a52994b851a51c\" class=\"teaser-slim block block--teaser-slim\" data-title=\"\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"794\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-1024x794.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">We accompany you from strategy to technical implementation.<\/div>\n            <h2 class=\"info__hl\">Turn data into real competitive advantages!<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Contact us!\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_7a5a697a3473467aa5a9847261191e3c\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p style=\"text-align: right;\"><small>Photo credit for portrait photos of Bert Middendorp: StudioF_YvonneFetz<\/small><\/p>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_e5b78acb2b9bae85da5bb43221fffab9\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Know-how          <\/div>\n                <h2 class=\"info__hl\">Exciting news &amp; relevant updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"193\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-300x193.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-300x193.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-1024x659.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-768x494.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-1536x988.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305.jpg 1707w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">e-dialog wins paid social mandate from CSS<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/e-dialog-wins-paid-social-mandate-from-css\/\" aria-label=\"e-dialog wins paid social mandate from CSS\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"185\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-300x185.jpg\" class=\"attachment-medium size-medium\" alt=\"Josef Grabner, LINK Mobility\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-300x185.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-1024x632.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-768x474.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-1536x948.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-2048x1264.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"75\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Untitled-design-300x75.png\" class=\"attachment-medium size-medium\" alt=\"Logo link mobility\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Untitled-design-300x75.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Untitled-design-1024x256.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Untitled-design-768x192.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Untitled-design.png 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">e-dialog focuses on Messenger Marketing with LINK Mobility<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/e-dialog-focuses-on-messenger-marketing-with-link-mobility\/\" aria-label=\"e-dialog focuses on Messenger Marketing with LINK Mobility\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"136\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Screenshot-Startseite-e-dialog-1-300x136.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Screenshot-Startseite-e-dialog-1-300x136.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Screenshot-Startseite-e-dialog-1-1024x465.png 1024w, 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width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/truth-in-numbers-e-dialog-with-new-brand-identity-and-web-relaunch\/\" aria-label=\"Truth in Numbers: e-dialog with new brand identity and web relaunch\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/LASCANA_Logo_2025_purple2.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">LASCANA transforms the customer experience with Google VAIS:C<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/lascana-transforms-the-customer-experience-with-google-vaisc\/\" aria-label=\"LASCANA transforms the customer experience with Google VAIS:C\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/div>\n<\/div>\n","protected":false},"featured_media":15513,"template":"","meta":{"_acf_changed":false},"categories":[450],"channel":[456,459],"country":[468],"goal":[461,462],"industry":[474],"c-year":[7,432],"class_list":["post-15512","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-technology","channel-shopping","channel-web","country-germany","goal-optimize-creatives","goal-personalize-the-customer-journey","industry-retail","c-year-7","c-year-432"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Galeria: From vision to measurable performance with Google Cloud AI<\/title>\n<meta name=\"description\" content=\"Together with e-dialog, Galeria shows how the use of Google Cloud AI not only modernizes the shopping 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